June 25, 2019

Irvine-based Directive has grown by 300 percent annually for four consecutive years. By Lee Barnathan, California Business Journal When he started consulting, Garrett Mehrguth had a simple dream: “Have a business that didn’t fail.” His dreams have grown. Now, it’s “to run the largest global B2B search agency

Dennis Backer has reinvented himself and his business model numerous times because of the economic landscape. And each time, he has flourished.

By Rick Weinberg, California Business Journal

Email: Rick@CalBizJournal.com / Mobile: 949-648-3815

Blitz Mogul Dennis Backer

WHEN IT COMES TO REINVENTING AND TRANSFORMING YOURSELF AND YOUR BUSINESS MODEL, Dennis Backer is a master.

Backer’s first love is video and TV production; it defines who he is. It’s what he’s all about. It’s been his life … since he was a child.

After graduating from the University of Texas with a degree in Broadcast Journalism and Film, Backer launched his own TV and video production firm, shooting everything from interviews and commercials to corporate marketing and training videos. He was dealing some of the biggest and most well-respected companies and agencies in the world, including Compaq Computer and NASA.

Life was grand.

But then the 2008 economic crash hit. Then flip phones capable of shooting video became red hot, “putting video directly into the hands of consumers,” Backer says. Then smart phones – and their video capabilities – took over.

As a result, businesses, already suffering from the recession, slashed their budgets, and whatever videos they were doing, they were doing themselves.

“It wasn’t very good,” Backer says, “but it was cheap.”