California Business Journal Demographics and Advertising Rates

California Business Journal offers a wide range of cost-effective, high-impact editorial and advertising opportunities that will get your message to the right audience. Please contact us to discuss your options at 949-648-3815 or email




  • We have 4M readers monthly.

INCOME/Home Ownership/Net Worth

  • Average Household Income: $263,846
  • 32% of readers make more than $250,000 per year
  • Average net worth: $1,228,360
  • 33% of readers are millionaires
  • 82% of readers own their home
  • 54% male readers / 46% female
  • 62% are C-level executives, VPs, Founders and Managing Partners
  • 71% of 1.6M readers globally are in California
  • Ages 25-67
  • Our readers are 61% more likely to own a second home compared to the average adult.
  • 32% own three or more automobiles.

CBJ Readership Data

  • Our articles average 10,255 page views with an 8% click throughs on our Lead Story.
  • We have 180K email subscribers. The open rate on our emails is 32% with a click through rate of 7%.
  • Our articles remain on our site indefinitely.




  • 60% have made home improvement in the past 12 months
  • 76% spent more than $1,000 on clothing, fashion, accessories and furniture in the past 12 months



  • 78% read the ads as well as the editorial
  • 44% of readers have visited a store online or directly as a direct result of seeing an ad on California Business Journal
  • 49% of readers have purchased a product as a direct result of seeing an ad on California Business Journal
  • 52% have visited a website as a result of seeing an ad in California Business Journal



  • 82% of readers eat at sit-down restaurants more than three times in the past month
  • 36% attend symphony concerts, museums or live theater in the past year



  • 88% travel regularly
  • 42% took a trip outside the continental U.S. in the past three years





Title Banner

(970px and height is 90px long rectangular)

Targeting: All pages within the site


$995 Per Month


Sidebar ad

(under the Business section) 

(300px x 300px) Targeting: All pages within the site



Newsletter Roadblock Banner


(800 x 80)

Targeting: Newsletter only



Newsletter Main Banner

(575 x 80)




E-Blasts and E-mail Sponsorship:
Our HTML e-blast and e-mail newsletter offers our 108,000 plus readers information and insight on the world of business in California. Sponsorship opportunity includes headline recognition as newsletter sponsor for the specified week, image/company logo and link to editorial page. Fees: $995.


Format: SVG / GIF / JPG (flash files are not accepted for newsletter banners)
Send files to
Please include URL: https://www.

Cancellation Policy: Cancellations will not be accepted after 9 am PST of the Advertising Deadline date. No refunds are provided after ad approval. 

Terms: All invoices are due upon receipt.