SEO refers to implementing tactics to boost a website’s domain authority (DA) score. Search engines categorize websites based on the keywords featured on the site. When people search for those keywords, search engines list the sites with the highest DA scores first. Earning and maintaining a high DA score enables business sites to generate traffic and increase sales. Let’s look at some degree options amongst both accelerated degree programs and the more traditional ones that you can pursue to prepare for a career as an SEO specialist.
Marketing majors learn how to establish a brand image and promote goods and services effectively. Marketing students benefit from creativity and need strong critical thinking and analytical skills. Undergraduate coursework covers marketing strategy and research, communications, public relations, and advertising. Marketing students may also benefit from taking psychology courses to help them understand how to communicate with consumers effectively.
Aspiring SEO specialists can prepare for college by consulting a college admissions company. A college admissions counselor will review your application and determine how you can make your application stand out. Suppose you have a high GPA but don’t participate in extracurricular activities. Your admissions counselor will identify extracurricular opportunities that impress the college admissions review boards. Your counselor can also help you find a suitable internship, enabling you to acquire practical skills you’ll use in your career. Your counselor can also provide feedback on your application essay, ensuring every part of your college application impresses the admissions board.
2. Information Technology (IT)
Earning a degree in IT can prepare you to work for an SEO company. IT experts learn about website development and how to design a site that will earn a high DA score.
SEO companies offer technical on-page SEO services. Brisbane SEO specialists evaluate their clients’ websites and identify issues that could lower the site’s DA score. For example, when search engines send out crawlers to evaluate websites, they give high scores to sites that load quickly and have low bounce rates. Sites that take a long time to load and have a high percentage of visitors that leave without engaging with site content receive low scores.
SEO specialists replace large images and video files with condensed files to enable the site to load quickly. They also add meta tags, header tags, and keywords, ensuring your site’s featured in relevant search results. Sites appearing in irrelevant search results are more likely to have a higher bounce rate, but sites featured in relevant search results have a greater chance of increasing their clientele.
SEO specialists with an IT background can also check for broken links and identify and remove harmful backlinks. An IT degree ensures that you can customize content to receive a high search engine results page (SERP) ranking.
SEO specialists need strong communication skills to create blog posts and on-site content. Since search engines favor sites with backlinks from reputable sites, SEO specialists identify industry blogs and sites with solid DA scores. The specialists place content on those sites and include a link to their client’s website to generate a backlink. Producing blog posts and articles requires strong writing skills. Communications students have strong writing skills because they can write technical documents and press releases.
Communication students also learn about mass media, preparing them for a career using social media and other mediums to promote goods and services. Their event planning skills enable them to construct and oversee marketing campaigns.
You can choose from multiple degree options to prepare for a career as an SEO specialist. Majoring in marketing, IT, or communications will equip you with the skills needed for a career in this field.