There are over 83.1 million millennials in the country. That makes them the largest generation in the country’s history. Now that millennials are between the ages of 22 and 36, it’s essential to understand their spending habits.
Otherwise, you might miss out on an opportunity to make big sales.
In fact, 60% of millennials stay loyal to the brands they love. By focusing on the millennial age group, you can build a loyal fan base for your business. Retaining customers can improve your ROI and keep you on the fast track for growth.
You’ll need to learn the secrets of marketing to millennials first.
Keep reading to discover the six steps you need when marketing to this age group. By focusing your digital marketing strategies on millennials, you can start building your business and stepping up sales.
Here’s everything you need to reach the largest living generation of shoppers.
1. Forge a Strong Connection
Millennials want to forge a connection with brands. However, traditional marketing methods like cold calling and billboards can feel cold and distant. In fact, many millennials don’t trust traditional or disruptive advertising.
When marketing to millennials, it’s important to understand your audience as much as possible. The better you understand them, the more likely you’ll craft a message that appeals to their needs. Millennials want to engage with brands that feel real and authentic.
Try to understand the challenges your audience is facing. Then, use content marketing to forge an emotional connection with your buyers.
Post content consistently on your website, blog, or social media accounts. Your content should focus on providing readers with the answers they need. Try to create unique, informative content that demonstrates your industry expertise.
At the same time, this content is a chance to show off your brand’s personality.
Try connecting to your customers through various social channels, such as email and text messages. Using SMS, for example, is incredibly fast and its cost-effectiveness will strengthen your marketing strategy. You can send SMS through SMPP to update a large number of potential customers with news, deals and special offers.
Don’t focus on selling your products. Instead, show readers the value you have to offer. Let your experience and expertise shine through.
The information you provide will show readers you know your stuff. The next time they need help, they’ll know they can come to you. Forging this authentic connection with your audience will help you attract them to your brand in the future.
2. Build Brand Trust
Complete a thorough business assessment and determine your marketing objectives. Why should customers trust your brand? What do you have to offer that no one else can?
Focusing on your brand value can give your customers a reason to trust you. Building brand trust will help you retain customers, turning them into loyal fans. Then, you won’t have to spend as much time or money trying to attract new customers.
One way to build brand trust is to rely on your existing, happy customers. Ask them to post their happy reviews on your Google My Business listing or website. These reviews will act as social proof, which can help future customers trust you.
People check online for reviews before they trust a new brand. Instead of trying to push your brand on customers, building brand trust will help you forge the emotional connection you need to boost sales.
Tell your target audience a story about your product. Storytelling is a great way to connect with customers and build the brand trust you need.
You can also use authentic sampling to build brand trust. You don’t have to pay for endorsements, which can turn millennials off. Instead, offer samples to give customers a reason to love and trust you.
In the meantime, make sure to remain transparent. Transparency is essential when marketing to millennials.
This generation has all the information they need at their fingertips. They’re bombarded by marketing messages every day. To cut through the noise, you need to remain transparent and authentic.
Customer reviews will help you show prospects the benefits of choosing your business. Meanwhile, behind the scenes content can give them an authentic look into how you run your business. Either way, the holistic experience can help improve your digital marketing.
3. Make Sure You’re Mobile
People are spending more time on their phones than ever. If you want to market to millennials, make sure you’re mobile.
First, run your website through Google’s Mobile-Friendly Test. Make sure your site loads quickly, too. A slow website could scare off visitors, causing you to lose customers.
Make sure your site is optimized for mobile devices. Your website should feel easy to navigate and read. Review the fonts you’re using, button sizes, and colors as you make site improvements.
Try using interactive content, too. Interactive content can improve engagement, which will help people discover more about your brand. You can also try marketing through SMS, which is an incredibly effective channel.
4. Stay Social
Make sure you’re staying social! Post your website content on social media to keep your customers engaged. Make sure the content you post is high-quality and share-worthy.
When your audience shares your content, you have the chance to reach an even broader range of customers.
You can also use social media to start two-way conversations. Make sure to respond to comments or messages quickly. That way, you’re showing your target audience that you’re there and eager to help.
Don’t neglect social listening. If your customers have problems or complaints. Don’t ignore them. Otherwise, it could speak negatively about your brand.
Consider working with a consultant to achieve your marketing objectives. You can click here for more information.
A full 84% of millennials say user-generated content has some influence on what they buy. If you want to reach millennial buyers, try reaching out to influencers in your industry.
Influencers already have a loyal audience. Customers trust influencers for brand recommendations and advice. By reaching out to these influencers, you can leverage their existing brand trust to build your own.
Otherwise, try using user-generated content. By helping you build brand trust, this content will help customers connect with your brand. They’ll see happy consumers like themselves and recognize you’re someone they can trust.
Marketing to Millennials: 5 Secrets for Remaining Relevant
Remain relevant to your audience of younger consumers! By marketing to millennials, you can grow your business and retain long-lasting business. Get started with these five tips today.