• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Tuesday, March 21, 2023
No Result
View All Result
California Business Journal
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
California Business Journal
Steps in Designing the Perfect Brand Logo for your Company

Steps in Designing the Perfect Brand Logo for your Company

Take things slow and think about what you want before you make a decision so you won’t have any regrets.

by California Business Journal Editorial Staff
A A
Share on FacebookShare on Twitter

Designing a brand logo is not as easy as it sounds. There’s many elements you need to consider and you can’t simply create it overnight. Time, creativity, and effort play a major role.

So in this article, we’re going to discuss a few simple steps to take in designing the perfect brand logo for your company.

Know your why

Creating a small business is tough and you might not have the energy to think about brand logo design. While, you can easily hire someone to do the actual designing for you, the concept for your brand must exclusively come from you. You can’t expect a graphic artist to just whip up a brand logo out of thin air.

So before you start doodling, understand why you need a unique and awesome brand. Let’s put it this way… the perfect brand logo creates recall, reputation, and representation for your products and your company as a whole. It is your seal of approval and excellence. It serves as a promise that whatever item has that logo, has been meticulously created for your valued customers.

Define your company, define your brand

Now that you know why it’s important to take brand designing seriously, it’s now time to define what and who your company is. You probably already have a few things in mind about what your company wants to achieve and what kind of brand image you want to project to your customers. For example, is your brand all about simplicity or sophistication? Is your company planning to serve a specific sector or demographic? All that can be communicated by your brand logo alone.

Remember, your brand logo will be placed in literally everything, including label tags for products, your staff’s uniform, websites, flyers, and more. It should accurately represent your vision. But at the same time, it should also not be overly complicated, too.

Find inspiration

Even the most creative minds find inspiration from nature, other notable works, and basically anything around them. So it’s not wrong for you to look into a few interesting brand logos to find inspiration to make your own. You can even look at your possible competitor’s logo to see what to avoid, regardless of how amazing their logo looks. But remember that finding inspiration is not the same as plagiarism, so don’t ever attempt to make that mistake.

Talk to a designer and communicate your thoughts

At this point,  you’re ready to talk to a professional designer (or your artist friend) to help you design the actual logo. If you’re working with a pro, then they will ask you for a few things like what symbols you may want in it, what your brand name is, and the colors you want to use.

The logo designer will then finetune the design and give a few drafts for you to choose from. Communicate your thoughts clearly and as detailed as possible for you to have a great logo in one go.

Click here for top brand strategy firms.

Get a second opinion

ADVERTISEMENT

Once you have a few samples you like, it won’t hurt to ask for others’ opinions on the matter. However, seek the advice of people you trust and who matter to you. Make sure they’re people who will be honest with you and tell you the good, the bad, and the ugly so you can know what to work on.

By following these steps, I hope we’ve made designing the perfect brand logo an easier process for you and your company. Take things slow and think about what you want before you make a decision so you won’t have any regrets. Best of luck.

Tags: brandbrand imagecompanyenergyhonestsmall businesstrust
ADVERTISEMENT
California Business Journal Editorial Staff

California Business Journal Editorial Staff

Related Posts

5 UX Design Tips To Improve Conversion Rates
5 UX Design Tips To Improve Conversion Rates
8 mistakes that can cost your business brand dearly
8 mistakes that can cost your business brand dearly
trust3
7 ways to build trust on your business website
web designing
When Should a Small Business Invest in Web Design? 
advertisement
ADVERTISEMENT

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

Contact Rick@CalBizJournal.com

CBJ Rates and Demographics

Job Postings

CEO Wanted


Requirements: BS/BA + 2yrs of Business Managing Experience

Mail Resume: Grand Life, Inc. 14647 Northam St. La Mirada, CA 90638.

$114,754/year

ADVERTISEMENT
1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • California Hotel Listings
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • The Truth About Temu: Where Is It From?

    0 shares
    Share 0 Tweet 0
  • Top 5 Flavors On Elf Bar BC5000 Review

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Temu’s New Shipping Policy Is A Smashing Hit For Shoppers All Over the Country

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0

Latest Articles

What Can Help Raise the Level of the Game in World of Warcraft if You are a Beginner

What Can Help Raise the Level of the Game in World of Warcraft if You are a Beginner

Benefits of Editing PDF Online

Benefits of Editing PDF Online

7 FAQs About Home Solar Energy Systems

7 FAQs About Home Solar Energy Systems

Benefits of Using Electric Bikes for Camping and Traveling

Benefits of Using Electric Bikes for Camping and Traveling

How to Sign Up for the Best Casino is Listed Below

How to Sign Up for the Best Casino is Listed Below

Does Personal Auto Insurance Cover Rentals?

Does Personal Auto Insurance Cover Rentals?

The Best M4A4 Restricted Skin

The Best M4A4 Restricted Skin

The Top Signs You Need HVAC Repair: Don't Ignore These Warning Signs

The Top Signs You Need HVAC Repair: Don’t Ignore These Warning Signs

The Benefits of Renewable Energy

The Benefits of Renewable Energy

Injured by a Drunk Driver? Seek Justice with the Help of a Skilled Attorney

Injured by a Drunk Driver? Seek Justice with the Help of a Skilled Attorney

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR