• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Thursday, March 23, 2023
No Result
View All Result
California Business Journal
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
California Business Journal
Google AdX vs AdSense: Which Is Better for Your Business?

Photo Credits: CodeFuel

Google AdX vs AdSense: Which Is Better for Your Business?

by Karen Janowitz, California Business Journal
A A
Share on FacebookShare on Twitter

When it comes to website monetization, Google AdX and AdSense are two of the most popular and widely-used methods for publishers.

Despite both being Google products, the two platforms differ significantly and can greatly impact your ad revenue. Consequently, as an online publisher, it is critical to choose the appropriate monetization approach.

In this article, we will explore the differences between these two monetization tools and help you determine which best fits your business needs.

Google AdSense

Google AdSense is the most popular monetization platform in the world. Launched in 2003, it provides publishers with the ability to generate revenue on a per-impression or per-click basis.

ADVERTISEMENT

AdSense is Google’s most basic ad network and is the go-to option for small websites. In fact, today there are some 60 million websites using AdSense.

The power of AdSense lies with its simplicity. Unlike more advanced monetization methods, all AdSense requires is placing a simple piece of code on your website.

After that, AdSense automatically places ads on your website.

Google AdX

Google Adx (Ad Exchange) is the world’s premium ad exchange.

Google AdX is an online marketplace that operates in real-time, enabling publishers to sell their ad space to advertisers via an auction-based system. The platform is designed to help publishers maximize the value of their ad inventory by connecting them to a wide range of demand sources, such as ad networks, agencies, and demand-side platforms (DSPs).

AdX uses real-time bidding technology to ensure that publishers receive the highest possible price for their ad space. Each time a user loads a web page, the system conducts an auction in real-time, with advertisers competing for ad space.

This approach ensures that publishers get the best price for their inventory.

Key Differences

There are a number of key differences between AdSense and Adx:

Revenue Potential

According to a study of 400 publishers conducted by Adnimation, a Google Certified Publishing Partner (GCPP) that helps publishers maximize their ad revenue, AdX will outperform AdSense nearly every time.

The Adnimation study noted that AdX requires proactive management to deliver better results. Unlike AdSense where you can just place the ad tags and let it run its course, AdX needs constant optimization and expertise to ensure that you maximize your revenue potential.

Eligibility

AdSense has no minimum traffic requirement, and the vast majority of publishers will have no issue getting accepted into the ad network.

AdX is very difficult to get access to. In fact, there’s no way to even apply for AdX. Only very large publishers receive an invitation from Google.

Without an invitation, the only way to get access is through a Google-licensed monetization company.

Competition

All of AdSense’s advertisers come from Google’s ad network, which limits competition and results in lower revenue for publishers.

AdX, on the other hand, caters more to publishers. The vast marketplace makes AdX an ideal place for publishers to generate higher revenues. Publishers can also add additional demand partners to compete again AdX, which increases competition and results in higher revenues.

Customization

AdSense is a fully-automated platform. This means that publishers don’t need to actively manage their ad inventory, but it also means that they can’t optimize performance.

With AdX, publishers have much greater control of their ad inventory, including the ability to set floor prices and block specific advertisers from bidding on ad inventory.

Revenue Share

AdSense takes a 32% revenue share, meaning that publishers only receive 68% percent of their profits.

The revenue share for AdX varies depending on the monetization company, but publishers will almost always receive more favorable terms.

Implementation

AdSense is fairly simple to implement, requiring publisher to place a simply piece of code of their websites.

AdX is more complicated, as it requires ongoing management and an understanding of website monetization. AdX also requires an ad management platform (Google Ad Manager) that creates the code and tags that AdX is then trafficked to.

Customer Support

AdSense is infamous for its lack of customer support. If publishers encounter an issue with AdSense, it is very difficult to resolve.

If you access AdX through a Google-licensed partner, they will be able to give you the support needed and even seek out Google’s help if necessary.

Bottom Line – What’s Right for Your Business?

AdX has a clear advantage over AdSense.

If you have the chance to partner with a Google-certified company that can connect you to AdX and manage your account, you would be wise to take advantage.

However, it is essential to partner with a company that has expertise in management and consistently monitors your website.

If your website is ineligible to work with a Google partner due to insufficient traffic, AdSense is a good alternative while you grow your website.

Related Posts

5 LinkedIn Ads Types and Which Is the Best for You?
5 LinkedIn Ads Types and Which Is the Best for You?
5 Reasons Why Tech Companies Invest Millions in PPC Ads
5 Reasons Why Tech Companies Invest Millions in PPC Ads
How to Build a Comprehensive Ecommerce Strategy for Maximum Profitability
How to Build a Comprehensive Ecommerce Strategy for Maximum Profitability
Key Considerations for Selling a Business
Key Considerations for Selling a Business
Tags: AdSensebestcompanyexploreGoogle AdXmarketplacenetworkonlinepowerpricesrevenuestudytechnologyvalue
ADVERTISEMENT
Karen Janowitz, California Business Journal

Karen Janowitz, California Business Journal

Related Posts

Key Considerations for Selling a Business
Key Considerations for Selling a Business
How to Build a Comprehensive Ecommerce Strategy for Maximum Profitability
How to Build a Comprehensive Ecommerce Strategy for Maximum Profitability
5 LinkedIn Ads Types and Which Is the Best for You?
5 LinkedIn Ads Types and Which Is the Best for You?
5 Reasons Why Tech Companies Invest Millions in PPC Ads
5 Reasons Why Tech Companies Invest Millions in PPC Ads
advertisement
ADVERTISEMENT

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

Contact Rick@CalBizJournal.com

CBJ Rates and Demographics

Job Postings

CEO Wanted


Requirements: BS/BA + 2yrs of Business Managing Experience

Mail Resume: Grand Life, Inc. 14647 Northam St. La Mirada, CA 90638.

$114,754/year

ADVERTISEMENT
1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram Youtube
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • California Hotel Listings
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • The Truth About Temu: Where Is It From?

    0 shares
    Share 0 Tweet 0
  • Top 5 Flavors On Elf Bar BC5000 Review

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Temu’s New Shipping Policy Is A Smashing Hit For Shoppers All Over the Country

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0

Latest Articles

The Marketing Effect On Healthcare and Wellness Organizations

The Marketing Effect On Healthcare and Wellness Organizations

5 Reasons Why E-Commerce Businesses Rely So Much on Third-Party Logistics (3PL) Services

5 Reasons Why E-Commerce Businesses Rely So Much on Third-Party Logistics (3PL) Services

Making The Smart Choice: Why You Should Shop Online For Best Selling Products

Making The Smart Choice: Why You Should Shop Online For Best Selling Products

Maximize Your Instagram Followers With These Creative Tips

Maximize Your Instagram Followers With These Creative Tips

Retail App Development: Details You Need To Know To Get a Good ROI

Retail App Development: Details You Need To Know To Get a Good ROI

The Role of Marketing Firms in an Organization: Benefits and Drawbacks

The Role of Marketing Firms in an Organization: Benefits and Drawbacks

How to Prevent Indoor Air Allergies: 5 Important Tips

How to Prevent Indoor Air Allergies: 5 Important Tips

Unleashing the Secrets of Z-library: How to Discover Rare Books with Ease?

Unleashing the Secrets of Z-library: How to Discover Rare Books with Ease?

Five Ways an MBA Helps take Your Career to New Heights

Five Ways an MBA Helps take Your Career to New Heights

What Do I Need to Do to Get a Small Business Loan?

What Do I Need to Do to Get a Small Business Loan?

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR