Advertising allows you to communicate with potential customers and inform them of services, sales, or products. Ideally, advertisements should capture your customer’s attention and encourage them to support your business.
Advertisements must also be unique and memorable for them to be successful.
Experts say that the key to a great advertisement is a story. Entertaining and clear storylines almost always engage the audience, catch their attention, and pull them in.
This article will tell you six secrets to help you create successful, effective, and attractive advertisements:
Advertising on the Radio
Podcasting and traditional radio are enjoying something of a renaissance at the moment. There’s never been a better time to employ radio advertising and podcast advertising in your marketing strategy. The beauty of radio and podcast advertising is that you capture your audience’s full attention, without distraction. However, you must make your advertisements effective and interesting.
One of the best ways is to create a story, as suggested in our introduction. Radio advertisements should be short, snappy, and straight to the point. To get your advertisement live, contact local radio stations and podcasters who, for a fee, will feature them.
The First Few Seconds…
People’s attention spans are short. Experts say that the average person’s attention span is only 8.5 seconds. Whether you are advertising online or offline, you need to capture people’s attention by bringing your story to life quickly.
In the advertisement’s first few seconds, you need to bring clarity to what your advertisement’s about. You also need to give your audience confidence that what they are about to watch is worthwhile. This is called the hook, which should be a preview of what’s coming up in the video, for example, a glimpse at the product before you tell your audience what it is.
If you are advertising on YouTube, then you can include the hook in the video’s thumbnail. This is a very effective tactic employed by YouTubers, usually to great success.
Search Engine Optimization
Optimizing your advertisements can be a great way to draw attention to them. By optimizing your videos, you can achieve lots more videos. You can begin by including keywords in the title of your advertisements, especially if they are videos. Generally, a title should be below 66 characters to stop it from being truncated in Google’s search listings. You should also add descriptions to your advertisements. If your advertisements are hosted on a website, then optimize the website for search to drive more viewers in.
Social media can be a great way to distribute your brand’s content. Facebook and Instagram are the best, primarily because they are used by older audiences than Snapchat and TikTok. With Instagram and Facebook, you are able to make very in-depth advertisements. You can also target your audience very successfully. Both platforms allow you to create sidebar advertisements. They also allow you to make your own page, where you can create a community of engaged customers.
Facebook and Instagram allow you to post ‘stories’ which are short video clips. These are utilized by most brands to disseminate important information. If you have not yet realized the power that these platforms hold, then it’s time for you to take a look.
These platforms allow you to target audiences by age, gender, language, location, and interest.
If you are advertising on the internet, then it’s always worthwhile including CTA’s (calls to action.) These allow your audience to engage with you. A CTA will not necessarily always lead to a sale, but it will lead to viewer engagement. CTA’s could include:
● Asking viewers to comment on your video;
● Asking viewers to follow and like your page;
● Asking viewers to share your video with their friends;
● Asking viewers to subscribe to your channel;
● Asking viewers to check out the rest of your content.
Collaborating with other brands is a fantastic way to draw interest in your products or business. By collaborating with another brand, they share their customers with you, and you share your customers with them. When you collaborate with another brand, you should ideally find a brand in your industry, but not your competition.
For example, if you are a men’s clothing manufacturer, then pair with a brand that makes shoes. You do not want to push your customers away, but instead, you want to offer them something that they need in combination with your products. Advertising your collaborations can be done both online and offline.
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