Facebook is often used as a free or paid marking social media platform by brands, businesses, and influencers. Regardless of which one you are, brand awareness is crucial to getting noticed, recognized, and becoming a household name.
Many factors go into creating brand awareness including marketing strategies for your business and brand. Facebook happens to be one of the giants of social media where marketers use digital marketing to improve their brand reach, revenue, and recognition.
If you are just starting, need to expand your reach, or just are not happy with your current brand awareness marketing strategies, here are some ideas to help you enhance your brand using Facebook.
Building Your Brand Awareness from Scratch
The first thing you need for starting from scratch when creating brand awareness is a stable foundation. That usually means starting out small and building upward. You will need to put a lot of effort into building a solid and powerful brand identity before you market on Facebook. Targeting your specific demographics (age, gender, location, etc.) is important to getting your brand in front of the right audience.
Once your brand awareness begins to grow, stay consistent to keep it going. If you are having problems with building your following, you can check out SidesMedia to get real likes, followers, and views to your page quickly.
Use Incentives to Enhance Your Brand Awareness
People like incentives. Did you know that you may be able to improve your brand awareness by around 40 percent using Facebook? When you attach incentives to your marketing campaigns, Facebook users (your followers and their friends and so on) feel like they are sharing something of value. Coupons, discounts, exclusive sales, free shipping, trials, samples, and such incentives will boost your shares, engagement, and brand awareness.
Personal and Brand Related Posts
Not every post you share on Facebook must be promotional in nature. You can share your hobbies, family time, home office settings, and other personal content that makes people feel like they are a part of your life and that they know you. Special events in your life, images of your workplace or of your home and family are great for raising awareness of your brand and what you are about. Here is where you partake in the 80/20 rule, which is 20 percent of your posts should be personal and 80 percent related to your business or brand.
Call to Action Creation
What is a call to action (CTA)? Phrases that create a sense of urgency give your followers/fans and potential followers/fans a reason to go to your website and purchase something (product or service). You could try announcing that the first 100 people who like, comment, and share your post will receive something of value. For instance, a free eBook, full-sized sample of your product, or a time-restricted service option.
Responding to Post Comments
Always try to respond to comments made on your Facebook posts from your page, group, or profile. Answer questions and concerns they have quickly via Facebook to show how dedicated you are about customer service and support. Did they have an issue with an item? Respond publicly with compassion and care and let them know you are sending them a private message where you will address the problem. Not all problems require public resolution.
Using Educational Content
People often like educational content related to specific topics. Finding or creating an article or video with educational information, DIY, or tutorials is a great way to attract people and get them interested enough to make a purchase. Be sure to make it unique, interesting, and educational so that you get more shares and engagement. This is an incredibly good way to build your brand on Facebook.
Watch Your Business Page Analytics
Remember to monitor your Facebook page (engagement) check your analytics to learn what works and what does not so you can tailor your content better as you grow. Communicate well with your audience and engage them. Be consistent with your content by scheduling regular posts (articles, videos, infographics, news, educational material, tutorials, etc.). Engage. Engage. Engage.
Final Thoughts
You can use these strategies to create brand awareness on Facebook. You can also brainstorm and get creative with any of these ideas and tips.
Encourage your followers and potential followers to share, like, comment, leave reviews, and otherwise interact with your posts. Word of mouth is a powerful marketing strategy across social media channels, so remember to share, share, share.
The more you share quality content, the higher your Facebook brand awareness will grow. The result? More loyal customers and return business for your product or service.
You can also use Facebook Ads to expand your reach and target your demographics if you have the budget for it.
