vestwell vestwell vestwell
  • About
  • Contact
  • Testimonials
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Wednesday, May 18, 2022
No Result
View All Result
CALIFORNIA BUSINESS JOURNAL
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
CALIFORNIA BUSINESS JOURNAL
digial visability1

6 Strategies to Increase Your Company’s Digital Visibility

Your customers really do want to find you online so a strong digital presence is critical for the future of your brand.

by California Business Journal Editorial Staff
A A
Share on FacebookShare on Twitter

Your company has a digital presence. Of sorts.

Said presence isn’t anything like it could be, however. Or should be. You and your team know there’s more to be done.

These six strategies are, collectively, that “more.” Carve out some time to put them to work getting your digital visibility where it needs to be.

1. Create a Website You Can Be Proud of

Nothing turns off prospective customers more than a “parked domain” notice. There’s no point in having a web domain if all you’re going to use it for is email hosting; Gmail is fine for that, and cheaper too.

No, you need a website. A real, publicly visible website that shows up in search results and looks like it was put together by someone who knows what they’re doing. You don’t have to “finish” your website in one go, or even build it out completely on the sort of timetable your customers might expect, but you do have to get it live.

2. Create and Complete a Crunchbase Business Profile

Your website is in the books, or at least on the way to being done. Now it’s time to turn your attention to other web properties that you can control.

First up: Crunchbase. It’s not as well known as the LinkedIns and Facebooks of the world, which we’ll discuss in a moment. But it is a key platform for growing brands and the personalities behind them, from executives and creatives to investors and board members.

The Crunchbase profile for Skybound Capital, a global wealth management firm, showcases the medium’s potential nicely. You can see that it’s not flashy or fancy, but that’s the point. It’s “just the facts,” and that’s just fine.

3. Work on Your LinkedIn Presence

Next, LinkedIn. No introduction needed here. An admonishment may be in order, however. Many otherwise well-marketed brands and business leaders don’t do all they can to maximize LinkedIn’s potential.

If you know deep down that you can do more to polish your LinkedIn presence, take a moment to review these best practices for a first-rate LinkedIn presence. Whatever amount of time you’ll need to invest up front will be more than justified by the engagement your better-than-average profile earns.

4. Create a Facebook Company Page and Twitter Handle, Even If You Don’t Plan to Use Them Much

To be clear, you should use them. Both of them. Two minutes with the Twitter handle for Charmin, the ever-popular toilet paper brand, should convince you of the power of a creatively managed Twitter platform. Ditto for any of the countless actively managed Facebook company pages you’ve come across in your online travels.

Let’s say you don’t, though. Let’s say your Twitter and Facebook presence is mostly just for show. You should still go through the motions of maintaining footholds on these platforms if only for the SEO value of doing so.

That’s right. SEO. Twitter and Facebook are about as close to guaranteed first-page search engine results for brands that aren’t in the news every day. Which means they’re among the very few digital marketing scenarios in which doing the bare minimum can still pay off.

5. Launch a YouTube Channel (Again, Even If You Don’t Plan to Use It Much)

YouTube’s secret isn’t its SEO value, although that’s not negligible. YouTube’s secret is twofold: the fact that millions upon millions of Internet users spend hours upon hours consuming its content coupled with the ease with which YouTube enables creative branding and promotion.

You don’t need to look far to find examples of the latter. Take the YouTube channel for LEGO, the venerable toy brand. Defying easy categorization, it’s part educational tour de force, part irreverent gadget showcase, part slick marketing platform. And yet it has millions of followers, so clearly it works.

6. Publish Content on Medium in Addition to Your Website Blog

Medium has the SEO juice your website blog can only dream of. Milk that for all it’s worth.

ADVERTISEMENT

Just be sure not to duplicate your website blog posts on Medium. Consider publishing longform content on Medium linked to from shorter summary pieces on your blog. You’re apt to get more eyes on your Medium channel anyway.

Your Customers Want to Find You. Will You Let Them?

No matter how hard you try, you won’t create a digital presence worthy of your company in a week’s time. Even a month is pushing it. Putting together a well-rounded, well-polished online ecosystem takes time and often doesn’t progress in a straight line.

And yet it’s incredibly important for the future of your brand. Because your customers really do want to find you online. You have to do the work to let them, even if that isn’t quite as easy as hanging out a sign on a storefront.

Related Posts

7 Digital Marketing Tips to Kick Start Your Business in 2022
7 Digital Marketing Tips to Kick Start Your Business in 2022
The World Of CRM
A Short Guide To The World Of CRM
facebook-symbol
Facebook Advertising Best Practices
CRM
How does the CRM-System Help your Business?
How_To_Increase_Your_FB_Reach
How to Increase Your Brand's Reach on Facebook
Mistakes To Avoid When Developing An iOS App
Mistakes To Avoid When Developing An App
social-media-tool
Reasons why your business needs a strong social media presence
Social Media 2021 Marketing Trends You Can Expect and Apply
Social Media 2021: Marketing Trends You Can Expect and Apply
Yelp: Thumbs Down
The Problem(s) with Yelp
famous social media icons
Top 5 Ways to Lose Followers on Social Media
1
Why Two Former Google and Starbucks Execs Built a Social Shopping Platform That is Setting a New Standard For eCommerce
Tags: best practicesbooksbrandingdigital marketinghostinginvestorsjuiceLinkedInmarketingpowerpropertiesSEOtwitterwealth management
ADVERTISEMENT
California Business Journal Editorial Staff

California Business Journal Editorial Staff

Related Posts

7 Digital Marketing Tips to Kick Start Your Business in 2022
7 Digital Marketing Tips to Kick Start Your Business in 2022
Yelp: Thumbs Down
The Problem(s) with Yelp
Mistakes To Avoid When Developing An iOS App
Mistakes To Avoid When Developing An App
CRM
How does the CRM-System Help your Business?
Social Media 2021 Marketing Trends You Can Expect and Apply
Social Media 2021: Marketing Trends You Can Expect and Apply
The World Of CRM
A Short Guide To The World Of CRM
How_To_Increase_Your_FB_Reach
How to Increase Your Brand's Reach on Facebook
famous social media icons
Top 5 Ways to Lose Followers on Social Media
social-media-tool
Reasons why your business needs a strong social media presence
1
Why Two Former Google and Starbucks Execs Built a Social Shopping Platform That is Setting a New Standard For eCommerce
facebook-symbol
Facebook Advertising Best Practices
advertisement
Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Marketing
  • Medical
  • News
  • Newsletter
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • New Study: California’s 10 Universities That Produce the Most CEOs

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    0 shares
    Share 0 Tweet 0
  • The Only Way

    0 shares
    Share 0 Tweet 0
  • Is Virtual Financial the Future of Financial Services?

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0
  • Best Crypto Faucets You Can Try In 2021 and 2022

    0 shares
    Share 0 Tweet 0

Latest Articles

arbitrage betting

How to Find the Best Arbitrage Betting Opportunities

Santa Monica, California

The Middle Class: 5 Best Places to Live in Los Angeles for Families

high heels banned in carmel, california2

Some of the Most Unusual Laws You’ll Ever Experience in the UK and California

Contractor

How To Find a Trustworthy Contractor

Online Bingo Tips

Online Bingo Tips For Beginners: How To Play And How To Get Free Spins

John Cooke, Partner, Bergston LLP

The Legal Side of Things: Business Profile on John D. Cooke, Bergeson, LLP

Cabinets

Kitchen Cabinets: Shopping Tips and Advice

Best Way to Study

How to Get the Motivation to Study: Tips That Actually Work

money

6 Things You Need To Know About Cash Loan Today

No credit loans

How to Qualify for No Credit Check Loans

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR