• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Wednesday, June 7, 2023
No Result
View All Result
California Business Journal
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
California Business Journal
Dr. Theresa Ashby and Laura Neubauer. Photo Credit: Starla Fortunato

e-Learning Market Predicted to Rise to $325B by 2025

Kaleidoscope Media Services jumped on the e-learning opportunity with a self-funded digital creative agency specializing in building e-learning courses, digital academies, membership and community sites as well as other digital products.

by Magda Hernandez, Senior Writer, California Business Journal
A A
Share on FacebookShare on Twitter

Money and freedom. The American dream — and the main reasons behind the success of so many independent businesses.

Achieving both isn’t painless. If the business takes off, with each client, entrepreneurs find themselves working more and more at the cost of the freedom. If they end up with more freedom, they might also find themselves with empty wallets.

It doesn’t have to be this way. With the right strategy, business scaling and some digital products, the sky, or rather, the world is the limit.

Entrepreneurs Dr. Theresa Ashby and Laura Neubauer know all about it. The business scaling and strategy experts saw the increased interest in e-learning, membership sites and online communities a few years ago. They also noticed investors putting their money into the field.

“We saw over time the trend that people were going to have to be more agile, take advantage of what technology has to offer, and start to digitize their work,” Neubauer says.

According to Forbes, the worldwide e-learning market is predicted to be $325 billion in 2025, almost double from what it was in 2015. (there is more current data that states the industry will be over $4B by 2026)

Ashby and Neubauer pivoted their individual consulting experiences to ‘follow the money.’

“We sat down and brainstormed; we knew we had some great synergies and a drive for this kind of work,” Ashby says. “And we just came together, ready or not, and created something magnificent.”

That something magnificent is Kaleidoscope Media Services, a self-funded digital creative agency launched in 2019 and specializes in building e-learning course, digital academies, membership and community sites as well as other digital products. This innovative pair can create digital products that help build your business for top line revenue, or even reduce expenses by eliminating repetitive activities.

“Our biggest mission is helping businesses sustain and scale through adding different types of digital products,” says Ashby who’s known as the ‘stratologist’ in the Kaleidoscope team for her experience in helping companies’ growth.

“With my expertise of being a client experience expert, we can deliver both strategy and experiences for people to digitize themselves,” says Neubauer, the ‘creative entrepreneur’ in the company.

e-learning2For the most part, the Kaleidoscope Media Services team works with consultants, coaches, speakers and authors, sports training, and groups with specialized audiences. They collaborate with small businesses, solo entrepreneurs, and people who only have an idea for a venture.

They also see people close to retirement who are ready to exit their businesses and want to use their intellectual property to create an additional revenue stream for retirement or their legacy for the next generation. Ashby and Neubauer take their clients through an established process from analyzing the business model, business plan and goals to scaling strategy, figuring out the most suitable digital product to production and marketing.

“Production becomes the ‘wow’ factor,” Ashby says. “How is it going to ‘wow’ their participants? How is it going to engage their participants?”

A dream client? An overworked consultant with a ton of content that understands the world has changed.

Depending on the size of the project, the process takes about 90 days. The cost varies, but Ashby and Neubauer compare it to the cost of designing a website.

ADVERTISEMENT

Kaleidoscope Media Services’ clients have three options:

One is a do-it-yourself package that’s become popular for the company in the last year. And is only offered a few select times of the year.

“Everything we do for our clients is taught in our workshop,” Neubauer says. “You can leave after five weeks of the workshop and still have all the knowledge you need to do it yourself.”

Ashby adds: “They have an opportunity to learn the material from a digital product and then we give them an opportunity to join Laura and I as we coach them through any questions and insight.”

The other option is a hybrid model of doing it yourself with agency help — or a full-service option the client can just hand over the materials and have Ashby and Neubauer create everything for you.

Another aspect of the agency’s work is creating online communities and membership sites, which Ashby and Neubauer prefer over Facebook groups. It’s all about control, they say. Facebook has so much control, they can suddenly shut down a group while a separate site will always be in the client’s control.

“We loooooove building communities because they are a place for like-minded people to come and have some amazing conversations, and amazing learning opportunities. The ‘social’ addition of peer-to-peer learning is a natural progression in the online learning space.” — Dr. Theresa Ashby 

“You’re creating your audience, creating the energy and then you can develop projects and sell to this targeted audience,” Neubauer says.

After just two years, Kaleidoscope Media Services became profitable in mid-2020. The pandemic was a factor of course as the world shifted its thinking on what can and cannot be done remotely.

According to an elearningindustry.com article, “56 percent of companies are retooling their training programs, 62 percent of businesses affected by changes due to COVID-19 are spending more on training in 2021. There has been a 16 percent increase in virtual learning.”

The statistics are hardly a surprise. The right digital product is a win-win for both sides – a source of income and cost-saving measures for the business that can deliver its best work every time.

For participants, it’s a chance to save time and access expert knowledge at a more affordable price anytime, anywhere in the world. Then there’s technology that continues creating new opportunities for everyone involved.

“We love what we do, we love our clients and we always tell people our mission is to help 100,000 businesses sustain and grow through adding digital products to their offerings,” Ashby concludes. “For us, knowing that is our core of who we are and what we want to do, we’re able to attract the clients that really need us.”

Featured photo by Starla Fortunato.

Copyright © 2021 California Business Journal. All Rights Reserved.

This article was edited and published by Rick Weinberg, California Business Journal’s Founder, Publisher and Editor-in-Chief. Click here for Rick Weinberg’s biography.

kaleidoscope-article

For testimonials on the impact of California Business Journal articles, click here.

Related Posts

DbpK30F
5 Habits of Highly Successful College Students 
Effective Online Tutoring Session
6 Crucial Elements of an Effective Online Tutoring Session
download
Can You Get a Student Loan Without Your Parents?
law books
Career paths available with a law degree
crop
E-Learning AI Expert
project-based-learning
Five Benefits of Project-Based Learning
Higher Education Adapts to Covid Using IT
How Higher Education Has Adapted to Covid-19 Using IT Tools
How To Choose The Top Platform For Your Online Course
How To Choose The Top Platform For Your Online Course
How To Elevate The Training Process For Your Employees Using An Authoring Tool
How To Elevate The Training Process For Your Employees Using An Authoring Tool
How the Metaverse Will Alter Corporate eLearning and Training
How the Metaverse Will Alter Corporate eLearning and Training
Despite Weak Economy, Job Opportunities On The Rise In Health Care Field
How to Get Into Medical School in the U.S.
tower-bridge-london-england
How to apply from the USA to one of the most famous law universities in the UK
student debt
What Percentage of Millennials Have Student Debt
Most prosperous industries 2021
What were the most prosperous industries in 2021 following the pandemic
education3
With TutorMe, It’s All Academic
Tags: AmericanBusiness PlanCaliforniaConsultingCovid-19E-LearningenergyentrepreneurentrepreneursGroupindependentintellectual propertyinvestorsmarketingnaturalpeerretirementspecializingtechnologytraining
ADVERTISEMENT
Magda Hernandez, Senior Writer, California Business Journal

Magda Hernandez, Senior Writer, California Business Journal

Magda is a multi-lingual journalist with years of experience in print and digital media and TV production, and possesses an expertise in storytelling and cross-promoting brands domestically and internationally. She spent 10 years at NBCUniversial as a Producer and Reporter and was also an Editor and Reporter at the Orange County Register.

Related Posts

How the Metaverse Will Alter Corporate eLearning and Training
How the Metaverse Will Alter Corporate eLearning and Training
How To Elevate The Training Process For Your Employees Using An Authoring Tool
How To Elevate The Training Process For Your Employees Using An Authoring Tool
How To Choose The Top Platform For Your Online Course
How To Choose The Top Platform For Your Online Course
Most prosperous industries 2021
What were the most prosperous industries in 2021 following the pandemic
project-based-learning
Five Benefits of Project-Based Learning
Effective Online Tutoring Session
6 Crucial Elements of an Effective Online Tutoring Session
education3
With TutorMe, It’s All Academic
Higher Education Adapts to Covid Using IT
How Higher Education Has Adapted to Covid-19 Using IT Tools
law books
Career paths available with a law degree
tower-bridge-london-england
How to apply from the USA to one of the most famous law universities in the UK
Despite Weak Economy, Job Opportunities On The Rise In Health Care Field
How to Get Into Medical School in the U.S.
DbpK30F
5 Habits of Highly Successful College Students 
download
Can You Get a Student Loan Without Your Parents?
student debt
What Percentage of Millennials Have Student Debt
crop
E-Learning AI Expert
ADVERTISEMENT

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

Contact Rick@CalBizJournal.com

CBJ Rates and Demographics

ADVERTISEMENT
1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram Youtube
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • California Hotel Listings
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • More Truth About Temu: Is Temu A Chinese Company?

    The Truth About Temu: Where Is It From?

    0 shares
    Share 0 Tweet 0
  • Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • Top 5 Flavors On Elf Bar BC5000 Review

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Temu’s New Shipping Policy Is A Smashing Hit For Shoppers All Over the Country

    0 shares
    Share 0 Tweet 0
  • 30 Best Temu Alternative Apps To Buy from Online

    2 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0

Latest Articles

Courtesy: Pexels

The Evolution of Gambling: Exploring the Future of Crypto Betting and Technological Advancements

How to Get 1,000 YouTube Subscribers (for Free!)

Why Music Sounds Better Under the Influence of Cannabis?

How Affiliate Marketing Truly Works

A Game of Chance and Destiny: Delve into the Intriguing Universe of Casinos

Courtesy: Unsplash

Why Do You Need Data Protection Software?

Mostbet brand in 2023

Exploring the Growth Potential of Delaware Statutory Trust Properties

How To Practice Self-Care When You’re Struggling With Infertility

An 8-Step Guide to Make a Music Video Like a Pro

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR