Squats, pull-ups, and the myriad of other exercises people engage in during weight training trigger a complex biological process designed to produce muscle gain. But exercise alone isn’t enough. Without protein, the body can’t convert exercise into better strength, health, and overall well-being.
Few people in the world understand the process better than Jason Walsh, Hollywood’s most sought-after trainer. Walsh has coached countless world-class athletes, actors, and others on their fitness journeys, helping them develop and maintain the routines needed to reach their fitness goals.
Along the way, Walsh discovered that using the right protein products was critical to success. He also discovered that finding the right product — one that would encourage growth without adding other challenges — was virtually impossible. So Walsh collaborated with a team of experts to develop the perfect craft protein product: RISE311.
“For years, Jason has been conducting a continuous real-world experiment on the challenges people face with existing protein products,” explains Josh Malin, Co-owner and Head Developer at RISE311. “It involved thousands of interactions with world-class athletes, A-list celebrities, and everyday clients seeking real body transformation. And it results in invaluable insights that led to the development of RISE311.”
As the data flowing from Walsh’s experiment began pointing conclusively to a solution, he joined forces with Malin, an expert in nutrition and supply chain management, and Iain McMichael, a customer experience, wellbeing, and insight strategist, to craft RISE311. Together, the three achieved the impossible: formulating a plant-based craft protein powder with the same levels of amino acids as whey, that’s also easily digestible, environmentally responsible, and doesn’t compromise on taste, texture, or quality.
“Together, we tested solubility, viscosity, digestibility, and flavor profiles,” Malin shares. “Then, working with a team of trusted suppliers who share our commitment to excellence, we painstakingly sourced the best natural ingredients and refined our processes. The result is RISE311 — a plant-based craft protein powder just as complete as the standard animal-based whey protein but distinguished by its remarkable digestibility.”
A new gold standard in plant-based craft protein powders
Walsh wanted those he was training to get the best results from the work they were putting in, which meant providing more than just another protein shake. With RISE311, he made sure they would get all the amino acids needed to build and preserve muscle with a nutritional balance that would drive the best results.
The quality of RISE311 is evident in its inclusion of 3g of leucine per serving, as well as its PDCAAS score, which serves as a gauge to determine the completeness of a protein. Whey proteins almost universally score a 1.0 on the PDCAAS scale, which is the highest possible score. Plant proteins like pea and hemp, however, all score between 0.5 and 0.8 because they are low in certain amino acids.
“We believed using a plant-based craft protein powder shouldn’t require sacrificing performance,” Malin shares. “So we didn’t stop tweaking our formula until each of our RISE311 craft protein powders scored a 1.0 on the PDCAAS. With RISE311, you get the same protein score as whey, but without the additional stress whey can bring to the body, not to mention the environmental benefits of using plant-based proteins.”
A protein solution that passes the taste test
In addition to delivering a solution that maximized performance, Walsh, Malin, and McMichael wanted a plant-based craft protein powder that people would look forward to drinking. They knew firsthand that the majority of the options out there required drinkers to deal with an earthy smell and a clumpy texture. For RISE311, they wanted unmatched nutritional benefits with amazing taste.
“Our protein baristas have created a craft protein powder that gets better with every sip,” Malin says. “RISE311’s Dark Chocolate flavor boasts tasting notes of fudge brownie, sea salt, and smooth cream. And our Madagascar Vanilla flavor has notes of vanilla bean, birthday cake, and panna cotta. It’s also artisanally made in small batches to make sure every bag provides the same smooth, rich experience.”
To add a further distinction, RISE311 uses Reboside M for sweetness instead of sugar or other artificial sweeteners. Rebaudioside M, which is extracted from the stevia plant, is the Rolls-Royce of stevia. It’s ultra-premium and ultra-clean, contributing to great taste without adding calories from sugar. Conversely, most protein powders use Rebaudioside A — also derived from the stevia plant — though many people detect a bitter aftertaste after even a single sip.
Maximizing the impact of your workout requires having an effective protein source that you are excited about including in your routine. RISE311 is that source, providing a complete protein with a delicious taste.
“Whether you need to perform the hectic demands of your workday, take a quick midday walk, or indulge in an evening yoga class, RISE311 is there to support you,” Malin says. “It’s the treat that fuels your body and your soul, ensuring you have the energy to take to life’s big stage while savoring moments of personal well-being. It’s the plant-based craft protein powder that you deserve.”
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