Your website is probably going to be the first point of contact/interaction potential customers have with your brand. This means that making a strong first impression is crucial. If you are able to do that, customers will be encouraged to engage with your brand and maybe buy from you. Given the growing importance of the digital world, having a website is a no-brainer.
There are plenty of resource articles on the internet that give you helpful tricks and tips on how you should be building a website. That is all good. But building something at the outset should be preceded by something more. In simple words, before you begin something, you should be clear about what mistakes you should be looking to avoid.
In this article, we are going to outline seven major mistakes you need to avoid making when building your business website. If you are a small business owner, entrepreneur, or an individual, this article will help guide you in the right direction.
List of 7 Mistakes to Avoid when Building a Website:
1. Thinking that your social media profiles are enough
First things first. Your Facebook page is not a website. Yes, it might have your list of services and product information, and you might even be able to sell.
But do not make the mistake of thinking that it can be a substitute for a website. When it comes to replacing face-to-face conversation in an online world with a promising alternative, it is only your business website that can do that.
2. Forgetting the ‘who’, ‘why’, ‘what’ and ‘how’
According to leading experts at Zyro, a good website is all about addressing these four questions.
In simple words- who you are as a brand, why should customers take you seriously/engage with you, what are you going to offer in terms of solutions/products/services, and how are you going to help them.
3. Failing to begin with a defined goal or objective for the website
Not all websites are created to make active sales. This is why you need to outline the KRAs and KPIs that you are expecting from your website.
How are you going to judge performance is another area that you need to take a good and hard look at. If you have a clear goal, all your strategies will be optimized to make achieve that.
4. Not creating a buyer’s persona for your target audiences visiting the website
You cannot have a website that is targeted in a generic fashion. You are making your website for a specific target audience.
If you are not starting out with a buyer’s persona for your website, you are simply proceeding in the dark. Having a buyer’s persona ready is going to inform everything from your communication to the fonts, color schemes, imagery, and more.
5. Exaggerating the importance and need for web design and development agencies
If you had been reading this article ten years back, one of the mistakes would have been not taking help from an agency. It’s 2022, and that is not the case.
You have excellent website builders that can help you save time, energy, costs, and mental peace! To be honest, if you are smart and are willing to invest a bit of your time, you can create your own website.
6. Leaving the website after creating it and overlooking digital marketing
Creating a website is a good first start. Yet, that is not the only thing you should stop at. Every industry is swimming in a sea of highly competitive websites.
Unless you are investing in digital marketing strategies, you will never be able to drive traffic, rank on the SERPs, or improve SEO metrics.
7. Poor quality images, visuals, videos, and other content on the website
Design plays a critical role in how visitors engage with your business website. Website owners need to think about the kind of visuals they are putting up on their website.
Try to avoid using pixelated images or having an overdependence on stock photos. The more realistic you are able to make your website, the better will be the engagement rates. Make sure that you have videos on the website since it helps with better search performance.
The Final Takeaway
Additionally, you need to make sure that your website is optimized for mobile devices. Cluttered website designs will not help you. Rather, going for a clean and minimal approach is your best shot in terms of engaging your customers and showcasing your products as the real hero.
Before you begin with what should be done, you need to focus on what should be avoided. This helps you start with a clean state and gears up your website for online success. If you would like us to assist you in any way, please let us know in the comments section below.