• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Monday, March 27, 2023
No Result
View All Result
California Business Journal
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
California Business Journal
1

WHO IS YOUR BRAND, REALLY?

by Eve Gumpel, Senior Writer, California Business Journal
A A
Share on FacebookShare on Twitter

Serial entrepreneur Alisa Marie Beyer’s latest company, LemonTree Partners, helps clients create brands that are irreplaceable in the hearts of consumers.

By Eve Gumpel, California Business Journal

“A great brand works to create a natural barrier to competition. I spend my days working with clients to bring strategy and creativity together to bridge the gap between the logic and the magic.” — Alisa Marie Beyer

That philosophy is what prompted Alisa Marie Beyer to start her year-old company, LemonTree Partners, which helps her clients build high-performance brands and the teams that deliver the brand.

Beyer knows a thing or two about building high-performance brand and marketing teams. She’s built and sold five companies in her years as an entrepreneur. LemonTree Partners is her sixth company, and it capitalizes on everything she’s learned during what she describes as “a ride of tears, tantrums, troubles, successes, failures and good memories.”

Alisa Marie Beyer
Alisa Marie Beyer

Beyer’s previous five businesses:

  1. The Promarc Agency, a business marketing and public relations firm specializing in technology and consumer goods.
  2. Globescope Internet Services. “We built websites when nobody else did.”
  3. AXM Swimwear, a designer swimsuit company.
  4. The Beauty Company. “We developed products for all the big brands.”
  5. Coastal Salt & Soul, luxury bath and body products.

When Coastal Salt & Soul was about to be acquired, Beyer gave serious thought to what came next. “I really took some time and thought about what has been best about the past. I decided it was all about my team.

“I wanted a company whose main service was a solution we provide to help other companies do what I’ve done in the past, which is to help clients to create brands that are irreplaceable in the hearts of consumers and help them build the teams to do it. At the end of the day, business is so much more than the sales and the products. It’s the people,” she says.

Reflecting on her own experience, she says, “I never would have built these companies without these incredible people. The goal is to get the right people on the bus – and then you have to figure out where everyone is supposed to sit.”

Beyer learned this lesson 12 years ago, while building her third company. “To say it was a hot mess is an understatement,” she says of AXM Swimwear, a designer swimwear company. “Employees were leaving, we were losing money. Everything that could go wrong went wrong.”

Baffled, she sought help.

The problem was that AMX had a broader range of employees than Beyer was used to, and she didn’t know how to work with them.

“I had very different people on the bus. I had factory workers, pattern makers, designers, creatives – and I was trying to manage them like I managed my ‘McKinsey’ kind of people,” she adds, referring to the global management consulting company.

With new insight, Beyer turned AXM Swimwear around. Some were asked to leave the bus. New people were added. Some people moved to different seats.

Bottom line, Beyer says, “I learned how to better manage all those people – to understand them better. And 18 months later we sold the company.”

Now Beyer helps other companies achieve the same results. Her promise to clients: “I will help you increase productivity, hire the right staff, reduce stress and increase workplace teamwork – in 30 days. Your brand managers will know and love their brand like never before!”

In order to work well together, brand and marketing teams have to understand the goal, Beyer says. “When you know what you’re supposed to achieve and get what your priorities are, then we can figure out if you’ve got all the right people on the team, managing and marketing your brand.”

Central to the philosophy is helping people determine what they are really good at. “Our mission is to motivate our clients to figure out who they are at their natural best. What are you good at? What’s important to you?” she says.

Jane Barwis has a longstanding relationship with Beyer. When she heard about LemonTree, she opted to take the company’s Cognitive Chemistry assessment. She was newly energized by the results.

“It reaffirmed that I’m doing what I should be doing. The environment, the type of work I do – being a consultant, working with clients and being a team builder – are right in my lane,” she says.

“The cool thing is the different experiences she’s bringing together,” Barwis says, from branding and marketing to building and leading teams. “Alisa has done it all. She’s been in the same seat as the clients she’s working with.”

According to Beyer, there are 25 core life and work skills. Among them are conflict management, negotiation and interpersonal communication. You can’t be good at more than 10 of them – and those top 10 things are what you should spend 80 percent of your day on.

The bottom five? “Please don’t do a job that requires them,” she says.

Beyer walks her own talk. She tells her staff, “If you’re not spending 80 percent of your day doing what you’re best at, then you need to march yourself into my office and have a conversation.”

Marina Randolph, Chief Operating Officer at 310 Nutrition and another longtime colleague, praises Beyer’s “get-it-done” attitude. “She can read a room very quickly, understand what’s going on and get to the meat – the source – of a branding or marketing problem,” providing tactics and execution to resolve the issue.

Randolph appreciates Beyer’s life lessons on prioritizing tasks to achieve work-life balance, having learned to delegate items of lesser importance so she can concentrate on life’s bigger, more complicated tasks.

Beyer starts an engagement by working with a company’s leadership and brand management teams. A team workshop follows, so members of the team understand one another. Then comes job benchmarking. She conducts assessments of the top people in a job category in order to create a benchmark. That benchmark is then used to rank prospective employees.

Her results are strong. Seventy-two percent of clients surveyed felt that workplace relationships improved after they went through Beyer’s process.

Beyer swears LemonTree is her final company. “Then I’m done – I’ll just play tennis all day,” she says with a laugh.

ADVERTISEMENT

What Beyer loves most about her work life is watching her staff grow as people and set off on their own. “A lot of people who’ve worked for me now have their own companies, and that’s awesome.”

Beyer’s top three business tips:

  1. Know yourself – your strengths, your weaknesses, your values, what makes you tick.
  2. Know your team, so you know the best way to manage each team member.
  3. Team members also have to know themselves – and one another, in order to work well together.

 

 

Alisa Marie Beyer

LemonTree Partners

4010 Sorrento Valley Blvd. #400
San Diego, CA 92121

M: 310.740.3218

Email:  alisa@lemontreepartners.com

Website:  www.lemontreepartners.com

 

Tags: Alisa Marie Beyerbestbrand creationbrandingBusinessbusiness articlesBusiness TipsbusinessesCACaliforniaCalifornia Business JournalCalifornia Business NewsCalifornia news mediacompanyConsultingconsumersDiegoemployeesentrepreneurfirmITJournalLeadershipleavingLemonTree Partnersluxurymarketingnaturalpublic relationsrelationshipsRideSalesSanSan DiegoServicesskillssolutionspecializingstressteamstechnologyValley
ADVERTISEMENT
Eve Gumpel, Senior Writer, California Business Journal

Eve Gumpel, Senior Writer, California Business Journal

Eve Gumpel, owner of Good Writing Matters and founding partner of Women Lead Publishing, spent more than 30 years as a journalist and PR specialist before becoming an independent book editor and partner in a publishing business. Eve was a master journalist, having written extensively for Entrepreneur.com, Fox Business and WomenEntrepreneur.com before joining CalBizJournal. Eve edited many books, including "Blasted from Complacency: A Journey from Terror to Transformation in Israel." Sadly, Eve passed away May 5, 2020. We miss her deeply. She was one of the nicest and warmest individuals anyone could ever meet. Every person who met her walked away inspired, knowing they had just met an amazing human being with a heart of gold. Here is a comment from Eve's close friend, Jamie Kim: "Your huge heart and generous spirit always lifted me. Thank you for inviting me and including me in your Seder's, New Years Eve parties, recitals, plays and speeches. I'll always have have wonderful memories of you, laughing and eating together...being irreverent (but grounded in a lot of humor). Missing you so much. You enriched my life with Love, Laughter and Joy. Thanks for the leftovers to take home from the Seders. Your food was your love towards me. Luv hugs and spiritual blessings. I am glad you are pain free and in a better place."

Related Posts

5 UX Design Tips To Improve Conversion Rates
5 UX Design Tips To Improve Conversion Rates
advertisement
ADVERTISEMENT

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

Contact Rick@CalBizJournal.com

CBJ Rates and Demographics

Job Postings

CEO Wanted


Requirements: BS/BA + 2yrs of Business Managing Experience

Mail Resume: Grand Life, Inc. 14647 Northam St. La Mirada, CA 90638.

$114,754/year

ADVERTISEMENT
1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram Youtube
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • California Hotel Listings
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • The Truth About Temu: Where Is It From?

    0 shares
    Share 0 Tweet 0
  • Top 5 Flavors On Elf Bar BC5000 Review

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Temu’s New Shipping Policy Is A Smashing Hit For Shoppers All Over the Country

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0

Latest Articles

Can You Trust Temu on Facebook and its Referral Games and Rewards?

Can You Trust Temu on Facebook and its Referral Games and Rewards?

Shoe Packing Isn’t as Easy as You Think on Moving Day

Shoe Packing Isn’t as Easy as You Think on Moving Day

How to Prepare Your Home for a Successful Sale

How to Prepare Your Home for a Successful Sale

Is It Possible to Track Facebook Messenger Secretly?

Is It Possible to Track Facebook Messenger Secretly?

How To Date Over 60 Successfully?

How To Date Over 60 Successfully?

BioLargo’s PFAS Treatment Technology Meets EPA’s Proposed New Drinking Water Standards

BioLargo’s PFAS Treatment Technology Meets EPA’s Proposed New Drinking Water Standards

7 Factors to Consider While Picking the Right Freight Carrier for Your E-Commerce Business

7 Factors to Consider While Picking the Right Freight Carrier for Your E-Commerce Business

The Marketing Effect On Healthcare and Wellness Organizations

The Marketing Effect On Healthcare and Wellness Organizations

5 Reasons Why E-Commerce Businesses Rely So Much on Third-Party Logistics (3PL) Services

Why E-Commerce Businesses Rely So Much on Third-Party Logistics (3PL) Services

Making The Smart Choice: Why You Should Shop Online For Best Selling Products

Making The Smart Choice: Why You Should Shop Online For Best Selling Products

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR