While the world of e-commerce businesses continues to increase drastically, most business owners in this category tend to focus on product page optimization, effective digital marketing strategies, and various other elements.
While these elements are crucial, there are several reasons you might need to add an age verification process to your site.
The Pros
Age verification is an exceptionally beneficial addition to your site if your products or services are specifically intended for an adult audience. In days gone by, the best form of age verification around was a simple pop-up box asking the site visitor to confirm that they are 18 or older.
And all the visitor needed to do was check the correct box. Unfortunately, this process is not at all secure. Fortunately, with an effective age verification process, site visitors will need to provide their identification number and other details that will confirm their age effectively.
And verifying age is not the only pro of using this site addition, as the process will also help prevent fraud due to the government confirmed identification number request. In addition, it will also benefit your brand reputation and ensure your site users are physically present.
This feature is also a pretty affordable addition to your website. And when considering all the benefits, the small cost of the process is worth it for particular e-commerce businesses.
The Cons
The only real con of using this process for your e-commerce business is that you will deter customers who are not old enough to use your products or services. And while you might lose a small number of sales, you’ll be far more compliant with any laws regarding your product and service offerings.
The lack of cons or downfalls associated with this type of additional site function means there’s no reason not to consider improving your website and making it more suitable for your audience.
The Relevance
Age verification is relevant for various types of e-commerce stores. However, they all tend to fall into the category of age-restricted products and services. So, regardless of the specific types of products and services your business offers, you should use age verification if you are targeting a mature audience of any kind.
There are several beneficial features and functions that e-commerce owners can add to enhance their site and overall user experience. And while optimization is vital, functions such as age verification can ensure your business remains compliant. The many benefits of this feature render it essential for all business websites that target mature audiences.
When choosing an age verification process for your website, it is critical to consider several factors, such as the exact functions of the process, how much confidence you have in the feature, and the costs. So be sure to compare all of your options before making a decision.
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