• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Tuesday, May 30, 2023
No Result
View All Result
California Business Journal
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
California Business Journal
wine time

Wine Time

My Wine Society is a platform where those who are passionate about oenology can connect, socialize, share tips and meet at three big events in Q4 2021.

by Susan Belknapp, Senior Writer, California Business Journal
A A
Share on FacebookShare on Twitter

As we emerge from the pandemic and gauge the pop culture landscape, the priorities this summer and autumn are all about travel, dining, socializing, live music and events.

Organizations that specialize in these activities have been working during lockdown are ready to go. One of them is San Diego-based My Wine Society that has organized a series of wine and spirits, food, and music-themed events for this summer and fall.

The Blended Festivals is August 13 and 14 in Nashville, with Kaskade headlining with many other artists and DJs. Austin, Texas is September 10 and 11, with Kaskade starring there too with other big names such as Nelly. San Diego is October 15 and 16 with the Chainsmokers headlining and Nelly appearing there as well.

ADVERTISEMENT

My Wine Society was founded in 2017 CEO Sean Evans, who wanted to create an app create an app that brings the wine community together,” says John Bazzo, President of My Wine Society. “It’s for people who want to find wineries or tastings near them and create a social platform to get a chance to see where other people are going.”

When Bazzo met Evans, “he told me about his idea and I immediately said, ‘Hey, I’d love to come on board,’” Bazzo says. “So I invested and we decided to do this together.”

They spent a year building out the website, created the app and launched the first Blended Festival in San Diego. “I always wanted to throw my own festivals,” Bazzo says. “We had some wineries and DJs get involved and wound up getting some great sponsors and had an amazing time with about 3,000 people.”

Then Bazzo and Evans looked at each and said in unison, “‘Let’s make this big!’”

John Bazzo, My Wine Society
“We wanted to be ready to go big when everything opened again by getting sponsorships, vendors and major headliners for the 2021 festivals.” — My Wine Society President John Bazzo

The Nashville and Austin locations were underway before the lockdown hit in early 2020. However, the company continued to move forward by hiring a talent manager, a director of marketing, sommelier and a sponsorship team.

“We wanted to be ready to go big when everything opened again by getting sponsorships, vendors and major headliners for the 2021 festivals,” Bazzo says.

Maxim is sponsoring the company’s VIP village “We wanted to have amazing value for our tickets,” he adds. “So we have a 100-foot wine tent at all the festivals, a food aspect that ties in with the wine that includes a culinary stage and chef competitions. We also have a Wellness Center sponsored by When the Music Stops — a nonprofit that supports emotional and mental health through music; the center will have stretching, massages, yoga classes and hydration, throughout the day.”

The Wellness Centers in Nashville and Austin will be indoors as those cities will be warm in August and September. San Diego will be outdoors. Vendor space is still available for all cities, “but is filling up quickly,” Bazzo says.

General admission tickets will get individuals into all the Welcome Village, Wellness Lounge, culinary stage, main stage for performances, food for purchase and full bars that include craft beers, specialty cocktails and world-renowned wines. The VIP and Premium VIP tickets will get visitors into the Maxim VIP Village, which will have dedicated restrooms, a two-hour hosted bar, and preferred views of the performance stages. “The Premium VIP also gets you backstage to meet the artists,” Bazzo says.

Today, the company is “firing on all cylinders” simultaneously with the four facets of its business: the website, app, festivals, and a loyalty club.

L'chaim“Our loyalty club — our wine-club subscription — is off to a great start,” Bazzo says. “We ship two bottles of wine to members once a month and it’s beautifully packaged with partner gifts such as candles, soaps and spices. We try to create themed gifts each month. For instance, May had a ‘Rose All May’ theme.” If you want to recreate a digital rewards system for your business, consider using stamp me for your loyalty services.

The company has added comedienne Nicole Arbour as a celebrity partner. She covered the Blended event and is going to do a specialized Nicole Arbour gift box.

“We’re making this a celebrity status item,” Bazzo says. “We will offer influencer boxes and sale items. We will also highlight our festival host cities by featuring wine and gift items from vendors in the wine boxes for each month, so August will be dedicated to Tennessee wines and the items will be from Nashville suppliers.”

wags and wine
At events, a special Wags and Wine section has been added.

The website fosters enthusiasm and inclusion in the wine community with a Featured Winery of the Week and ‘Winefluencer’ of the Week. Members can also submit photos of themselves enjoying wine with their pets in the Wags and Wine section. There is also entertaining and educational content about wine to help build knowledge and improve one’s wine-loving experience.

“The app is our media division,” Bazzo says. “We’re full throttle with it. We want to be like all the other well-known media companies but geared specifically for all things wine. This will be built up in July. This should really start to take off in June as we get close to the festivals.”

The app enables wine enthusiasts globally to share their experiences, make friends, conduct meet ups, schedule tastings, and create international wine tourism plans.

Despite being young, the company has “demonstrated agility” as opportunity presented itself and lockdown forced rethinking of priorities. “Back in 2019, our main customer base was wineries, and we were asking them to be a part of our app so they could raise awareness and engage with people searching for tastings,” he says.

“Well, when everything came crashing down, we had to ask ourselves, ‘Now what do we do?’ This is when we created the Loyalty Club and with everyone staying home, we got to find opportunity where we can just ship wine to our customers. This involved getting our own California Alcoholic Beverage Control (ABC) license so we could ship our own wine. Our direct-to-consumer license led to a full wine-club subscription model we now have.”

Getting an ABC license is rigorous and Bazzo credits liquorlicense.com with “helping us get a license and ensuring every deadline was met and all compliance issues were covered. Now, with everything opening up, there is great times ahead.”

Copyright © 2021 California Business Journal. All Rights Reserved.

This article was edited and published by Rick Weinberg, California Business Journal’s Founder, Publisher and Editor-in-Chief. Click here for Rick Weinberg’s biography.

For testimonials on the impact of California Business Journal articles, click here.

Related Posts

Jean-Paul Gravel, founder of ThroughConversation3
5 Relationship Challenges That High-Achievers Face (and How to Fix Them)
feat
ALL ABOUT SAKE
Muffins from Main Street Gourmet
All Rise for The Muffin Man
American-Cut in kitchen
As Markets Begin to Open in Wake of the Pandemic, Tabit Technologies Emerges as the Ideal Partner for Restaurants to Streamline Operations and Increase Profits
Bicycle B in motion
BEER AND ... BICYCLES?
Barware Tools You Can Use At Home
Barware Tools You Can Use At Home
Best Herbs and Spices for an Office Pantry
Best Herbs and Spices for an Office Pantry
SOS-Hydration
Breakthrough Dehydration Solution Discovered by World-Class Athletes
Glish: The New Beverage That Is Making Ginger Fun
Glish: The New Beverage That Is Making Ginger Fun Again
pepsi-zero-virtual-swag
How to Impress Your Digital Audience with Virtual Event Bags
Is Bean-To-Cup Coffee Better Than Regular Coffee?
Is Bean-To-Cup Coffee Better Than Regular Coffee?
Langers Pomegranate2
JUICED UP
Klaus BellinghausenOwnerKingFrosch
KING OF THE HILL
Winemaker Erich Russell
Master California Winemaker Erich Russell Makes Rabbit Ridge Winery A Paso Robles ‘Institution’
Purple Feet - KC Connors and Mike Martinez
NOTHING TO WINE ABOUT
C39 glass and shaker crop
THE RIGHT BLEND
CA GRAPE
THIS IS WHY CALIFORNIA GRAPE AND VINEYARD PRICES ARE RISING
corporate-gifts
The Ultimate Guide to Corporate Gift Ideas for Employees In 2021
thanksgiving dinner
Tis the Season of Greener Giving
Cypress Inn, Carmel by the Sea, Calif.
Travel: Cypress Inn in Carmel By The Sea
Tags: appAustinBusinessCaliforniaCalifornia Business JournalCEOChefcommunitycompanycompliancecultureDiegofoodhealthimproveinclusionJohnJournallicenseloyaltymakingmarketingMental Healthmusicmy wine societyPopRickSanSan DiegoTexasvaluewellnesswineyoga
ADVERTISEMENT
Susan Belknapp, Senior Writer, California Business Journal

Susan Belknapp, Senior Writer, California Business Journal

Susan Belknapp is a Writer, Editor and Corporate Communications expert with 15 years of professional writing experience across a wide variety of disciplines, including monthly print and digital magazines, social media, marketing and brand development. A graduate of University of Southern California with a degree in Fine Arts and Filmic Writing, Susan was Editor of OC Metro Magazine, which became part of the Orange County Register. Susan is also the Founder of Chonubusu Toffee, an online/direct-sale English toffee company specializing in custom orders, events, personalized labeling and dangerously delicious product prepared with the finest ingredients.

Related Posts

Barware Tools You Can Use At Home
Barware Tools You Can Use At Home
Glish: The New Beverage That Is Making Ginger Fun
Glish: The New Beverage That Is Making Ginger Fun Again
Best Herbs and Spices for an Office Pantry
Best Herbs and Spices for an Office Pantry
thanksgiving dinner
Tis the Season of Greener Giving
Muffins from Main Street Gourmet
All Rise for The Muffin Man
pepsi-zero-virtual-swag
How to Impress Your Digital Audience with Virtual Event Bags
Is Bean-To-Cup Coffee Better Than Regular Coffee?
Is Bean-To-Cup Coffee Better Than Regular Coffee?
SOS-Hydration
Breakthrough Dehydration Solution Discovered by World-Class Athletes
Winemaker Erich Russell
Master California Winemaker Erich Russell Makes Rabbit Ridge Winery A Paso Robles ‘Institution’
American-Cut in kitchen
As Markets Begin to Open in Wake of the Pandemic, Tabit Technologies Emerges as the Ideal Partner for Restaurants to Streamline Operations and Increase Profits
Jean-Paul Gravel, founder of ThroughConversation3
5 Relationship Challenges That High-Achievers Face (and How to Fix Them)
corporate-gifts
The Ultimate Guide to Corporate Gift Ideas for Employees In 2021
Klaus BellinghausenOwnerKingFrosch
KING OF THE HILL
feat
ALL ABOUT SAKE
Cypress Inn, Carmel by the Sea, Calif.
Travel: Cypress Inn in Carmel By The Sea
CA GRAPE
THIS IS WHY CALIFORNIA GRAPE AND VINEYARD PRICES ARE RISING
C39 glass and shaker crop
THE RIGHT BLEND
Bicycle B in motion
BEER AND ... BICYCLES?
Langers Pomegranate2
JUICED UP
Purple Feet - KC Connors and Mike Martinez
NOTHING TO WINE ABOUT
ADVERTISEMENT

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

Contact Rick@CalBizJournal.com

CBJ Rates and Demographics

ADVERTISEMENT
1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram Youtube
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • California Hotel Listings
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • More Truth About Temu: Is Temu A Chinese Company?

    The Truth About Temu: Where Is It From?

    0 shares
    Share 0 Tweet 0
  • Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • Top 5 Flavors On Elf Bar BC5000 Review

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Temu’s New Shipping Policy Is A Smashing Hit For Shoppers All Over the Country

    0 shares
    Share 0 Tweet 0
  • 30 Best Temu Alternative Apps To Buy from Online

    2 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0

Latest Articles

Exploring Poli Pay Casinos for Safe and Convenient Online Gambling

Why is Supply Chain Management Software Essential for Your Organization

Inflation-Indexed Annuities: Protecting Your Retirement Income from Inflation

Source: Pexels

Six Tips for Creating a Post-Retirement Budget

The Impact of Technology on Healthcare: Revolutionizing the Delivery of Care

3 Personal Finance Issues and How to Resolve Them

Image source: https://pixabay.com/ro/photos/comercial-analiza-forex-diagram%c4%83-643723/

2023 Ethereum Trading Strategies You Need to Consider

Image source: https://unsplash.com/photos/iusJ25iYu1c

B2B Marketing Research: Why it is Imperative for Business Success

The Basics of Crypto Markets: What You Need to Know Before Trading

Copy Trading: How Does It Work And How To Find The Proper Traders?

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR