What is that one thing that you could do differently if you had a chance to start your business once again? The business world is an interesting space. Some succeed at the first shot, while others struggle for years to break even.
Gambling and real estate are some of the biggest sectors in the world. However, the former seems to be moving on an upward trend while the former seems to be somehow stuck. We hooked up with Klara Czerwinska, who shared some of the lessons that real estate can learn from the casino business. Let us analyze the main lessons:
Online is the future
The casino space is one of the sectors that has embraced what the internet space has to offer. The Covid-19 pandemic has forced many brick and mortar casinos to launch online platforms and bridge the gap. However, online casinos were a trend even before the pandemic struck. We can see thousands of online casinos such as 22bet are already serving the Polish market. Such sites also have social media platforms that make it easy to interact with their customers. Online casinos are taking advantage of AR and VR technologies to give their users a better gaming experience.
The real estate market can also learn a lot from the online casino market. Many potential investors shun away from investing in faraway land pieces as they do not have the physical feel. However, real estate can now use AR and VR to give potential investors a virtual tour of the land they want to invest in. Real estate will also benefit a lot from blockchain technology, which will reduce fraud as it is easy to track down the owner of a certain piece of land. Investors can also get digital certificates that are tradable in various markets and thus increase this asset’s liquidity.
Make it easy to access information
You must learn that potential customers will always scrutinize you if you ever dream of starting a gaming company. It thus means that such people will be interested to learn about your software provider. Potential customers are always looking for a place where they can play online games for real money but still want an assurance that they will get their winnings and the company does not have unfair policies. You must thus provide information about your partners for the public to scrutinize. The casino industry thus provides all the relevant information for all to see.
The real estate market is one of the hardest to crack. Some gatekeepers always make it hard for new entrants to join. Such people will always hoard crucial information and make it hard for people to be educated. However, it is time for the different players to release crucial information and make it easy for people to make investment decisions. For instance, potential investors must know whether the piece of property on sale has any ongoing case. Blockchain technology is already making it easy to track if parcels of land have defective titles. We expect various players to continue providing all necessary information to real estate investors.
Customer care is key
One piece of advice that you will always get when you want to start your own online casino is that you must be ready to deal with various queries. Online casinos interact with people from all walks of life, and that is why customer service is crucial. Most of them have bots that can answer the basic questions. You are also likely to find guides and Frequently Asked Questions areas where web users can help themselves. There is also live support that tends to customers for 24 hours a day.
Real estate is probably one of the biggest investments that people will make in this life. Thus, real estate owners must ensure that they walk the investors through a journey and help them make informed decisions. It is time that real estate sites embrace various digital channels such as emails, chatbots, and social messaging platforms to engage their potential customers. Introducing chatbots is one of the best approaches to welcome potential investors to a real estate website. Such sites should also ensure that they have live support that tends to queries on a timely basis.
Above are some of the lessons that the real estate sector can learn from igaming and online casinos. The real estate sector must be ready to embrace changes and come up with winning strategies that will help the sector flourish.