With over 30 years of experience, Lee Benson is an expert in value creation. After helping many organizations accelerate success, he now applies these strategies to an equally important area: family. Throughout his journey, Benson has adopted a value-creation culture within family dynamics.
An Early Understanding of Value Creation
At six, Benson learned value creation. In a low-income family, he pulled weeds for 25 cents an hour to help make ends meet. Building on this ambition, Benson founded eight companies, including Able Aerospace, which grew from 2 to 500 employees and served 2,000 customers across 60 countries.
Success in Entrepreneurship and Thought Leadership
With deep expertise in building businesses, Benson launched Execute to Win to support ambitious leaders. As CEO, he helps organizations make lasting, value-driven changes.
Benson is also a recognized speaker and author on value creation and leadership, with work featured in major media outlets. His newest book, Value Creation Family: The Proven Playbook for Setting Up Your Family to Enjoy True Success, helps families build their children’s confidence and skills to set them up for success.
As a successful entrepreneur and thought leader, Benson was inspired to foster change in another area. He realized that while he could change his mindset and beliefs, many other children from low-income families could not.
“Most of the untapped potential for value creation in the world is locked up in low-income family kids,” Benson asserted. “I want to unleash it.”
The Mission of DinnerTable.com
This insight led Benson to create DinnerTable.com, a platform that connects families to raise kids ready to shape tomorrow. Today, over 40,000 parents in the Dinner Table community strive to support their children’s success.
“I focus on building a value-creation culture within families to shape how kids become adults,” Benson said.
This gives kids a strong why to build character and capabilities, and to overcome limiting beliefs for adult success.
As Benson overcame his own challenges, he taught the same approach within the Dinner Table® community. Each month, he leads four to six groups, sharing his knowledge and encouraging families.
Benson has also worked with over 4,000 high schoolers, teaching entrepreneurship.
Ambition for the Future
Looking ahead, Benson aims to grow DinnerTable.com to serve over a million families in value creation. He aims to drive holistic value-creation behaviors globally, starting with families. With this foundation, organizations can pursue financial and personal success.
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