• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Saturday, March 25, 2023
No Result
View All Result
California Business Journal
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
California Business Journal
No. 15 -- The 10 Best Search Engine Positioning Strategies You Need in 2020

The 10 Best Search Engine Positioning Strategies You Need in 2020

Search engine positioning is the art of maximizing search engine rankings. Discover the best search engine positioning strategies here.

by California Business Journal Editorial Staff
A A
Share on FacebookShare on Twitter

Your website ranking plays a huge role in determining the overall traffic influx to your website. There are a couple of strategies you could utilize to boost your site’s search engine ranking.

Most folks are already familiar with the basic SEO tactics. Think along the lines of quality content, fast loading time, and simple user interface. While you may have all these on lock, your search engine ranking may not improve or not quite significantly, for that matter.

Even if your site improves its ranking, maintaining its positioning is the next great challenge. Search engine positioning criteria are ever-changing.

With newer sites emerging every day, you really need to bring your “A” game to get and remain on Google’s page 1 of results.

This explainer piece will highlight ten of the best search engine positioning strategies you need in 2020. That way, you’ll always remain on top of this cyber game called search engine ranking.

What Is Search Engine Positioning?

Search engine positioning is collectively the strategies and tactics you use to improve your websites’ position on a search engine’s results page (SERP).  Sounds just like SEO, right? Well, we can’t blame you for thinking so.

Search engine positioning is pretty similar to SEO, only that it is more straight to the point. Think of SEO as something everyone with a website does to improve page ranking.

Positioning, on the other hand, is more straightforward and less of a gamble when compared to SEO. These tactics are meant to not only improve search engine ranking but also maintain the position for a long time.

Amazing Search Engine Positioning Strategies for the New Decade

As of now, we have over 1.5 billion websites, but only 200 million are active. 200 million is way lesser than 1.5 billion but is a huge number nonetheless.

Making your website stand out from these 200 million websites is the tricky part. While all 200 million aren’t in your niche, your niche must certainly have a fair share of this huge number.

All in all, search engine ranking is pretty competitive. Only the crème de la crème of webpages make it to the first and second pages. However, that doesn’t mean you need to be a huge company to improve your search engine position.

Seo Services Means Search Engines And Assist
Seo Services Showing Web Site And Websites

Here are some of the best positioning strategies you should pick up to better your chances of creeping into the first search engine page.

1. Voice Search Is Your Friend

Think of how almost everyone has Alexa these days, or how many times you call on Siri for assistance. About 66.4 million Americans own a smart speaker.

If you can’t catch the drift, then yes, voice searches are the future of searches. Soon, keying in your search queries will be a thing of the past.

You need to optimize your site for voice search and here’s how you do so:-

  • Include a FAQ page for answers to commonly voiced questions
  • Adopt more conversational phrase in your site
  • Consider using structured data markup
2. Optimize for Mobile Friendliness

We overlook just how much we love our phones. Most folks can’t stay a cool two minutes without picking up their phones.

You could leverage this phone dependence to your advantage. All you have to do is optimize for mobile-friendliness.

ADVERTISEMENT

Try having a simplified mobile user interface for your mobile site. Remember, symmetry and organization are key. You need large text and images that are visible for the smaller phone screens.

Note that you have to optimize your site separately for mobile-friendliness. Google indexes computer and mobile sites very differently. Always keep that in mind.

3. Use Schema Markup

A well-kept secret is the schema markup. Not a lot of website owners know about this pretty useful tool.

You add the schema markup to a webpage, and it creates a concise description dubbed a rich snippet. This snippet highlights your page on the SERP with relevant, concise descriptions and thus attracts more clicks

4. Adapt to Your Local Traffic

If you have a local business, then your site should be geared towards the local population. Let’s say you own a local restaurant. Your site should scream “local restaurant in address X,” but not in those exact words.

Involve stuff like the menu, or the day’s special and information about deliveries on your website. Your website should be aligned with what the locals want for your business.

Chances are after visiting your site, the web visitors will also come to your restaurant in no time.

5. Focus on the Upper Portion of Your Site

A website visitor tends to concentrate more on the upper part before scrolling for more stuff below. This is because this part is like the site’s summary or table of contents.

This upper part of your webpage should be enticing enough to make the user scroll down or go for a second click.

6. Don’t Neglect the SEO

Your website still needs effective SEO to make it to the top pages. However, remember, don’t do what everyone does, because you won’t stand out from the crowd.

If you need professional SEO services tailored for your site, you can always visit this website . That way, you can focus on other search engine positioning strategies knowing your SEO is on lock

7. Ask and Answer a Question

If your content answers a nagging question the masses ask, then let your content be both answer and question. In doing so, what you define as the answer will be in the answer box on the SERP page.

8. Have a FAQ Page

Never underestimate the power of a FAQ page. After all, it contains answers to the most frequently asked questions, which is highly relevant information to the web user.

9. Speed up Your Website

No one likes a slow web page.  The slower your webpage, the less traffic you’re likely to attract. Also, people are more likely to press the back button, which increases your site’s bounce rate. Here is more info on how to improve the speed of your website.

10. Have a Couple of Images

You can use images but not too many that your site slows down. Images increase the number of shares your site gets. They also enhance your site’s user-friendliness.

However, make sure your images are relevant to the site’s content. You may have to spend a bit to get good quality images for your website. Pennypinchers, however, can always get fairly good images on Shutterstock

Improving Search Engine Positioning Is Not Rocket Science

Hopefully, you now firmly understand how to bolster your search engine positioning. All these strategies seem easy on the surface. However, it takes a lot of commitment and consistency to maintain a site’s positioning on a SERP.

Creating your website with website builders like Wix or Squarespace is easy, but making your website stand out from these 200 million websites is the tricky part.

Another source: SEO Mississauga.

 

Tags: ArtbestCaliforniacompanycyberdatafocusimproveinformationlocalmakingmobilepowerscienceSEOServicesTraffic
ADVERTISEMENT
California Business Journal Editorial Staff

California Business Journal Editorial Staff

advertisement
ADVERTISEMENT

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

Contact Rick@CalBizJournal.com

CBJ Rates and Demographics

Job Postings

CEO Wanted


Requirements: BS/BA + 2yrs of Business Managing Experience

Mail Resume: Grand Life, Inc. 14647 Northam St. La Mirada, CA 90638.

$114,754/year

ADVERTISEMENT
1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram Youtube
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • California Hotel Listings
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • The Truth About Temu: Where Is It From?

    0 shares
    Share 0 Tweet 0
  • Top 5 Flavors On Elf Bar BC5000 Review

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Temu’s New Shipping Policy Is A Smashing Hit For Shoppers All Over the Country

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0

Latest Articles

Shoe Packing Isn’t as Easy as You Think on Moving Day

Shoe Packing Isn’t as Easy as You Think on Moving Day

How to Prepare Your Home for a Successful Sale

How to Prepare Your Home for a Successful Sale

Is It Possible to Track Facebook Messenger Secretly?

Is It Possible to Track Facebook Messenger Secretly?

How To Date Over 60 Successfully?

How To Date Over 60 Successfully?

BioLargo’s PFAS Treatment Technology Meets EPA’s Proposed New Drinking Water Standards

BioLargo’s PFAS Treatment Technology Meets EPA’s Proposed New Drinking Water Standards

7 Factors to Consider While Picking the Right Freight Carrier for Your E-Commerce Business

7 Factors to Consider While Picking the Right Freight Carrier for Your E-Commerce Business

The Marketing Effect On Healthcare and Wellness Organizations

The Marketing Effect On Healthcare and Wellness Organizations

5 Reasons Why E-Commerce Businesses Rely So Much on Third-Party Logistics (3PL) Services

Why E-Commerce Businesses Rely So Much on Third-Party Logistics (3PL) Services

Making The Smart Choice: Why You Should Shop Online For Best Selling Products

Making The Smart Choice: Why You Should Shop Online For Best Selling Products

Maximize Your Instagram Followers With These Creative Tips

Maximize Your Instagram Followers With These Creative Tips

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR