The Importance of a Solid Brand Name

Does Relevance Matter?

A good name for a brand or company does not necessarily have to be exactly relevant to what you are selling or providing. After all, what does the name McDonald’s have to do with burgers or fries? One of the mistakes many entrepreneurs make when brainstorming for names is their focus on relevance.

Finding a relevant name is not necessarily a bad thing, but if you use it as a locked criterion, you exclude a lot of potentially great and catchy names for you to use. It is not the name of the brand or the company that has the responsibility of explaining products and or services. That is the job of marketing.

Alliterations and Rhymes

This might sound like something coming from the middle of high school, but poetic tropes are a great way for you to quickly create a brand name that looks and sounds just right. Two of the most commonly used tropes for this are alliterations and rhymes.

Alliterations are great. They create a sense of rhythm in the word or sentence you are trying to structure. Rhythm means catchiness and gives people a sense of satisfaction saying your name. Rhyming serves a similar purpose by using making similar sounds in the name.

The name you make should be easy to say but also feel fun to say. There is a wide array of psychological factors that play into this and a successful brand or company name uses this to its advantage.

How to Brainstorm

Brainstorming is the best tool for you to use when trying to get ideas or further an already existing idea. You essentially let all your thoughts about the subject spill out unto a piece of paper of wherever else you want to write. Most of you reading this article will already be very familiar with this approach.

To supplement it you can use some extra tools. One such tool is a creative business name generator. In such a tool you can typically enter a keyword into the search box and adjust different filters to produce suggestions for business names. Some of them will be boring, some of them will be great. The point is not to take them directly from here but use their suggestions as a means to propel your own brainstorming process forward.

Inspiration can come from a lot of places, so never shy away from an experience that could yield some amazing results.