The reasons for the popularity of further mentioned elements on sites are different. As a result of regular user surfing activity, several of these have become common practice. Heatmaps and split testing provided the evidence for this.
As web designers have begun to pay attention to consumer behavior studies, other methods have grown more common. It was more likely to be integrated in site design if a specific content was deemed to be more compelling (for example, phrases used in a CTA).
Finally, some recommendations are based on artistic sense as well as plain accessibility facts. After all, it doesn’t take a lot of study to figure out that green writing on a red backdrop is a bad combination.
In your website design and development, you don’t have to follow all of these criteria. But understanding why they’re essential, on the other hand, can help you make the best decisions for your company’s needs.
1. The logo’s location
In the upper left corner of the great majority of websites, there is a clickable logo. This norm is followed even by the most frequented sites on the planet. The explanation for this is quite straightforward. People read from left to right in the Western world, where Indo-European languages are spoken. It has an impact on their online activity as well. They are usually drawn to the upper left corner of the page. Graphic designers utilize people’s habits to display what they believe is the most significant information when placing a logo in this region.
Users’ ability to browse the site is greatly influenced by the navigation menu. The majority of experts believe that it is better to utilize well-known styles that consumers are already familiar with since they have a low learning curve.
On any website, the prevailing assumption is that the font should be legible, thus using a typeface that contrasts well with the backdrop is normal practice. Web safe fonts are the finest fonts to use on websites.
4. Call-to-Action buttons
Developers and designers pay close attention to call-to-action buttons. CTAs should, in general, be prominent, feature brief language and imperative verbs, generate a feeling of urgency, and appeal to users using first or second person pronouns.
Furthermore, because CTA components are so important, many designers like to use them repeatedly across the page.
According to heatmaps, most people explore webpages in one of three patterns, the most frequent of which is the F-pattern. Product pages with photos in the upper left corner and text in a bulleted list to the right of them are common examples of this technique.
6. White space
In web design, most guides recommend using negative or white space. This helps you to generate the appropriate contrast between the backdrop, graphics, and CTA buttons from a design standpoint. These concepts are taken even farther in minimalist web design. Its objective is to eliminate any distractions so that users may have a pleasant experience.
7. Color schemes
While there is very little evidence that psychology can predict user reactions to colors, many sources suggest using specific shades based on people’s preferences.
8. Page loading speed
Think with Google research reports a significant increase in bounce rates when page load times exceed 3 seconds. Since designers and developers strive to avoid bounce at all costs, they are more likely to sacrifice page elements in order to achieve faster loading speeds.
9. Mobile optimization
More than 50% of all internet traffic in 2020 came from mobile devices. This clearly tells us that small mobile screens should be considered when designing web designs.
It is your responsibility to do all possible to ensure that your site visitors have a positive experience. Contacting a professional designer is the best method to acquire a current website layout. The FireArt team will be glad to work with you to create a unique desig: https://fireart.studio/professional-web-development-services/. It will be created with your input, emphasizing the benefits of the offer and the brand’s positioning, and it may be scaled up or down as needed.