Small businesses need a great website from the minute they open their doors to the world. There are several ways to go, but Magento could be the best choice. It’s robust, stable, and mobile-friendly. Magento has built hundreds of thousands of websites, and it has become the number one choice for eCommerce.
An experienced developer can get a Magento eCommerce site up and running in less than an hour. The open-source software is flexible, allowing small businesses to create the perfect website for their needs. In addition, Magento utilizes a mobile-friendly webstore with secure payment processing from trusted providers like PayPal, Apple Pay, Google Checkout, and multi-address shipping.
Magento is Open Source Software
Open-source software means it’s free, and the user can modify it. This flexibility can give you complete control over how your webstore looks and functions. One of the best features of Magento is the shopping cart, which is easily expandable and modified. Also, you can change it as your online business continues to grow.
For free software, Magento can build a very professional eCommerce site. Even Fortune 500 global corporations like Nike and Samsung have used Magento. In addition, hundreds of thousands of online merchants use it because it’s robust, flexible, and works.
Also, the development team from Digital Authority Partners adds that Magento has various extensions that the user can quickly and easily install to enhance the basic functionality. Some extensions are readily available, and others can be custom-made just for you. So, when you build your eCommerce site on the Magento platform, the possibilities are nearly infinite.
Magento is a highly-rated e-commerce platform that gets rave reviews from its users. It’s easy to see why more than one-quarter of the world’s online shops utilize this software on its open-source platform. Its fully customizable, with a wide range of valuable features.
Open source technology is accessible, and adding extensions is affordable. This availability makes it ideal for a small business that needs a reliable and simple eCommerce solution. In addition, you can get your store up fast, saving you time and money.
But, while Magento is easy to use after the initial setup, setting it up can be too much for an amateur webmaster can handle. So it’s very likely you’ll need to hire a Magento developer to get it up and to run. You’ll also need a professional to customize it and build or install any necessary extensions.
Extensions for Added Functionality
While Magento provides a robust framework for buying an eCommerce site, it is minimal. Developers are not merchants, and as a result, they didn’t consider certain types of functionality.
Luckily, extensions are available to enhance the convenience and functionality of the platform. Some extensions are free, and some will cost you. A developer can also make a custom Magento extension.
Enhanced Product Reviews
As a merchant, you know how critical product reviews are. Not only do they inform your shoppers, but they also provide valuable feedback to you. However, there are times that you may need to moderate your reviews, such as if a customer uses foul language. Or if a competitor uses your thoughts for advertising their website.
You want customers to leave honest reviews, but there are times you may need to step in and moderate them. Also, an extension that expresses gratitude to your customers for the purchase and sends a discount to encourage them to leave a comment is invaluable.
Archiving and Deleting Orders
The Magento platform basic order system doesn’t have a way to archive completed orders or delete incomplete ones. It doesn’t take long for orders to get confusing and disorganized. An extension that allows you to delete and archive orders are indispensable.
Sales and Promotions
The default version of Magento does not have a way to create sales and special promotions. As a merchant, you know that a great deal brings many enthusiastic customers. You’ll need to install an extension that allows you to set discounts, both as a percentage or a set dollar amount. It’s crazy that the default version of Magento left this option out.
The basic version of Magento also does not allow for a FAQ page, which is another thing that makes you wonder what the original developers were thinking.
Fortunately, you can get extensions that will enable you to create a searchable FAQ section. In addition, you can install a Magento chatbot extension; chatbots can interact with your customers in real-time.
Your customers have questions, and installing a Magento extension to answer them is essential. It not only provides the answers your customers need, but it also frees up your time.
The Magento Forum and Professional Support
While this is open-source software, it does provide support through its community of enthusiastic users. The Magento community can answer just about any question you have. The forum is also searchable, allowing you to pull up years of threads chock-full of valuable information.
If the answer is technically above your pay grade, a Magento developer can likely help in a minimal amount of time. Whether you’re maintaining your eCommerce site yourself or are partnered with a developer, supporting it is easy. However, that’s only true if you know what you’re doing. Most merchants hire a developer to get it up and to run and fix any bugs.
Magento is a perfect platform for a small eCommerce business that expects to grow. It’s reliable, affordable, and infinitely customizable. So as your online business grows, Magento can grow with it.
Magento can work in multiple languages and currencies, making it extremely popular worldwide. Best of all, its responsive design makes it perfect for shoppers using mobile devices. It’s also integrated with popular payment systems like PayPal, Apple Pay, and Google Checkout.
You can download detailed Google Analytics sales reports from the administration area for your Magento -based website. This data is invaluable for seeing which products and keywords are most popular and abandoned in the shopping cart. You can also download reports on the average sale, volume, and more.