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Sunday, August 1, 2021
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Los Angeles
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California Business Journal Demographics and Advertising Rates

California Business Journal is a paid editorial service.

We also offer a wide range of cost-effective, high-impact editorial and advertising opportunities that will get your message to the right audience.

Please contact us to discuss your options at 949-648-3815 or email rick@calbizjournal.com

READERSHIP
  • 1.6 million

INCOME/Home Ownership/Net Worth

  • Average Household Income: $263,846
  • 32% of readers make more than $250,000 per year
  • Average net worth: $1,228,360
  • 33% of readers are millionaires
  • 82% of readers own their home
  • 54% male readers / 46% female
  • 62% are C-level executives, VPs, Founders and Managing Partners
  • 71% of 1.6M readers globally are in California
  • Ages 25-67
  • Our readers are 61% more likely to own a second home compared to the average adult.
  • 32% own three or more automobiles.

CBJ Readership Data

  • Our articles average 10,255 page views with an 8% click throughs on our Lead Story.
  • We have 180K email subscribers. The open rate on our emails is 32% with a click through rate of 7%.
  • Our articles remain on our site indefinitely.

PURCHASE PATTERNS

  • 60% have made home improvement in the past 12 months
  • 76% spent more than $1,000 on clothing, fashion, accessories and furniture in the past 12 months

ADVERTISING EFFECTIVENESS

  • 78% read the ads as well as the editorial
  • 44% of readers have visited a store online or directly as a direct result of seeing an ad on California Business Journal
  • 49% of readers have purchased a product as a direct result of seeing an ad on California Business Journal
  • 52% have visited a website as a result of seeing an ad in California Business Journal

LEISURE ACTIVITIES

  • 82% of readers eat at sit-down restaurants more than three times in the past month
  • 36% attend symphony concerts, museums or live theater in the past year

TRAVEL

  • 88% travel regularly
  • 42% took a trip outside the continental U.S. in the past three years

ADVERTISING RATES

Title Banner – (100px long rectangular) – Targeting: All pages within the site

Pricing: $550 per week

Sidebar ad (righthand side of the front page under the Business section – (300pxx300px) – Targeting: All pages within the site

Pricing: $550 USD per week

Newsletter Roadblock Banner – (800 x 80) – Targeting: Newsletter only

Pricing: $800 

Newsletter Main Banner – (575 x 80) – Targeting: Newsletter only

Pricing: $800

Specifications:
Size: 100K max
Format: flash, gif & jpg (flash files are not accepted for newsletter banners)
Send files to rick@calbizjournal.com
Please include URL: http://www.
(flash files must be “clickTAG” enabled or have the link embedded into code before compressed into .swf)

E-Blasts and E-mail Sponsorship:
Our HTML e-blast and e-mail newsletter offers our 108,000 plus readers information and insight on the world of business in California. Sponsorship opportunity includes headline recognition as newsletter sponsor for the specified week, image/company logo and link to editorial page. Fees: $995.

Terms: All invoices are due upon receipt.

Cancellation Policy: Cancellations will not be accepted after 9 am PST of the Advertising Deadline date.