• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Saturday, February 4, 2023
No Result
View All Result
California Business Journal
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
California Business Journal
two colleagues discussing data with new modern computer laptop a

two colleagues discussing data with new modern computer laptop and pro digital tablet with digital business strategy layer effect on wooden desk as concept

What Will Digital Advertising Look Like in 2022 and Beyond?

The advertising world adapts quickly to the latest technology and trends. Let's take a glimpse into the digital advertising possibilities for 2021 and beyond.

by California Business Journal Editorial Staff
A A
Share on FacebookShare on Twitter

Do you work for a digital advertising company or do you own your own business? If so then you’ll know that there’s a lot to think about and that the world is moving away from more traditional advertising and to digital campaigns.

But what will the future of advertising look like in 2021? Will it still be on the rise? What sites will dominate and where best to focus your resources?

These are some of the questions that learning about advertising trends can help.

1. More Digital Advertising Due to the Pandemic

Digital advertising was important in the 2020s anyway but the pandemic has increased its value ten-fold. Everybody is sat inside, working remotely. They are also watching television and films and participating in other forms of entertainment online, your audience just increased by a huge amount.

Shares and stocks in online companies have all increased while traditional based companies are collapsing. There’s never been a better time to start up an online advertising agency.

A Search Engine Boost

Search Engine Optimization or SEO has become a big part of a digital advertising campaign and is more prevalent than ever. As well as straight forward advertising many firms now want to increase the traffic to their websites and blogs. This is so they can sell more of their products and services.

Take Amazon as an example. Learning amazon keyword ranking is the first step to optimizing your page against your competitors. By doing so, you can easily know how you can boost your traffic using relevant keywords.

ADVERTISEMENT

One of the ways they do this is through the insertion of paid backlinks on other websites and on newspaper and magazine websites. Major SEO agencies have the leverage and contacts to get a link to your site included on big-name websites.

Sat at home alone or with their families, people are now reading more content than ever before. They are also making more Google searches then they have done in the past.

2. Possible Depression

Unfortunately, one thing we are all likely to be contending with, in 2021, is a possible global depression unseen since the 18th Century and much bigger than the Great Depression that began in 1929.

This means that many big companies will have less money to spend. As a digital advertising pro, it’s your job to encourage people to prioritize your agency over things they might want to spend their money on.

Since we are all working remotely anyway, many companies are shedding their big offices in New York, L.A, and London in favor of going digital. You could pitch your digital advertising brand as a necessary expense as part of their move away from a physical office and physical work.

High End vs. Low End

While ordinary and middle-class people will have to tighten their belts, rich people and people who have cashed in on the digital revolution will have bigger budgets to spend on digital advertising.

The market seems as if it’s going to split in half. There will be clients with a lot of money who are able to spend vast sums that you could target but there will also be opportunities for low budget campaigns.

With the market split into two camps, you will have to decide which avenue to go down and how to market yourself correctly as either low budget or high budget. For example, a small business might just want a few ads on Facebook, Instagram or Twitter that you could set up for them for a small fee.

High-end clients will also probably want to advertise on video platforms like Hulu and Amazon Prime so make sure that your customers understand that advertising on Hulu is an option for them.

Make sure you sort your taxes out though for digital advertising.

3. Instagram Is on the Rise

A lot has been written about the importance of digital advertising on Facebook but Instagram seems to be the rising star of 2021.

Unlike Twitter which has become a toxic place for many where it’s easy to become embroiled in cancel culture and toxic debates, Instagram is a more popular and happier platform.

It is becoming more transparent and Instagram influencers are having less of a pull than they once did but there’s plenty of scope for more authentic campaigns.

As well as the traditional adverts that appear when people are scrolling through stories and looking at posts, you could also encourage the businesses you do work for to set up their own accounts.

People increasingly like to see the real people behind the campaigns not just the corporate face of the business. So it could be important for your employees to have their own personal accounts where they post about life behind-the-scenes at the company.

As people move away from Twitter and Facebook, businesses might find that their advertising campaigns naturally become collaborative. This means that when a business or service uses a service of another business to help them they shout about it on their own platform.

One example is companies that use particular payroll software or accounting software. If it’s working for them then putting it on their Instagram account could work well. You might get traction and likes from them and in return, they might big you up on Instagram as well.

Digital Advertising: Big Business in 2022

Digital advertising is likely to be huge in 2021. With the lockdown showing no signs of abating and all the signs showing that a depression on a scale not seen since the eighteenth century is on its way, people will be looking to digital for everything.

 

Tags: accountingaccounting softwareadvertisingAmazonbestbrandBusinessbusinessesCaliforniacompanycultureDigital AdvertisingemployeesfocushomemakingNew Yorkonlinepayrollsearch engine optimizationSEOsmall businessstoriestargettaxestechnologyTraffictwittervaluevideoWhat Will Digital Advertising Look Like in 2021 and Beyond?working remotely
ADVERTISEMENT
California Business Journal Editorial Staff

California Business Journal Editorial Staff

Related Posts

6 - Billboards Are So Effective for Advertising in Los Angeles
Why Billboards Are So Effective for Advertising in Los Angeles
6 Secrets to Create Effective and Attractive Ads in 2021
6 Secrets to Create Effective and Attractive Ads in 2021
advertisement
ADVERTISEMENT

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

Contact Rick@CalBizJournal.com

CBJ Rates and Demographics

Job Postings

CEO Wanted


Requirements: BS/BA + 2yrs of Business Managing Experience

Mail Resume: Grand Life, Inc. 14647 Northam St. La Mirada, CA 90638.

$114,754/year

ADVERTISEMENT
1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • California Hotel Listings
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Top 25 Wealth Management Companies in California
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • Top 5 Flavors On Elf Bar BC5000 Review

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0
  • Temu’s New Shipping Policy Is A Smashing Hit For Shoppers All Over the Country

    0 shares
    Share 0 Tweet 0
  • 6 Types of Business Records and Receipts Every Small Business Should Keep

    0 shares
    Share 0 Tweet 0

Latest Articles

Super Bowl

5 Best Sports Betting Apps For The Super Bowl

Free Spins: If You Love Online Slots, Check Out These Casinos

Free Spins: If You Love Online Slots, Check Out These Casinos

How to Optimize the Learning Process and Allocate More Time for Yourself

How to Optimize the Learning Process and Allocate More Time for Yourself

Should You Junk or Sell Your Unusable Car? 8 Considerations

Should You Junk or Sell Your Unusable Car? 8 Considerations

Q&A with Jennifer Woods, Vice President and Associate General Counsel of FrontDoor on Why Companies Should Release Sustainability Reports.

Q&A with Jennifer Woods, Vice President and Associate General Counsel of Frontdoor on Why Companies Should Release Sustainability Reports.

Best Practices for Establishing Secure Password Protocols

Best Practices for Establishing Secure Password Protocols

How to Up Your Marketing Game with Real Estate 3D Rendering

How to Up Your Marketing Game with Real Estate 3D Rendering

Tips For Designing A Vinyl Banner For Your Business

Tips For Designing A Vinyl Banner For Your Business

15 Useful Animation Makers for Novice Entrepreneurs (2023)

15 Useful Animation Makers for Novice Entrepreneurs For 2023

What is FinTech?

What is FinTech?

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR