• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Monday, March 27, 2023
No Result
View All Result
California Business Journal
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
California Business Journal
Designers man drawing website ux app development. User experience concept.

Designers man drawing website ux app development. User experience concept.

5 Ways To Improve Your Website UX Using Google Ads Campaigns

by California Business Journal Editorial Staff
A A
Share on FacebookShare on Twitter

By Max Kewal,

If you are creating a new website, using information from Google Ad campaigns will help you deliver better user experience and improve marketing results.

Creating a Google Ads account with campaigns, ad groups, keywords and ad copies will greatly assist you in designing website navigation, web page or landing page formation and content creation. And if you already have a Google Ads campaign you can get feedback from your SEM Manager.

Here is what to look for:

  1. Website Goals and Strategy: Review your existing campaign goals. If none exist, consider creating them within your new Google Ad account. These could be to increase sales, get leads, branding, app promotion or all of these as well as other goals. Furthermore you will need to include targeting data (location/s, devices, demographics and language). Enumerating this information will provide a good starting point for deciding the design, navigation, as well as content strategy for your website.
  2. Website Navigation: The Google Ads campaign structure with its ad groups will facilitate in organizing top-level navigation for your website by indicating the top web page product/service categories. You will also develop some basic idea on creating secondary level web pages.
  3. Web page Creation: Keyword research performed when creating campaign ad groups (keyword groups) will throw more light on the need for secondary level web pages and the required segmentation/navigation to these pages. You will also gain insight into the requirement of multiple web pages, dedicated landing pages or micro sites. Google’s keyword tool will give you data on mobile v/s desktop searches which is valuable in website design and content creation.
  4. Content/Copy Creation: Google Ad copy creation with character limitations for headlines, text and extensions compel you to prioritize copy that is keyword related with pertinent description and USPs. This process of creating ad copy is instrumental in not only deciding the content hierarchy on the web page but also in determining the need for separate landing or web pages for your marketing campaigns.
  5. Calls to Action (CTA): A Google Ads campaign helps you track leads, sales, content downloads, clicks to a dealer site, phone calls and more on your website. For this purpose you will have to create CTAs like forms (as pop-up or separate pages) and strategically place phone numbers and content downloads for the website visitor to take your desired action. You will have to prioritize your CTAs on the home page and all the landing/web pages. Most importantly you will need to design and write the content on the web pages keeping in mind the desired CTAs.

Incorporating the insights from these five Google ads setup features will make your website customer, sales and lead friendly. And also result in more conversions from all your digital campaigns. For e-commerce sites, you will need to look at the setup and insights from Google Shopping campaigns as well for creating/optimizing your category and product pages.

Of course other elements for website creation are also important like researching competitor websites, analytics information, and feedback from your social sites. Google Ads is a valuable tool in the website creation or improvement process when used properly. Just remember to make your SEM manager a key member of your team during this process.

Max Kewal is CEO of Matcorp Initiatives.

ADVERTISEMENT

714 348 2322 / maxkewal@gmail.com

Tags: 5 Ways To Improve Your Website Using Google Ads Campaigns5 Ways To Improve Your Website UX Using Google Ads CampaignsbrandingCEOConversionsdevicesE-commerceGoogle Ads CampaignsinformationinitiativesleadsmarketingMatcorp InitiativesMax KewalPopSEM
ADVERTISEMENT
California Business Journal Editorial Staff

California Business Journal Editorial Staff

Related Posts

5 UX Design Tips To Improve Conversion Rates
5 UX Design Tips To Improve Conversion Rates
Evolution of Social Technology
The Evolution of Social Technology
advertisement
ADVERTISEMENT

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

Contact Rick@CalBizJournal.com

CBJ Rates and Demographics

Job Postings

CEO Wanted


Requirements: BS/BA + 2yrs of Business Managing Experience

Mail Resume: Grand Life, Inc. 14647 Northam St. La Mirada, CA 90638.

$114,754/year

ADVERTISEMENT
1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram Youtube
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • California Hotel Listings
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • The Truth About Temu: Where Is It From?

    0 shares
    Share 0 Tweet 0
  • Top 5 Flavors On Elf Bar BC5000 Review

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Temu’s New Shipping Policy Is A Smashing Hit For Shoppers All Over the Country

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0

Latest Articles

Can You Trust Temu on Facebook and its Referral Games and Rewards?

Can You Trust Temu on Facebook and its Referral Games and Rewards?

Shoe Packing Isn’t as Easy as You Think on Moving Day

Shoe Packing Isn’t as Easy as You Think on Moving Day

How to Prepare Your Home for a Successful Sale

How to Prepare Your Home for a Successful Sale

Is It Possible to Track Facebook Messenger Secretly?

Is It Possible to Track Facebook Messenger Secretly?

How To Date Over 60 Successfully?

How To Date Over 60 Successfully?

BioLargo’s PFAS Treatment Technology Meets EPA’s Proposed New Drinking Water Standards

BioLargo’s PFAS Treatment Technology Meets EPA’s Proposed New Drinking Water Standards

7 Factors to Consider While Picking the Right Freight Carrier for Your E-Commerce Business

7 Factors to Consider While Picking the Right Freight Carrier for Your E-Commerce Business

The Marketing Effect On Healthcare and Wellness Organizations

The Marketing Effect On Healthcare and Wellness Organizations

5 Reasons Why E-Commerce Businesses Rely So Much on Third-Party Logistics (3PL) Services

Why E-Commerce Businesses Rely So Much on Third-Party Logistics (3PL) Services

Making The Smart Choice: Why You Should Shop Online For Best Selling Products

Making The Smart Choice: Why You Should Shop Online For Best Selling Products

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR