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California Business Journal
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5 Great Pandemic-Friendly Business Ideas for Summer 2021

The pandemic gave a boost to freelance activity as many people moved to self-employment or started a side hustle.

by California Business Journal Editorial Staff
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The last year was tough for businesses and individuals due to the pandemic that caused a global economic crisis. Some companies suffered financial loss and not all of them survived 2020. This translated into numerous laid-offs, and payment cuts, so many people started looking into securing their investments by opening a business as a side hustle or as a replacement for the lost job.

So if the entrepreneurial spirit inside you is up for the next endeavors, check out these 5 great business ideas to start this summer:

Food business

Nowadays, there are many pandemic-friendly configurations like a coffee shop, takeaway, catering, or delivery service. With software like digital beer menus, order processors, booking, and delivery applications to adjust the processes to the new circumstances, you will be ready for any potential lockdown or new safety rules. So if you always dreamt about your own pub or small cafe, the new COVID reality is not the reason for giving up because digitalization simplifies business operations. To stay in-game, you need to think ahead about ways of attracting new clients and consider interesting add-ons like online food masterclasses or selling cocktail kits as a subscription are just a few options in case you need to drive more revenue for your food business.

Web agency

With the trend of going online, many business owners created their first websites and took their first steps to communicate with their audiences in a new way. As running an online business is cheaper than the offline one as there are no rent payments and maintenance costs, businesses increase their budgets for digitalization and plan redesigns, launch new websites, create new logos, and expand existing functionalities, so the demand for web agency services will become relevant in the upcoming years.

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Online SEO and Marketing Business

As the online market grows, so does the competition, because there are tons of websites offering the same services. Some of them thrive while others struggle to attract new customers. It’s an opportunity to open a marketing or SEO company that would help clients to better target their audience and help them optimize their websites to improve their search engine rankings to drive more leads.

business insightsPersonal discounts, loyalty programs, and other marketing campaigns also matter. The final aim of promotions is finding a perfect match between a product or service and a final user. It’s always better to delegate these services to a marketing agency, so opening the one to help businesses maximize their profit from the marketing efforts is a prospective niche this summer.

Bookkeeping

The pandemic gave a boost to freelance activity as many people moved to self-employment or started a side hustle. This causes the high demand for bookkeeping services. So if you are an accountant, you can start a business that would help freelancers to manage their finances properly. The software tools available on the market can make this work much easier. And the good news is that it’s also possible to run such a business online and it won’t break the bank to start the first steps in providing accounting services to other companies and individuals.

Starting a successful business does not happen overnight, and it can take from several months up to a year before you will be able to see the first results. But with enough persistence and prior audience research to create a unique service proposition, there is a chance to win your market share in every niche. Times are changing which means more challenges for business owners. We can take one important lesson from the pandemic: the ability to adapt to the circumstances and quickly make up the development strategy is the only true key to success.

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California Business Journal Editorial Staff

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