You must already be aware that the attention span for the users is steadily decreasing by the day. And this little fact might sound simple but is turning online digital marketing into a challenging effort for marketers. It is imperative to say that your website is the most powerful marketing tool for your business. It can give you sales throughout the day and night. If you can make it engaging for your visitors, it will give you great returns without a high investment.
Winning visitors to your website comes down to providing them with the best user experience (UX). When the user experience is better, it can translate to more conversions. And better conversion rates simply mean higher sales and better profits.
In other words, maintaining a better conversion rate mostly comes from a better user experience for your users which is also a significant factor for having success in your business.
So what impacts the conversion rates for your website? The user experience!
Here are 5 top UX tips that can help you in improving your website conversion rates:
5 top tips to improve your business user experience
Each element of your website is related to the user experience. It is related to how the users navigate your website and whether the process is seamless for them. It relates to whether all the items on your website are easy to find when a user is searching for them online. Whether your website is quick to load and whether the purchasing process is faster and seamless.
You do not need to overhaul your website for providing your visitors with a seamlessly enjoyable user experience.
There are relatively simpler ways to improve UX and they do not need a lot of testing and research. They are easy to implement and in turn, can give you an enhanced conversion rate for your website.
Website loading speed
One of the most common reasons why visitors often stay away from a website is the loading speed. It is also one of the most overlooked problems for most websites. When a user visits your website, you know for sure that they are judging your business and quality by the look and feel of your website. Don’t botch up the judgment because of a slow-loading website.
A slow-loading website means you are turning your visitors away. No one will wait forever to see what you have on offer because there are hundreds of sites offering almost the same things at almost the same price. So why would a user wait for your website to load?
They will click away from the instant they find your website is slow in loading. Do you know that 11% of shoppers choose to simply abandon their cart because the website is slow?
The site speed is one of the most crucial factors that can determine the user experience for your visitors. These sites suffer conversion losses and also lose out on better SEO rankings on search engine pages simply because of the site loading speed.
A survey reveals that most customers refuse to wait for more than three seconds for a page to load. Even a second’s delay can mean a whopping 16% decrease in user satisfaction. So if your website loads slowly, your lead vanishes along with the conversions. Would you put your conversions at stake because of a slow-loading website?
All the design elements in the website have a role to play in keeping your visitors engaged. So designing a website requires great research on the navigation behavior of your users. If the UX design is poor, it can confuse your visitors and even frustrate them. Needless to say that these factors can impact your business reputation and sales big time. A seamless, interactive and intuitive user experience on the other hand can enhance the user engagement and thereby the conversion rate too.
Another designing factor to consider is the continuous design trends that unless implemented on your website can make it look outdated. An old-looking website will naturally not attract more visitors.
However, complete redesigning of the website is time-consuming and also requires certain investments. Adding certain elements like a visually appealing call to action (CTA) button in the website can however help in improving the user experience significantly.
3. Placement of call to action button on the website
It is important to know where to place the call to action button on your website to have the maximum impact on user experience. If the CTA button is hard to notice, it can negatively impact the UX for your website. It can also make conversions difficult.
Conventionally, marketers prefer to place the CTA button above the fold of the landing pages so that the users do not need to scroll down the website for taking action. Alternatively, you can also place the CTA button on top of the page so that it is most noticeable on your website. Just keep in mind, regardless of the placement of your CTA button, the user experience for your website should not get disrupted for your visitors.
Add a colored CTA button and it can be a game-changer for your website. Colors like orange, red, or green are chosen favorites for several visitors in general and you can use any of these colors for your CTA button too.
Don’t forget to write a catchy phrase to attract visitors to the CTA button. Entice your customers with words that attract their attention like “discover”, “explore” etc. The words and the fonts should be bold and clear and should also be action-oriented.
4. Readability of your website
The readability of your website is yet another underdog when it comes to user experience. When your visitors are unable to understand the head and tail of your website content, they will not hesitate to look for information elsewhere. It means poor user experience and low conversion rates.
Unless your content is readable and understandable, they do not add value to your website. Your visitors will feel lost in your website when you have lots of information to share but they are not connected. Users do not have a lot of time to read through the entire content of your website unless there is something precise that they are searching for. They usually just skim through the content. Hence you should ensure that your content is easy to read.
When it comes to readability, another factor that makes it to this pointer is the font size for the content. 18 point font sizes are known to be the most popular amongst the visitor for readability. Certain fonts are better known as “web-safe” which are preferable for use on your website. Some such fonts are:
These fonts are usually pre-installed in all operating systems and mobile devices and hence make your website look and feel good with enhanced readability.
5. Use a friendly color scheme for the website
Do you know that certain colors can cause people to respond in different manners than expected? While color therapy for your website can be a complex idea to explore, a good designer understands which color schemes work best for a website based on the brand.
Colors cause an emotional response in people. It is indeed one of the most crucial tools available to enhance the user experience for your website. Using the appropriate color palettes on your website can influence your visitors significantly.
Make your website more appealing visually with a soothing yet attractive color scheme. Choose the right combination of colors throughout your website that aligns with your brand colors and reflects positivity. Appealing visuals enhance the attention span of the users and it is a proven fact.
Using the right color combination for your website can enhance your brand recognition by at least 80%.
Carefully plan the color palette for your website. Be consistent with the color scheme on all the pages including the landing pages. Also maintain consistency in font size, heading, illustration, video size, image size, button styles, and all other elements of the website that will ensure a rich user experience for your visitors.
A great color palette for your website can create a lasting impression in your users’ minds. Use it wisely and see the impact it makes on the user experience for your website.
A visitor will only take about 5 seconds to create an impression of your website. Make those 5 seconds worthwhile for them and you. What a visitor takes away with him from your website can in turn give you a revenue-earning business.
A rich user experience on your website can impact your visitor count considerably which leads to better conversion rates.
Minute changes to website design can do the trick of improving the user experience for your business. When you ensure a better user experience on your website with clarity of content, better conversions and leads will automatically follow.