• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Wednesday, March 22, 2023
No Result
View All Result
California Business Journal
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
California Business Journal
gary vaynerchuk finger

Gary Vaynerchuk’s Essential Tips For Business Growth

No matter what you think about his in-your-face YouTube videos or his ‘out there’ advice, at the core he knows what he’s doing.

by Annette DuBois, California Business Journal
A A
Share on FacebookShare on Twitter

Why Working for Free Gives You Authority | Surprising a Fan From Twitterhttps://t.co/nCicKGj6np pic.twitter.com/4VqcAWffyN

— Gary Vaynerchuk (@garyvee) March 13, 2018

Gary Vaynerchuk sparks controversy. The 45-year old entrepreneur, known for his media empire, digital marketing presence, and brash YouTube videos, has millions of fans. But there are many others who label him a snake-oil salesman, an internet celebrity getting rich by selling dreams full of hot air, and by being loud and abrasive.

But there’s one thing nobody can deny: his net worth. He’s sitting at around the $200 million mark. So no matter what you think about his in-your-face YouTube videos or his ‘out there’ advice, at the core he knows what he’s doing. After all, he’s been the one to predict Twitter going IPO, Facebook buying Instagram, the popularity of Vine and TikTok, the rise of popularity of online gambling, and the list goes on.

Some will equate his ways to gambling his luck, but he himself has said that he lives by the “no risk, no gain” mantra, and by that he means thought out, rather than impulsive risk-taking. The truth is that his advice works, as long as you actually put it into practice.

“Get Dirt Underneath Your Fingernails”

That’s a direct quote from GaryVee himself. It’s from an interview that he did on Shopify, and it has two layers. On the surface, he’s telling entrepreneurs to try selling an item on the e-commerce platform, even if you don’t really have anything to sell.

The point is no matter what your niche is, you’ll probably end up selling online. It’s the nature of the beast in 2020 (especially in the Covid-era).

Vaynerchuk advises you to spend a week or two learning the dynamics of running ads on Facebook, Instagram, and other platforms. Learn how a consumer lands on a sales page, and what converts (Google Analytics is your friend). You’ll then be able to rinse and repeat.

But the real bit of advice comes in the quote nestled in the midst of his Shopify advice: get dirt underneath your fingernails. Don’t stick to the theory, but get out in the field. Figure out what works by trying it, not simply reading what other people tell you.

ADVERTISEMENT

The Massive Value Mantra

Vaynerchuk is one of the greatest proponents of offering stuff for free. And not just to save money, but to get more business through the door.

The reason is this: you’re building value. It’s the idea that if you give stuff to others without asking anything in return, you’ll build a reputation in the industry. Trust is worth more than any monetary figure. On a deeper psychological level, people are often almost guilted into doing something in return.

Vaynerchuk’s strategy reminds me of something I read on a casino blog called VegasSlotsOnline, where they’ve taken to Vaynerchuk’s “Jab, Jab, Right Hook” philosophy with regards to the offers they have. Bonuses (jab!) and free spins for slots (jab!) that many of the casinos pride themselves on, help land customers (right hook!). These games can be played for free, while offering real prizes but the opportunities for players to make a profit by relying solely on this mechanism are usually very low. This is how so many people end up depositing real cash at some point.

This is pretty much exactly how Vaynerchuk’s strategy works – giving away services for free to get more money in return. How? It’s all about being strategic with the free value you give away, not doing it mindlessly. There should be a clear plan to get more customers, not simply providing a free-for-all. It should be a win-win situation, where the consumer gets massive value for nada, and you eventually get a paying customer in return.

And Remember: Just Do It

I’m going to sign off with the risk of getting slapped with a lawsuit from Nike: just do it. Here’s a bet I’m willing to make: this is not the first ‘business tips’ article you’ve read online. But you’ve probably only implemented a tiny fraction of what you’ve consumed.

The message? Get out there and try things out. The reason most people fail is that they don’t follow through.

Tags: business growthBusiness TipsCasinosdigital marketingE-commerceentrepreneurentrepreneursGamblingLandmarketingoilsalesmantrusttwitter
ADVERTISEMENT
Annette DuBois, California Business Journal

Annette DuBois, California Business Journal

Related Posts

Saad Mouasher, chairman of the Board of Jordan’s Ahli Bank
Redefining Shareholder Value
launching an online business
How to Make Launching an Online Business a Breeze
Lead Gen
The Value and Power of Customer Lists
advertisement
ADVERTISEMENT

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

Contact Rick@CalBizJournal.com

CBJ Rates and Demographics

Job Postings

CEO Wanted


Requirements: BS/BA + 2yrs of Business Managing Experience

Mail Resume: Grand Life, Inc. 14647 Northam St. La Mirada, CA 90638.

$114,754/year

ADVERTISEMENT
1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • California Hotel Listings
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • The Truth About Temu: Where Is It From?

    0 shares
    Share 0 Tweet 0
  • Top 5 Flavors On Elf Bar BC5000 Review

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Temu’s New Shipping Policy Is A Smashing Hit For Shoppers All Over the Country

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0

Latest Articles

10 Ways to Increase a Home’s Curb Appeal for Buyers

10 Ways to Increase a Home’s Curb Appeal for Buyers

Feel the Health Benefits of a Bemer PEMF Mat

Feel the Health Benefits of a Bemer PEMF Mat

What Can Help Raise the Level of the Game in World of Warcraft if You are a Beginner

What Can Help Raise the Level of the Game in World of Warcraft if You are a Beginner

Benefits of Editing PDF Online

Benefits of Editing PDF Online

7 FAQs About Home Solar Energy Systems

7 FAQs About Home Solar Energy Systems

Benefits of Using Electric Bikes for Camping and Traveling

Benefits of Using Electric Bikes for Camping and Traveling

How to Sign Up for the Best Casino is Listed Below

How to Sign Up for the Best Casino is Listed Below

Does Personal Auto Insurance Cover Rentals?

Does Personal Auto Insurance Cover Rentals?

The Best M4A4 Restricted Skin

The Best M4A4 Restricted Skin

The Top Signs You Need HVAC Repair: Don't Ignore These Warning Signs

The Top Signs You Need HVAC Repair: Don’t Ignore These Warning Signs

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR