Business owners know the importance of marketing, but it’s difficult to know the best avenues for digital advertising.
PPC (pay-per-click) advertising is a viable method for businesses to reach customers and generate sales. This is a form of digital marketing that allows businesses to pay for each click that a customer makes on their website. In this article, we’re going to share with you some tips for why tech companies have invested so much in this model.
PPC can be easily measured and tracked
One of the biggest advantages of PPC advertising with Google Ads is that it’s simple to assess and track. Using Google Ads in conjunction with Google Analytics is all you need to do. Impressions, clicks, and conversions are just a few of the high-level performance metrics you’ll notice. But all of this information can be much more easily condensed for your viewing, using a PPC campaign manager like Shape’s PPC tool.
Your PPC performance isn’t a secret. Stats are easily accessible and demonstrate how well your campaigns are functioning in terms of traffic and outcomes for your money. The picture for attribution of the expenditure to direct results in other advertising and marketing channels isn’t as clear.
You can see what you spent and what it drove in terms of your end objectives when you send PPC traffic to dedicated landing pages and monitor it for conversion using Google Analytics. You can also use PPC monitoring and optimization tools to constantly improve and stay updated with the performance of your campaigns.
You don’t have to be SEO reliant
If you aren’t an SEO expert, pay-per-click advertising is ideal for you. Although SEO is critical for long-term success, this strategy allows you to create successful short-term campaigns with the click of a mouse. Still, for developing the perfect keyword strings to target, it’s useful to know some tips for tweaking your keywords in ad campaigns.
Similarly, if your website isn’t built for SEO, you may drive visitors using PPC and avoid having to worry about Google’s content-heavy requirements. You won’t have to worry about changes to the Google algorithm interrupting your advertising after you’ve developed the most effective campaigns for you.
Spend as little or as much as you want
While the default campaign settings have a few quirks, you ultimately have control over a wide variety of options for reaching out to potential clients. This begins with the keywords or locations you select to target, as well as the level of restriction you choose.
If you want to start small, you also have a lot of budget freedom. You may determine your own ad budget and bids, as well as how much you want to spend (though you have to pay at least close to a market rate to play in most cases).
You may quickly scale up if you find favorable results. You may also pause and suspend your ad expenditure at any time if you wish to take a break.
Ensures brand familiarity and exposure
If you don’t utilize PPC, you’ll lose those hits to your competitors, who may have 41% of all clicks on the top three sponsored ads on the Search Results page. PPC is essential if you want to maximize the click-share of your business-relevant keyword searches.
PPC allows you to target particular industry keywords to help you establish a brand and position yourself as an industry leader. This will also enhance your visibility, as PPC advertising are typically displayed at the top of search engine results pages, resulting in an instantaneous spike in visitors to your site.
Allow local customers to find you
For local search, PPC is quite successful. People looking for items or services in their neighborhood may see your advertisements on their phones, click on them, and obtain directions to your location.
If you offer non-seasonal items, for example, you may build an ad campaign that only runs in January, February, and March. After that, you may make a separate ad for each month.