In today's business world, you're either online or you don't exist. One of the most essential elements for websites: user experience or UX.
Google Store, London
User Experience is what will make your prospect or customer feel at ease with your website. It will make him flow through all the different pages and secure more sales than if you didn’t have a good UX. It considers who your end-user is and how you can make things better and easier for them.
According to top user experience design companies, the layout, colors, speed of loading, and the number of steps and information required for the user to complete an action are all important aspects of UX design. Just as you will organize, layout, and present a physical store to a client, a website is an online space where you will interact with your end-user, and the way it is presented can make or break a deal.
Now that you understand UX design and its importance, let’s look at some of the best websites of 2021.
QuickBooks is one of the best-selling financial software for small businesses. One of its main features is its dashboard. It allows owners a visual and overall look of how their business is going. It additionally can be used on any device, making it super user-friendly as we all know we aren’t always on our laptops or desktops, but sometimes we are on the move and prefer to do things from a phone or tablet.
It also has multiple built-in features to help business owners manage their finances, time, and resources more effectively. All from an easy to access, visually pleasing, and easy-to-use platform. This ease it provides is the main reason why Quickbooks is one of the best UX websites. Especially considering that finances feel messy and complicated for the general public, but with Quickbooks, it is turned into something accessible and transparent.
Tenable offers enterprise-level solutions for managing and improving data risk and security. The software compiles detailed technical data and presents your data’s risk information by using intuitive dashboards.
As with Quickbooks, its main advantage is it’s easy to access and understand the dashboard. It provides the user with unified visibility of the risks presented, an overview of the continuously analyzed data, and predictions on vulnerability. Additionally, it does all of this at a fast speed.
It also manages to simplify complex data and features so that all of its end-users can understand what’s going on without being an expert.
And finally, despite offering over 137,000 plugins, Tenable maintains a user-friendly interface, making it a great example of a website with a focus on UX.
Mailchimp not only does it have an outstanding UX design, but its success as a company has made Forbes call it “an unlikely tech unicorn,”. The New York Times also described it as “the un-Silicon Valley way to make it as a start-up.”
Mailchimp started as a mail marketing service, but it now markets itself as an all-in-one marketing platform, mainly focused on small businesses.
One of the main reasons this company has been such a success is because it repeatedly proves to put client needs front and center, even when it requires some pivoting from the ideal plans of the company.
As a SaaS (Software as a service) company, it has achieved a simple design and easy-to-use features, making it so that even first-time users can quickly launch their first marketing campaigns without a fuss.
Overall, Mailchimp is a top choice for simplifying marketing workflow, mainly thanks to its attention to UX.
PayPal is an online payment system that makes sending and receiving money a secure and fast process. It didn’t used to be an example of UX in a website as it was confusing and had a cluttered view, but it has made several adjustments that have proved helpful in the last few years.
It now has a more streamlined interface that makes it easier for users to find the different features and functions, such as generating reports or copying invoices. Additionally, its good UX design comes in desktop/laptop versions and a mobile app.
Nest makes sure that its website provides a great user experience and all of its products. It gives its user the possibility of interacting with their smart homes on a whole new level. Nest focuses on eliminating unnecessary design features and concentrates entirely on their function and how to make them more accessible and valuable for the user.
It proved to be doing things so well that the giant Google bought them not long ago.
Rover is a network that helps connect pet owners with pet sitters and walkers. Besides solving a need in today’s world, it has a very easy-to-follow interface that allows even first-time visitors to get on and find what they need quickly.
An aspect of UX design that they do pretty well is the easy accessibility to their services. On other websites, you need to provide a lot of personal data to use it, but on Rover, all you need to do is answer a few simple questions, and then you are ready to start using their services.
Dropbox is mainly online storage for files and other media that allows you to sync between your devices, but it has many other features that makes it a needed tool for students and workers.
It has one of the best UX-designed websites, all due to its simple interface and the fact that it is a team working tool. By understanding this, they have made the necessary changes to create an easy-to-use, flexible and valuable tool that anyone can use on any device.
Apple has a talent for recognizing what good design is. They understand that innovation doesn’t have to cost you your beauty and simplicity. Their website is consistent with the new Apple devices and technology – simple and minimalistic yet elegant.
Apple knows that people want to learn more about what makes these products stand out compared to the competition. Instead of bombarding visitors with technical details, Apple carefully illustrates the core value
proposition of its products. It’s not about technology; it’s about the lifestyle.
Apple includes visually appealing design features, such as parallax scrolling and high-quality images. Combining an excellent user interface with compelling content is essential in building the best websites.
Google Store has a minimalist design, making it easier for users to find the options they want. They have one of the best UX-designed websites due to the speed of the site.
This lets the users know that their time is being respected and that once they are on the website, they’ll be able to do what they have come to do in a few seconds. This is also hugely important in UX because every second that a user waits for the screen to load increases the chance of the user leaving the site.
And last but not least, Google is also pretty good at simplifying the checkout process, eliminating unnecessary questions, and prompting the user to repeat business with them.
Duolingo is one of the best websites for learning a new language making it fun and easy. They achieve this by having a minimalist design, responsive layouts, fun colors, and customized learning experiences. All of this is topped by the fact that it has one of the best introductions to new users by only asking three short questions before starting the learning adventure.
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