California Business Journal Demographics and Advertising Rates

California Business Journal offers a wide range of cost-effective, high-impact editorial and advertising opportunities that will get your message to the right audience. Please contact us to discuss your options at 949-648-3815 or email rick@calbizjournal.com

READERSHIP

1.6 million

INCOME/Home Ownership/Net Worth

Average Household Income: $263,846
32% of readers make more than $250,000 per year
Average net worth: $1,228,360
33% of readers are millionaires
82% of readers own their home
54% male readers / 46% female
62% are C-level executives, VPs, Founders and Managing Partners
71% of 1.6M readers globally are in California
Ages 25-67
Our readers are 61% more likely to own a second home compared to the average adult.
32% own three or more automobiles.

CBJ Readership Data

Our articles average 10,255 page views with an 8% click throughs on our Lead Story.
We have 180K email subscribers. The open rate on our emails is 32% with a click through rate of 7%.
Our articles remain on our site indefinitely.

PURCHASE PATTERNS

60% have made home improvement in the past 12 months
76% spent more than $1,000 on clothing, fashion, accessories and furniture in the past 12 months

ADVERTISING EFFECTIVENESS

78% read the ads as well as the editorial
44% of readers have visited a store online or directly as a direct result of seeing an ad on California Business Journal
49% of readers have purchased a product as a direct result of seeing an ad on California Business Journal
52% have visited a website as a result of seeing an ad in California Business Journal

LEISURE ACTIVITIES

82% of readers eat at sit-down restaurants more than three times in the past month
36% attend symphony concerts, museums or live theater in the past year

TRAVEL

88% travel regularly
42% took a trip outside the continental U.S. in the past three years

ADVERTISING RATES

Title Banner

(970px and height is 90px long rectangular)

Targeting: All pages within the site

$995 Per Month

Sidebar ad

(under the Business section)

(300px x 300px) Targeting: All pages within the site

$995

Newsletter Roadblock Banner

(800 x 80)

Targeting: Newsletter only

$1495

Newsletter Main Banner

(575 x 80)

E-Blasts and E-mail Sponsorship:
Our HTML e-blast and e-mail newsletter offers our 108,000 plus readers information and insight on the world of business in California. Sponsorship opportunity includes headline recognition as newsletter sponsor for the specified week, image/company logo and link to editorial page. Fees: $995.

Specifications:

Format: SVG / GIF / JPG (flash files are not accepted for newsletter banners)
Send files to rick@calbizjournal.com
Please include URL: https://www.

Cancellation Policy: Cancellations will not be accepted after 9 am PST of the Advertising Deadline date. No refunds are provided after ad approval.

Terms: All invoices are due upon receipt.