• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Saturday, June 10, 2023
No Result
View All Result
California Business Journal
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
California Business Journal
facebook-symbol

Facebook Advertising Best Practices

by California Business Journal Editorial Staff
A A
Share on FacebookShare on Twitter

Here’s the thing with Facebook Advertising. It’s like a piano. Just because you CAN touch the keys and sound comes out, it doesn’t mean you can play “Mary Had A Little Lamb” let alone a Mozart Piano Concerto.

You’re a business owner, not an advertiser. Your job is to grow your business, keep your employees happy, and focus on running that business.

Most advertisers you can afford as a small business owner are not efficient at their “jobs” because becoming a “marketing expert” is a low barrier-to-entry job. This is because many “marketing gurus” tell average people with no marketing degrees and no experience how easy it is.

The best way to vet a vendor is to ask to see their results and case studies. If they can’t give you some great examples and references, then don’t hire them. Read Yelp and Google reviews on their company. Do your due diligence and don’t just hire someone because you can afford them.

ADVERTISEMENT

You’ve probably seen MANY responses in chat comment threads and online threads along the lines of “Facebook Ads don’t work” or “Boosting your Ads don’t work” or something close to that. Advertising DOES work, just like any tuned and operative piano DOES work. However, making beautiful music (or in this case, highly converting ads) is the true challenge even professionals deal with during every campaign.

Here are some best-practice tips that I see most often because most writers are moonlighters and can’t afford to hire a huge agency:

  1. Every ad should have a singular goal (make a sale, get likes, etc).
  2. An ad should be compelling and have a Call-To-Action.
  3. Every ad should link to a landing page where your product/service can purchased, or that desired action can take place immediately.
  4. Test different ad creatives. Try $100 with all the same ads, but just the photos are different. Try another $100 with all the same ad photos and copy, but just the headlines are different. Learn which pictures work best, which headlines, etc, then build a “super ad” using the “winners” from your “split testing” results.
  5. In order to succeed now, you have to be super-targeted. If you target too broad of an audience you are going to waste your budget quickly. Market research and customer identification are the MOST important things you can do, along with your split testing. You HAVE to do your research on who your optimal customers are, and then target the heck out of them, and only them. That will create a bigger results bang for your advertising bucks, and you will be much more efficient, and hopefully more effective.
  6. Know the reality of Facebook ads in 2018: Facebook has a limited amount of “inventory” which means “spaces to put ads”… this means that you will be paying higher and higher cost-per-clicks as the months and years move on as more and more companies are competing for a shrinking inventory availability. Remember supply and demand. The higher the demand gets, and the lower the supply, then the more you’re going to pay. This is why you have to spend on less placements, but highly targeted placements and spend the bulk of your budget on reaching the RIGHT potential customers.
Tags: 2018advertisingbest practicesemployeesFacebook advertisingFacebook Advertising Best Practicesfocusjobsmarketingmusicsmall business
ADVERTISEMENT
California Business Journal Editorial Staff

California Business Journal Editorial Staff

Related Posts

Yelp: Thumbs Down
The Problem(s) with Yelp
digial visability1
6 Strategies to Increase Your Company’s Digital Visibility
6 - Billboards Are So Effective for Advertising in Los Angeles
Why Billboards Are So Effective for Advertising in Los Angeles
6 Secrets to Create Effective and Attractive Ads in 2021
6 Secrets to Create Effective and Attractive Ads in 2021
ADVERTISEMENT

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

Contact Rick@CalBizJournal.com

CBJ Rates and Demographics

ADVERTISEMENT
1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram Youtube
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • California Hotel Listings
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • More Truth About Temu: Is Temu A Chinese Company?

    The Truth About Temu: Where Is It From?

    0 shares
    Share 0 Tweet 0
  • Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • Top 5 Flavors On Elf Bar BC5000 Review

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Temu’s New Shipping Policy Is A Smashing Hit For Shoppers All Over the Country

    0 shares
    Share 0 Tweet 0
  • 30 Best Temu Alternative Apps To Buy from Online

    2 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0

Latest Articles

Klutch Sports Expert Damarius Bilbo Discusses How to Evaluate Different Types of Pro Sports Contracts

Is The Indian Economy Worth Investing In?

How Communities Manage to Branch Out into New Interests Together

Here’s Where You Should Incorporate Crypto and Blockchain in Your Company

UK Gambling Behemoths Still Optimistic Regarding California

5 Key Benefits of Using Beretta Hunting Clothing for a Successful Hunt

Soul App Actively Explores Digital Collectibles in the Social Metaverse

5 White Collar Crimes Every Business Owner Should Know

Payday Loan Instant Funding to Debit Card California

Financial Expert Olivia Newman’s Insight Into California Payday Express Cash Advance

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR