The stereotype of the “ambulance chaser” is obsolete. Today, lawyers don’t have to look for accidents to find clients. Instead, they can use the internet to bring clients to their firm.
Attorneys are more online-savvy than ever before, and most lawyers have some kind of online presence. However, with so much competition, their website may not be getting much traffic.
If their online presence is lackluster and they’ve been having trouble bringing in new business, the problem may be that they need to take advantage of more marketing opportunities.
The following are three strategies you can use to grow your brand and get clients.
Instagram, LinkedIn, and Facebook marketing for lawyers has made it easy for lawyers to find their clients instead of the other way around. Social media makes it easy to engage your clients with valuable content that offers them solutions to their problems. You can create posts, videos, and even memes that are entertaining and informative.
Pay Per Click
Pay per click (PPC) marketing means buying ad space that you pay for each time it is shown to someone, they click on it, or they watch your video. This is a great way to expand your outreach because you do not have to be on someone’s friend list in order to get your message to reach them.
Your Firm’s Profile
Another way to find potential clients on social media is to create a profile for your firm and post great content there on a regular basis. Answer people’s questions. Demonstrate your commitment to great customer service. By offering free information, when your followers need the services of an attorney, they’ll think of you first.
Search Engine Optimization
Today, most searches for just about anything people need begin on Google. People use Google to find information, to shop, to make appointments, and to find services they need. The same is true for how they look for the right lawyer. Making yourself easy to find on search engines is the key to making this happen.
If you’re an attorney, you won’t have time to do your own SEO. It’s a time-consuming process that delivers real results, and it is worth investing in the services of an SEO company. By creating content that positions you as an expert in your field, people who are searching online will see that you can help them.
About Local SEO
Local search engine optimization (SEO) can be a powerful marketing tool for attorneys. Most people want to hire a lawyer who is local to them so they can have face-to-face consultations. Local SEO will optimize your online presence so people who live where your firm is located will be able to find you.
One fantastic way to put your firm on the map is by doing community outreach. Community outreach shows the people where you live that you care about them. It shows that your firm is a part of the reason the community is such a great place to live and you are actively working to make a difference.
Any community outreach activities your firm engages in will also present an opportunity to create content for your blog. Some examples of this could be creating a post about:
–Photos of a barbecue you hosted
–A photo of a sign that shows you are part of the Adopt-A-Highway program
–A post about someone you awarded a scholarship to
–Video footage of your firm participating in a marathon
–A post about your firm donating to a worthy organization
Any of these activities would be fun ways to get you in the news and put your firm’s name on the map. The best part about community outreach is that it is more than a marketing strategy. You really will be making your city a better place to live and setting a good example. Your potential clients will notice.
This article was edited and published by Rick Weinberg, California Business Journal’s Founder and Editor-in-Chief. Click here for Rick Weinberg’s biography.