vestwell vestwell vestwell
  • About
  • Contact
  • Testimonials
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Monday, July 4, 2022
No Result
View All Result
CALIFORNIA BUSINESS JOURNAL
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
CALIFORNIA BUSINESS JOURNAL
Dogs in Subaru ads

The popular Subaru ads featuring dogs

Business is Going to the Dogs — Literally

The presence of dogs in commercials and digital ads stimulates the production of happiness hormones and produces trust.

by Gigi Marino, Special to California Business Journal
A A
Share on FacebookShare on Twitter

Dogs are appearing with increasing frequency in commercials, advertising everything from avocados to beer to cereal to ketchup to cars … and the list goes on.

Dog photographer Michael Puck says that the mere presence of dogs not only immediately engenders trust but also stimulates the production of the “happiness hormone” (oxytocin) making people feel warm and fuzzy.

That’s the reason that when dogs are used in ads, customers are 56% more inclined to make a purchase.

As a child, Puck suffered a serious burn that put him in an isolation unit where he saw no one but doctors and nurses. Not even his parents could visit him. He was pumped full of pain killers and couldn’t comprehend his predicament. He withdrew, curled into himself, and developed a distrust of people, even after he was old enough to understand what had happened.

He became a loner until his family got a black lab named Cora.

“I instantly bonded with her. We spent hours walking through the woods, along the rivers, and built a relationship that was unmatched to any relationship I had with human beings at that point,” Puck says. “She was the one who re-introduced me to my environment. She was so social and cute, and everyone came running when they saw us out and about. I reconnected with people. I don’t know where I would be if I had stayed on the trajectory I was on — she saved my life.”

Puck is returning the favor to the canine world with his nonprofit, K9Photo, which has the goal of saving 1 million dogs by 2030. Partnering with the best dog photographers around the world, Puck is also launching the Global Dog Art Gallery to curate breathtaking dog wall art collections for relationship-focused businesses.

ADVERTISEMENT
The mere presence of dogs not only immediately engenders trust but also stimulates the production of the “happiness hormone."
Photo credit: Michael Puck

Puck is an HR professional and refers to himself as a people scientist who studies the way people interact with each other. He has researched the science behind human–canine interactions and phototherapy, a practice of using photography to elicit positive emotions. He says that especially in the time of Covid, people have a strong need for connection, and dogs are natural catalysts for bringing people together.

Gorgeous photos from the Global Dog Art Gallery hang in the showroom of Friendship Enterprises, a Ford dealership in Bristol, Tenn. Says President Mitch Walters, “The dog art photography displayed in our dealership is awesome. The fact that we strongly support animals in our region — and a popular Goldendoodle is our mascot that is featured in all of our marketing — makes this display more powerful. Dogs always provide people with comfort and happiness. The photos are so unique. They really make our customers feel at home.”

Puck is working to develop partnerships with more car dealerships, medical offices, and financial buildings to feature dog art. All of the profits earned from this business venture are going to prevent animal suffering and protect their lives.

“Businesses have indeed gone to the dogs,” Puck concludes with a laugh. “But for very compelling reasons — to instantly build connections and foster trusting relationships.”

Copyright © 2022 California Business Journal. All Rights Reserved.

This article was edited and published by Rick Weinberg, California Business Journal’s Founder, Publisher and Editor-in-Chief. Click here for Rick Weinberg’s biography.

For testimonials on the impact of California Business Journal articles, click here.

Contact us if you’d like an article written on your business: Rick@CalBizJournal.com / 949-648-3815

Related Posts

120523-D-BW835-286
10 Misconceptions About Service Dogs Clarified
beautiful golden
3 Tips For Preparing To Travel With An Emotional Support Animal
dogs
5 Ways to Supercharge Your Pet Business's Promotional Strategies
97 Signs Your Dog Has Anxiety (and What to Do About It)
8 Signs Your Dog Has Anxiety (and What to Do About It)
Adorable dog
Dog Treats with a Conscience
dog-jumping
Hemp Oil Uses For Dogs
rabbit
How To Handle Challenges Administering CBD Oil Products For Your Pets
dogs and anxiety
How to Reduce Dog Anxiety Without Any Medication
The Business Benefits of Becoming a Dog-Friendly Office
The Business Benefits of Becoming a Dog-Friendly Office
dogs
The Ultimate Guide to the Best Pet Insurance for 2022
CI-Morning-1-2-1200x870
Travel: Cypress Inn in Carmel By The Sea
anal rosenberg guide dog4
VISIONARY
dogs and anxiety
What You Should Be On The Lookout For If Your Dog Is Prone To Hip Dysplasia
Tags: advertisingArtAutobeerbestBusinessbusinessescarcarsdoctorsdogsfinancialhomehormonesHRmakingmarketingmedicalnaturalrelationshipsSCsciencetrust
ADVERTISEMENT
Gigi Marino, Special to California Business Journal

Gigi Marino, Special to California Business Journal

Gigi Marino is a senior publicist at Otter PR in Orlando, Fla. She has 25 years of experience of working in higher communications and is a poet and essayist.

Related Posts

beautiful golden
3 Tips For Preparing To Travel With An Emotional Support Animal
Adorable dog
Dog Treats with a Conscience
dogs
The Ultimate Guide to the Best Pet Insurance for 2022
dogs and anxiety
How to Reduce Dog Anxiety Without Any Medication
dogs
5 Ways to Supercharge Your Pet Business's Promotional Strategies
The Business Benefits of Becoming a Dog-Friendly Office
The Business Benefits of Becoming a Dog-Friendly Office
dogs and anxiety
What You Should Be On The Lookout For If Your Dog Is Prone To Hip Dysplasia
120523-D-BW835-286
10 Misconceptions About Service Dogs Clarified
97 Signs Your Dog Has Anxiety (and What to Do About It)
8 Signs Your Dog Has Anxiety (and What to Do About It)
dog-jumping
Hemp Oil Uses For Dogs
rabbit
How To Handle Challenges Administering CBD Oil Products For Your Pets
CI-Morning-1-2-1200x870
Travel: Cypress Inn in Carmel By The Sea
anal rosenberg guide dog4
VISIONARY
advertisement
Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Marketing
  • Medical
  • News
  • Newsletter
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    1 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • New Study: California’s 10 Universities That Produce the Most CEOs

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0
  • Best Crypto Faucets You Can Try In 2021 and 2022

    0 shares
    Share 0 Tweet 0
  • The Only Way

    0 shares
    Share 0 Tweet 0
  • Is Virtual Financial the Future of Financial Services?

    0 shares
    Share 0 Tweet 0

Latest Articles

Growing Cannabis in a Garden Shed

The Growth of Outdoor Grow Sheds for Cannabis

Law Library

What are the Pros and Cons of Being a Freelance Lawyer?

the many uses of silicone

When you think of silicone, what comes to mind?

Glass bong. Image by Weedmaps

Medicinal Marijuana Files: How to make a homemade bong using a glass and plastic bottle

Is It Worthwhile to Learn MongoDB?

Is It Worthwhile to Learn MongoDB?

How To Invest in Uranium Using Stocks and ETFs

How To Invest in Uranium Using Stocks and ETFs

The real estate market in Las Vegas and surrounding cities like Summerlin is scolding hot

News Report: Las Vegas Real Estate Has Appreciated by 235. 99% Over The Last Year

self-storage unit

How Does Self Storage Work?

revenue growth

Tips to Help Your Business Revenue Grow

construction-accident

3 Ways to Improve Safety Precautions on Your Construction Site

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR