@Hotel has announced the launch of a new page dedicated specifically to Las Vegas, marking its first foray into targeting a single destination market on this scale.
This expansion comes as Las Vegas experiences unprecedented growth in tourism, fueled by a wave of new entertainment venues, sports events, and an enduring reputation as one of the world’s premier travel destinations.
The decision to focus on Las Vegas was strategic and data-driven. Over the past year, the city has seen a remarkable surge in visitor numbers, returning to pre-pandemic levels and even surpassing them in some quarters. The city’s draw as a global entertainment hub is stronger than ever, thanks to high-profile sporting events like Formula 1 and the Super Bowl, as well as a booming convention sector that attracts millions of business travelers annually. In addition, a younger, more digitally savvy demographic is flocking to Las Vegas, spending heavily on experiences, dining, and accommodations.
Las Vegas aligns perfectly with @Hotel’s model, which leverages Instagram, TikTok, and private chat groups to offer exclusive hotel discounts of up to 75% off public rates. These savings are made possible by operating outside the constraints of traditional online travel agencies (OTAs) and tapping into a direct-to-consumer strategy that has resonated with millennial and Gen Z travelers. By launching a dedicated Las Vegas page, @Hotel aims to capitalize on this growing market, offering curated deals and experiences tailored specifically to the needs of Sin City’s diverse visitor base.
“Our mission has always been to create a more connected, personalized travel booking experience, and there’s no better place to take this to the next level than Las Vegas,” said Konrad Waliszewski, co-founder and CEO of @Hotel. “The city’s explosive growth, combined with its dynamic blend of luxury, entertainment, and accessibility, makes it an ideal market for us to showcase the power of social media-driven travel.”
To support this expansion, @Hotel recently completed a successful fundraising round, securing over $1 million in new investment. The funds will be used to accelerate the development of the Las Vegas page, enhance the platform’s backend technology, and expand its marketing efforts to reach a broader audience. This latest round of funding builds on the company’s impressive growth trajectory. Since rebranding from TripScout in 2022, @Hotel has grown its social media following to more than 30 million, making it one of the largest travel-focused audiences in the world.
Investors were drawn to @Hotel’s proven ability to disrupt a highly competitive industry. By offering exclusive rates through private social media channels, the platform has carved out a niche that appeals to modern travelers seeking convenience, value, and authenticity. The Las Vegas page is expected to further solidify @Hotel’s position as a leader in this space, while also serving as a test case for potential expansion into other major markets.
The Las Vegas page will not only feature discounted hotel stays but also curated experiences, partnerships with local businesses, and exclusive offers for events and attractions. For example, visitors booking through @Hotel may gain access to special packages for iconic shows, dining reservations at sought-after restaurants, and VIP entry to some of the city’s most popular nightclubs. The goal is to create a one-stop shop for travelers looking to maximize their time in Las Vegas while enjoying significant savings.
As @Hotel rolls out its Las Vegas initiative, the company is doubling down on its commitment to innovation. Plans include integrating AI-driven recommendations to personalize offers based on user preferences and leveraging data analytics to identify emerging travel trends. This forward-thinking approach ensures that @Hotel remains at the forefront of the rapidly evolving travel industry.
The launch of the Las Vegas page marks an exciting new chapter for @Hotel, one that underscores its ambition to redefine how travelers plan and book their trips. With a robust funding boost, a proven business model, and a clear vision for the future, @Hotel is poised to make a significant impact in Las Vegas and beyond. As the platform continues to grow, it is not just reshaping travel booking but also setting a new standard for how businesses can harness the power of social media to connect with consumers in meaningful and transformative ways.
Copyright © 2024 California Business Journal. All Rights Reserved.
For California Business Journal Disclaimers, go to https://calbizjournal.com/terms-conditions/.
