Any business aiming to succeed today will probably be familiar with search engine optimization (SEO) and its importance. Given the ready availability of SEO-related courses, learning materials, and digital solutions online, it can be tempting for companies to DIY their search engine optimization strategies.
But while it’s not impossible for organizations to handle their own SEO, there are still many good reasons to entrust that work to a reputable SEO agency. If you’re thinking about DIY SEO for your enterprise, here are just a few critical situations in which it would probably be wise to reconsider your choice:
You Want to Widen Your Marketing Reach
The wealth of SEO-related information available on the internet today does make it easy for pretty much anyone to learn the fundamental principles of SEO strategy. However, you’ll soon find that basic knowledge of SEO is nowhere near enough for effective online marketing—particularly if your business is growing and needs all the traffic it can get.
If your company is in the process of expanding and wants to capture the attention of as many potential customers as possible, you’re best off turning to qualified SEO experts. These professionals have the tools and techniques that are necessary to land your website on the first page of Google and keep it there. They’ll also be up to date on the most current SEO practices, and they can make sure that your site doesn’t incur any costly penalties.
Google Algorithms Are Changing
Search engine algorithms, by design, are built to learn from and mimic the browsing behaviors of human users. This means that they’re constantly changing—often at a rapid pace. One of the biggest risks of SEO is that the good practices that companies have been using for years can be overturned without warning, suddenly leading to penalties. The rise of machine learning, vocal searches, and mobile browsing may also lead to more algorithmic changes in the future.
It’s too tall an order for any business to stay on top of algorithmic changes and evolving SEO base practices and still find enough time and resources for other important business activities. It’s much more efficient to instead work with professionals who can monitor these changes and develop functional SEO strategies in response to them.
Your Competitors Are Beefing Up Their Digital Marketing Efforts
As the world of business grows increasingly digital, you can be certain that online marketing is going to become even more critical to the success of any business, regardless of its size or industry. Companies who insist on doing their own SEO with only basic knowledge of the field will likely have a very difficult time keeping pace with competitors who are more willing to invest in professional support.
You’re Trying to Save Time and Money
Most companies attempting to DIY their SEO do so to cut costs, but this decision could cost them even more in the long run. Topnotch SEO requires access to pricey paid tools and hours of work, and working on it yourself could funnel valuable time and money away from other important aspects of your company’s operations.
Working with a digital marketing agency will deliver a bigger ROI not only by improving your enterprise’s bottom line, but also giving you more bandwidth to focus on core activities.
It’s true that investing in professional SEO advice may seem like a steep commitment, particularly for small- to medium-sized companies. But as you can see from the arguments above, this approach will likely be more profitable in the long run than taking your chances with DIY SEO.