By Louis Tanguay, California Business Journal correspondent
There are different ways to think about marketing your business. Some are a little dry, such as “Marketing is Math,” which means that analytics, data and numbers will tell you if you’re successful or need improvement. This is great
By Louis Tanguay, Special to California Business Journal.
In modern marketing, one of the most valuable business growth tools you can have in your strategic and tactical arsenal is a List of Customers and/or Leads.
The higher quality of your list, the better your outreach results will
Jonathan Abramson has mastered the art of crowdfunding with well-crafted strategies for non-profits, socially-conscious organizations and healthcare companies.
BY RICK WEINBERG, CALIFORNIA BUSINESS JOURNAL
The mastermind behind some of the most successful Indiegogo crowdfunding campaigns for non-profits and socially-conscious organizations is Jonathan Abramson.
Abramson engineered iHEAR Medical’s
Cheryl Savala, President and Executive Creative Director at Menagerie Creative
NEXT TIME YOU PICK UP A SET OF VIDEOS from Star Wars, Titanic, The Sound of Music or hundreds of other classic movies from the last 100 years, pause for a moment and think about Cheryl Savala. That’s because she helped translate the iconic moments and epic imagery for those legendary films into art that movie lovers can hang on their walls and hold in their hands – and their hearts – forever.
Who can ever forget Leonardo DiCaprio and Kate Winslet in Titanic, the epic battles in Star Wars, and Julie Andrews gracefully singing through the Austrian hills in The Sound of Music. It was Savala, President and Executive Creative Director at Menagerie Creative in Orange County, Calif., who translated those mythical moments into VHS, DVD and Blu-Ray packaging and brought the theater experience home.