Every summer for the past 13 years, the Marin County Bicycle Coalition (MCBC) has hosted Dirt Fondo, an off-road adventure in which hundreds of cyclists embark on a scenic journey from the Golden Gate Bridge to Mount Tamalpais and back. With the breathtaking scenery of Northern California and an energizing mix of trails, fire roads, and tarmac, the yearly event stands out as the premier mountain biking event for local cyclists. As riders choose between routes of 45, 32, or 24 miles, Dirt Fondo allows both experienced riders and new cyclists to enjoy Marin’s gorgeous off-road spaces.
This year’s Dirt Fondo took place on July 19th and was hosted in honor of Chris Brignetti, a local mountain bike coach who was tragically killed in a biking accident in late June. As cyclists gathered to remember their fallen friend and ride the trails in his honor, they had no lack of encouragement from happy volunteers, course marshals, and fellow riders, all cheering them on. To keep cyclists safe and supported throughout the ride, MCBC enlisted the services of marshals, mechanics, and SAG (Support and Gear) throughout the course. Along the way, riders could visit four different rest stops to receive refreshments from friendly sponsors eager to support the riders with good food and good morale.
For the first year ever, Wonder Juice joined the ranks of MCBC Dirt Fondo sponsors, providing cyclists with a quick hydration boost via the company’s fresh, 100% organic cold-pressed juice. Alongside fellow sponsors like Patagonia, Osmo, and Every Man Jack, Wonder Juice lent their support to the event’s honorable mission of expanding trail access and protecting Marin’s unique off-road spaces.
To celebrate July as National Watermelon Month, Wonder Melon offered two of its most popular watermelon-centric flavors at this year’s Dirt Fondo: the refreshing Watermelon Cucumber Basil and the tangy Watermelon Lemon Cayenne.
“Wonder Juice—and especially our Wonder Melon flavor—was proud to support the great work of the Marin County Bicycle Coalition as a sponsor of Dirt Fondo,” said Michele Abo, General Manager of Kayco Beyond and Wonder Juice. “We hope riders enjoyed Wonder Melon as a refreshing finish to the ride and a celebration of National Watermelon Month.”
Alongside its distinctive watermelon flavors, the brand also features three additional lines: Wonder Beet, Wonder Lemon, and Wonder Shot. From Beet + Veggie to Lemon Mint, each flavorful blend is packed with heart-healthy antioxidants known to support digestive wellness.
Long available in specialty foods stores across the country, the company recently expanded into Whole Foods stores throughout Northern California.
“Cyclists know that what you put in your body matters,” said Abo. “Wonder Juice is committed to offering a clean, organic way to stay hydrated on the trail. Our mission is to provide healthy juice options that are 100% authentic, with no added water or sugar. Each blend is carefully crafted to ensure every sip of Wonder Juice is a delicious and nutritious, 100% organic cold-pressed juice experience.”
Sandy Allen, Event & Community Engagement Manager of the Marin County Bicycle Coalition, welcomed Wonder Juice as a sponsor for the cycling event, saying, “We are thrilled that Wonder Juice and the Wonder Melon flavors have teamed up with Dirt Fondo and The MCBC to support our riders with the delicious, pressed juices, but also to support all that MCBC stands for to improve biking infrastructure, increase off-road trail access, expand our youth programs, and host community events.”
Dirt Fondo 2025 culminated in a festive post-ride celebration at the Presidio Riding Club Stables in the Marin Headlands, where triumphant riders could enjoy more well-earned refreshments among the stables’ friendly equine hosts. But most of all, it brought much-needed attention to the importance of funding bike and pedestrian improvements in Marin County. With this year’s event a success, Dirt Fondo 2026 will have even bigger bike tracks to follow.
To learn more about the Marin County Bicycle Coalition and its mission, visit https://marinbike.org/. You can also visit https://drinkwonderjuices.com/ to learn more about Wonder Juice’s refreshing flavors and find them in a store near you. Wonder Juice is also available at Whole Foods Market in Northern California.
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