• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Wednesday, February 8, 2023
No Result
View All Result
California Business Journal
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
California Business Journal
Mike Norton, the CEO of Wolven Industries

Mike Norton, the CEO of Wolven Industries

Mike Norton’s 5 Tips to Scale Your Startup During the Pandemic

The CEO of Wolven Industries proves that the chances of scaling your company during a pandemic may seem slim, yet there are creative ways to do it.

by Dale Weinbaum, California Business Journal
A A
Share on FacebookShare on Twitter

Here are 5 tips that startups like yours can use to not only survive, but thrive during COVID-19.

How to Scale Your Startup During the COVID-19 Pandemic

1. Digitize What You Can

While a solid online presence has always been helpful for businesses, the pandemic has catalyzed many companies to go digital quickly.

If you don’t already have a business website, it’s time to set one up. It’s a great way to establish your online voice, generate valuable content, and showcase products so that your audience can get to know you and trust you enough to purchase from you.

Having an online presence isn’t limited to meeting customer demands. It has enabled accessibility, a wider market base, and lower operational costs. It is widely believed that companies that do not transform digitally will lose to their competitors who do.

2. Adopt a New Business Model

Evolving and adapting is vital to make your business relevant in the new ecosystem.

Companies that have pivoted their business model to meet current demands can leverage the temporary new normal while also creating long-term strategic growth.

While many companies converted their production lines to develop ventilators, face shields, and N95 surgical masks, many technological startups ramped up to develop new technological innovations.

Pivoting also means meeting your customer where they already are. Due to the increased use of social media, collaborating with influencers and brands may work for some businesses as a means of spreading brand awareness.

3. Re-Strategize Your Marketing

It’s time to re-think marketing strategies to focus on areas that’ll bring the most returns. Some ideas include paid online ads, hosting giveaways, discounts and deals, e-mail marketing, SEO and link building, optimizing your website for better mobile viewing, and being active on social media channels.

4. Use This Time to Network

Whether it’s through social media or other mediums, building a name for your business brand in the community is highly recommended. It’s a great way to expand your network, make valuable connections, find suppliers, investors, etc. Building genuine contacts will last longer than the pandemic.

5. Offering Safety for Your Customers

Actively seeking ways to make your products or services pandemic-proof can prove to be beneficial. Some methods include implementing contactless transactions, socially distanced counters, and expanding to outdoor areas.

Other ideas include introducing a new line of immune-boosting products or creating an online community to promote positive mental health. Consumers are attracted to brands that show they care about their health and needs. These are the consumers that’ll always remain loyal to you.

Learn From How Wolven Industries Is Adapting To Seize Opportunity

As consumers continue to adapt and change their way of living, new businesses are figuring out what actions will last long after the pandemic. One of the industries that’s thriving is specialized cleaning services using technologies like fogging and UV light.

Since the outbreak of the coronavirus pandemic, many are turning their attention to ultraviolet (UV) light. UV-C technology is not new. Thanks to its germicidal properties that destroy 99.99% of microorganisms, UV-C light has been the go-to solution for disinfection and sanitation since the 1800s in many industries, including hospitals, water treatments plants, and food manufacturers.

Keeping that in mind, Wolven Industries was originally planning to focus primarily on military and private military contracts: executing custom engineering contracts. However, in response to the unexpected COVID-19, Mike Norton, the CEO of Wolven Industries, pivoted and adapted his company’s technological direction to develop a product called “the uRay.”

At the time, the market was flooded with misinformation and low-quality UV devices. On the contrary, the uRay is a high-quality, robust handheld electronic device that uses UV-C technology.

Wolven Industries’ mission is simple: to develop technology that will repair, protect, and prepare families against modern-day threats. What can be learned about how Norton adapted to the COVID crisis is how he kept his company mission, yet radically changed the direction of the company’s product development.

The uRay was simply the first step to accomplishing it.

Wolven Industries: Scaling and Growing

While the pandemic brought the company opportunities, it also presented distance, funding challenges, and several delays. Nonetheless, Mike reacted in an antifragile manner to overcome them successfully.

Having lived a life of overcoming obstacles, he developed an anti-fragile mentality to be 100% self-sufficient and self-funded. Below are some steps he took to scale his business:

● Mike built a fully remote team using communication and task management tools like Slack and Asana.
● He worked as a marketing strategist remotely, consulting corporations to generate an initial bootstrapped funding of $200,000.
● With the help of his mentors, tutors, and a Fusion 360 subscription, Mike taught himself both mechanical and electrical engineering.

ADVERTISEMENT

His academic knowledge, self-taught skills, and investment in tools enabled Mike to build an engineering lab in his own house. This gave him the complete freedom to begin the rapid prototype of any new technological products, lowering potential manufacturing costs.

As a result, Mike’s entrepreneurial dream has now turned slowly into reality despite the challenges presented by the pandemic.

What else can you learn from how companies like Wolven Industries have adapted to not only survive during the pandemic, but thrive?

Related Posts

startup
6 Top Reasons Why Most Startups Fail ... Without Even Trying
Success Failure
8 Common Reasons Startups Fail in 2021
big-investments
Best Investment Decisions You Should Make For Your Startup
long-term disability law
Business Lawyers: Why Every Business Needs To Have An Expert On Board
Startup to success story
Commentary: How to Go From Startup to Success Story
cool food apps
Food in a Smartphone: Successful Food App Startups
52-How to Fund Your Startup Business 10 Pro Tips for Getting Started
How to Fund Your Startup Business: 10 Professional Tips for Get Started
Dan Lok
Startup Central: Dan Lok's 'Take' on How to Get Your Startup Off the Ground
Faye Sahai casual
Throughout the pandemic, many large corporations became unhinged and surprisingly turned to the successful startup blueprint to confront problems across the enterprise and meet growing demand
use this
‘Never Startup Alone’
Tags: brandBusinessbusinessesCEOcommunitycompanyconsumersfocusfoodfundinghealthhostinginvestmentmanufacturingmarketingMikemobileonlineprivatepropertiesSEOSlacksolutionStartupstartupstechnologytrustwater
ADVERTISEMENT
Dale Weinbaum, California Business Journal

Dale Weinbaum, California Business Journal

Related Posts

startup
6 Top Reasons Why Most Startups Fail ... Without Even Trying
Success Failure
8 Common Reasons Startups Fail in 2021
Faye Sahai casual
Throughout the pandemic, many large corporations became unhinged and surprisingly turned to the successful startup blueprint to confront problems across the enterprise and meet growing demand
Startup to success story
Commentary: How to Go From Startup to Success Story
big-investments
Best Investment Decisions You Should Make For Your Startup
Dan Lok
Startup Central: Dan Lok's 'Take' on How to Get Your Startup Off the Ground
cool food apps
Food in a Smartphone: Successful Food App Startups
long-term disability law
Business Lawyers: Why Every Business Needs To Have An Expert On Board
use this
‘Never Startup Alone’
52-How to Fund Your Startup Business 10 Pro Tips for Getting Started
How to Fund Your Startup Business: 10 Professional Tips for Get Started
advertisement
ADVERTISEMENT

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

Contact Rick@CalBizJournal.com

CBJ Rates and Demographics

Job Postings

CEO Wanted


Requirements: BS/BA + 2yrs of Business Managing Experience

Mail Resume: Grand Life, Inc. 14647 Northam St. La Mirada, CA 90638.

$114,754/year

ADVERTISEMENT
1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • California Hotel Listings
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Top 25 Wealth Management Companies in California
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • Top 5 Flavors On Elf Bar BC5000 Review

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0
  • Temu’s New Shipping Policy Is A Smashing Hit For Shoppers All Over the Country

    0 shares
    Share 0 Tweet 0
  • 6 Types of Business Records and Receipts Every Small Business Should Keep

    0 shares
    Share 0 Tweet 0

Latest Articles

Nashville: Top 5 Benefits of Commercial Cleaning Services

Nashville: Top 5 Benefits of Commercial Cleaning Services

Strategies On How To Play สล็อตเว็บใหญ่ (Gamebet123.app)

Strategies On How To Play สล็อตเว็บใหญ่ (Gamebet123.app)

Idle Cash and Inflation: How to Protect Your Savings

Idle Cash and Inflation: How to Protect Your Savings

Keeping U.S. Productivity Spinning

Keeping U.S. Productivity Spinning

The World Cup Managed to Showcase that the Mediterranean World is More Than Just Sand, Desert, and Camels.

The World Cup Managed to Showcase that the Mediterranean World is More Than Just Sand, Desert, and Camels.

Fiber Optic Communication Cables Could Provide Earlier Critical Earthquake Warnings, According to Hebrew U. Researchers

Fiber Optic Communication Cables Could Provide Earlier Critical Earthquake Warnings, According to Hebrew U. Researchers

Leveraging Big Data For Better Business Insights

Leveraging Big Data For Better Business Insights

What You Need To Know About The Sharpe Ratio

What You Need To Know About The Sharpe Ratio

5 Ways Remote Work is Impacting the Legal Industry

5 Ways Remote Work is Impacting the Legal Industry

Upgrade you Home Interior with These 2023 Modern Living Room Ideas

Upgrade you Home Interior with These 2023 Modern Living Room Ideas

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR