ADVERTISEMENT
  • About
  • Contact
  • Testimonials
  • Demographics & Advertising Rates
Sunday, April 18, 2021
Search
    Generic filters
    California Business Journal
    65 °f
    Los Angeles
    72 ° Mon
    65 ° Tue
    61 ° Wed
    60 ° Thu
    62 ° Fri
    63 ° Sat
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      bitcoin of america

      The power of Bitcoin of America intensifies

      venture-capital-investment

      Silicon Valley and Tel Aviv Firm NextLeap Ventures Rising To The Next Level

      Bitcoin

      Big Changes May Be Coming For Cryptocurrency

      bitcoin2

      What the average person needs to know about Bitcoin

    • People
    • Featured
      yacht fishing sunset1.1

      J. Douglas Hines has shaken up the food industry with a plant-based seafood alternative product

      stock-market-3

      How the Inflow of Retail Traders is Changing Stock Market Dynamics

      Dr. Chris Harts4

      Oventus Medical Is Revolutionizing the Treatment of Sleep Apnea

      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      bitcoin of america

      The power of Bitcoin of America intensifies

    • Technology
      Higher Education Adapts to Covid Using IT

      How Higher Education Has Adapted to Covid-19 Using IT Tools

      NEC X Figure 3_Shige Ihara

      Fast Tracking Technologies … To The World

      Welcome to the construction industry’s automated augment

      Tech Future Healthcare1

      Technology and the Future of Health Care

    • Law
      Doctor getting second opinion on patients x-ray

      Improper Medical Treatment: What To Do Next?

      Mediation-For-Couples (1)

      What is Mediation and How It Can Help?

      Legal obligations of businesses: What happens when these duties are breached?

      Nicole Kuklok-Waldman Headshot

      Commentary: How to Bounce Back from a Canceled Career 

    • News
      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      Negative Google reviews1

      How to Handle Negative Google Reviews

      SleepScore Labs

      The Final Score

      Passports on a map of the world

      If Your Employees with U.S. Passports are Traveling in 2021, Start Planning Now

    • Human Interest
      • Food
      • Art & Culture
    • Education
      Emergency Flood Control Options For Coastal Businesses

      Emergency Flood Control Options For Coastal Businesses

      ecommerce fulfillment warehouse

      4 Things to Avoid When Running A Fulfillment Business in California

      real estate agent and buyers

      7 Tips for Recruiting Experienced Real Estate Agents

      motorcyclist

      How to Reduce the Risks of Getting Hurt When Riding a Motorcycle

    • Health & Fitness
      Woman climber on a Klettersteig (Via Ferrata)

      6 Unique Ways to Stay Fit Outdoors This Summer

      WOMAN WORKING OUT

      Taking the Gym Home: Hot Selling Items During the Pandemic

      silhouette-of-man-and-woman-running

      3 Reasons to Start Working Out … This Month

      The Surprising Link between Gut Health and Mental Health

    California Business Journal
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      bitcoin of america

      The power of Bitcoin of America intensifies

      venture-capital-investment

      Silicon Valley and Tel Aviv Firm NextLeap Ventures Rising To The Next Level

      Bitcoin

      Big Changes May Be Coming For Cryptocurrency

      bitcoin2

      What the average person needs to know about Bitcoin

    • People
    • Featured
      yacht fishing sunset1.1

      J. Douglas Hines has shaken up the food industry with a plant-based seafood alternative product

      stock-market-3

      How the Inflow of Retail Traders is Changing Stock Market Dynamics

      Dr. Chris Harts4

      Oventus Medical Is Revolutionizing the Treatment of Sleep Apnea

      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      bitcoin of america

      The power of Bitcoin of America intensifies

    • Technology
      Higher Education Adapts to Covid Using IT

      How Higher Education Has Adapted to Covid-19 Using IT Tools

      NEC X Figure 3_Shige Ihara

      Fast Tracking Technologies … To The World

      Welcome to the construction industry’s automated augment

      Tech Future Healthcare1

      Technology and the Future of Health Care

    • Law
      Doctor getting second opinion on patients x-ray

      Improper Medical Treatment: What To Do Next?

      Mediation-For-Couples (1)

      What is Mediation and How It Can Help?

      Legal obligations of businesses: What happens when these duties are breached?

      Nicole Kuklok-Waldman Headshot

      Commentary: How to Bounce Back from a Canceled Career 

    • News
      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      Negative Google reviews1

      How to Handle Negative Google Reviews

      SleepScore Labs

      The Final Score

      Passports on a map of the world

      If Your Employees with U.S. Passports are Traveling in 2021, Start Planning Now

    • Human Interest
      • Food
      • Art & Culture
    • Education
      Emergency Flood Control Options For Coastal Businesses

      Emergency Flood Control Options For Coastal Businesses

      ecommerce fulfillment warehouse

      4 Things to Avoid When Running A Fulfillment Business in California

      real estate agent and buyers

      7 Tips for Recruiting Experienced Real Estate Agents

      motorcyclist

      How to Reduce the Risks of Getting Hurt When Riding a Motorcycle

    • Health & Fitness
      Woman climber on a Klettersteig (Via Ferrata)

      6 Unique Ways to Stay Fit Outdoors This Summer

      WOMAN WORKING OUT

      Taking the Gym Home: Hot Selling Items During the Pandemic

      silhouette-of-man-and-woman-running

      3 Reasons to Start Working Out … This Month

      The Surprising Link between Gut Health and Mental Health

    Search
      Generic filters
      California Business Journal

      The Women of AseptiScope

      The company’s gender balance sends a message both in and outside its walls: “It says that our company is looking for the best talent in the workforce.”

      by Judd Spicer, Senior Writer, California Business Journal
      A A
      Share on FacebookShare on Twitter

       

      AseptiScope isn’t just changing the medical device industry with its new stethoscope technology. Behind the product launch of its DiskCover Dispenser System™, the company is also changing the heartbeat of corporate gender culture.

      Founded in 2016, AseptiScope’s leadership includes a distinct female presence through all levels of management. Across its full staff, more than half of the company’s roster is female.

      “It’s definitely different from my experience,” says Kelly Powers, Founder and COO of AseptiScope.  “Particularly from my early years as a professional, where most of the companies I worked at – in the oil and gas industries – were predominantly male.  These companies were terrific to work with, but there was truly a need for more diversity; particularly a need to see more women in leadership roles.”

      With two decades in corporate culture, Powers, who developed a Women’s Initiative Network with one previous employer, says the company’s gender balance sends a message both in, and outside AseptiScope’s walls.

      “It says that our company is looking for the best talent in the workforce,” adds the COO. “At AseptiScope, what we all recognize is that blending gender in leadership roles is providing more diversity in perspective and planning.  And we celebrate that.”

      Purviews of both past and prologue are shared across the company’s leadership ranks. Across a corporate career dating back to the mid-90s’, AseptiScope’s CFO, Kathleen Winer, has seen gender equality find slow, but steady modernity.

      “I can still remember back to the days when women were principally unwelcome in executive positions of any kind,” she says.  “And then we went through the era of ‘malicious compliance,’ where they said they wanted women in these positions, but did everything they could think of to keep us from getting there.”

      Innovative and forward-thinking companies such as AseptiScope (aseptiscope.com) are leading examples of needed change. “More recently, we’ve seen more women in HR or finance roles, but still, you never saw women in positions of authority in, say, the areas of engineering or operations,” Winer says.  “But that’s now starting to change, and, from my perspective, it’s very satisfying to see this. It’s vastly different today than when I came up, and I feel like the momentum will keep this shifting in the right way.”

      AseptiScope’s female leaders aren’t simply eager to champion the actuality of corporate gender balance – they’re fast to evidence the vast importance of why diversity is crucial to success.

      “There’s no question that men and women think differently, see the world differently,” Powers says.  “Enhancing diversity is a great way to expand the way a company thinks, and to offer more possibilities than an organization would have with a more dated approach.”

      Gender equality in a company is recognized by employees across the ranks.

      “When you’re in a work environment which is top-heavy with male executives, that echoes down to the lower ranks, to where everybody in the company starts to view the women differently,” Winer says. “But by demonstrating that you have a diverse, dynamic, respectful and interactive team – that takes gender standard out of the equation, for everybody, from the top on down.”

      In the recent past, uniform (i.e., male-dominated) teams atop the corporate totem commonly led to muffled voices across the work chain.

      “For any team – the more diversity you have, the more solutions and approaches you have to problem-solving. And one of the things I really like, is that the amount of diversity we have really encourages everybody to speak up more; looking back at the early stages of my own career, everybody was pegged in roles, which forced people to stay in their own perspective.  Our approach allows people to be more honest and forthcoming with their opinions.  A lot of this is making sure people feel comfortable having their voice heard, and that’s not easy to do if people are intimidated by the work environment.” — AseptiScope CFO Kathleen Winer

      In the centric world of medical devices, such gender balance moves from the board room to the examination room.

      “There’s no question that women bring something different than men to the medical device industry,” Powers says.  “The qualitative nature of information is, of course, gender neutral and important in the strategic process.  But half of our total audience and users for the stethoscopes are female; and men can only imagine how a medical visit goes for a woman.”

      ADVERTISEMENT

      In the late summer of 2020, AseptiScope’s debut of its flagship DiskCover Dispenser System aims to revolutionize what is recognized as the most utilized medical tool in the world.  Used over 5.5 billion times a year in the U.S. alone, the age-old stethoscope has long been ready for a sanitized make over; the wall-mounted DiskCover Dispenser System affixes a touch-free, aseptic disk to the tool for each new usage, doing so without any loss or hinder in acoustics.

      “As a trained E.M.T., I love that we are bringing rapid, state-of-the-art technology to reduce risk of infection in the midst of a true pandemic,” says Soukaina Mohareb, Head of Customer Experience for AseptiScope.  “This is my first medical device launch and it’s amazing to see how care givers react to a true solution that takes only a second to implement as they care for patients.”

      AseptiScope’s female influence is translating directly to akin communication with clients.

      “Half of our end-users are female nurses and doctors, and, looking further, half of their patients are women,” Powers says.  “And we work with a lot of nurses and nurse’s focus groups; and as many of these nurses are women, they see our company’s gender diversity, they’ve commented to us on it, they appreciate it and they recognize our female leadership roles.”

      Adds Winer: “With this diversity, it really opens the door for us to invite women who are epidemiologists or women who are experts in this industry or women who are working as administrators in hospitals – it presents them a variety, allowing them to interact with us in a different way.”

      Speaking with a learned candor, Powers says that AseptiScope’s gender balance provides comfortability to patients as well.

      “We, as women, know intimately how the process goes; there are some medical appointments, which only women would know and understand. We can understand, sympathize and empathize with their concerns, knowing how doctors and nurses interact with patients in female-specific appointments.  With our new product, there is a lot of interaction with women-specific end-users.”

      Photo of The Women of AseptiScope: Front Row – Amber Mortazavi, Susanne Coulter, Kathleen Winer, Kelly Powers, Lauren Lehman, Kirsten Dorsey, Cynthia Caldwell; Back Row – Debra McMullen, Summer Peck, Soukaina Mohareb.

      Copyright © 2020 California Business Journal. All Rights Reserved.

      This article was edited and published by Rick Weinberg, California Business Journal’s Founder and Editor-in-Chief. Click here for Rick Weinberg’s biography.

      TO READ THE MAGAZINE VERSION OF THIS ARTICLE, click here.

       

       

       

      Tags: ArtAseptiScopeCaliforniacomplianceCorporate Cultureculturecustomer experiencedevicesdoctorsemployeesexecutivefinancefocusgender balancehonestHRinformationLeadershipmedicaloilstethoscopestechnology
      ADVERTISEMENT
      Judd Spicer, Senior Writer, California Business Journal

      Judd Spicer, Senior Writer, California Business Journal

      Judd Spicer is a Business Feature writer, Host of the Spicer Speaking Podcast and Co-Host at The Press Box Radio Show for ESPN. He is a graduate of the University of Minnesota.

      WHAT TO READ NEXT

      Emergency Flood Control Options For Coastal Businesses
      Education

      Emergency Flood Control Options For Coastal Businesses

      April 16, 2021
      yacht fishing sunset1.1
      Featured

      J. Douglas Hines has shaken up the food industry with a plant-based seafood alternative product

      April 16, 2021
      ecommerce fulfillment warehouse
      Education

      4 Things to Avoid When Running A Fulfillment Business in California

      April 16, 2021
      real estate agent and buyers
      Education

      7 Tips for Recruiting Experienced Real Estate Agents

      April 16, 2021
      motorcyclist
      Education

      How to Reduce the Risks of Getting Hurt When Riding a Motorcycle

      April 15, 2021
      The Importance of a Solid Brand Name
      Education

      The Importance of a Solid Brand Name

      April 15, 2021
      Next Post

      New Treatment Technology for Sleep Apnea Announced by San Clemente, Calif.-Based Somnera

      Follow Us

      ADVERTISEMENT

      Categories

      • Art & Culture
      • Business
      • Editor's Choice
      • Education
      • Featured
      • Finance
      • Food & Dining
      • Health & Fitness
      • Human Interest
      • Insurance
      • Law
      • Marketing
      • Medical
      • News
      • People
      • Popular
      • Real Estate
      • Social Media
      • Technology
      • Uncategorized

      CBJ Partner Firebrand Media

      Laguna Beach Independent Newspaper

      Laguna Beach Magazine

      Laguna Beach City Guide

      On The Menu Laguna Beach

      Newport Beach Independent Newspaper

      Newport Beach Magazine

      Newport Beach Country Club Magazine

      Coastal Real Estate Guide (NB,LB, CDM)

      Montage Magazine

      Monarch Beach Resort Magazine

      Pacific Coast Magazine (SoCal)

      Omni Escapes Hotel Magazine

      Sea Island Life Magazine

      Salamander Hotel & Resorts Magazine

      Bespoke Concierge New York

      Evans Hotels

      View our entire portfolio here

      ADVERTISEMENT
      1REALTOUR-SAN DIEGO-WEB DESIGN
      ADVERTISEMENT
      Facebook Twitter LinkedIn LinkedIn Instagram
      C B J   LOGO  SVG-01
      • About
      • Contact
      • Testimonials
      • Demographics & Advertising Rates

      Newsletter

      Most Viewed

      • Judge gavel, scales of justice and law books in court

        Lawsuit Basics: How Much Does It Cost to Sue Someone?

        0 shares
        Share 0 Tweet 0
      • THE ONLY WAY

        0 shares
        Share 0 Tweet 0
      • REPORT: TECH GIANT CISCO ABOUT TO LAY OFF 14,000

        0 shares
        Share 0 Tweet 0

      Latest Articles

      Emergency Flood Control Options For Coastal Businesses

      Emergency Flood Control Options For Coastal Businesses

      April 16, 2021
      yacht fishing sunset1.1

      J. Douglas Hines has shaken up the food industry with a plant-based seafood alternative product

      April 16, 2021
      ecommerce fulfillment warehouse

      4 Things to Avoid When Running A Fulfillment Business in California

      April 16, 2021

      California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
      ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
      Site Design by 1REALTOUR

      Search
        Generic filters
        • Front Page
        • Business
          • Insurance
          • Real Estate
        • Finance
        • People
        • Featured
        • Technology
        • Law
        • News
        • Human Interest
          • Food
          • Art & Culture
        • Education
        • Health & Fitness

        California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
        ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
        Site Design by 1REALTOUR