ADVERTISEMENT
  • About
  • Contact
  • Testimonials
  • Demographics & Advertising Rates
Thursday, April 15, 2021
Search
    Generic filters
    California Business Journal
    51 °f
    Los Angeles
    62 ° Fri
    62 ° Sat
    70 ° Sun
    72 ° Mon
    67 ° Tue
    63 ° Wed
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      bitcoin of america

      The power of Bitcoin of America intensifies

      venture-capital-investment

      Silicon Valley and Tel Aviv Firm NextLeap Ventures Rising To The Next Level

      stock-market-3

      How the Inflow of Retail Traders is Changing Stock Market Dynamics

      Bitcoin

      Big Changes May Be Coming For Cryptocurrency

    • People
    • Featured
      Dr. Chris Harts4

      Oventus Medical Is Revolutionizing the Treatment of Sleep Apnea

      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      bitcoin of america

      The power of Bitcoin of America intensifies

      alone at beach

      One Fine Outlook

      Graham-Michael-Byers No. 4

      The Prince of Puerto Rico

    • Technology
      Higher Education Adapts to Covid Using IT

      How Higher Education Has Adapted to Covid-19 Using IT Tools

      NEC X Figure 3_Shige Ihara

      Fast Tracking Technologies … To The World

      Welcome to the construction industry’s automated augment

      Tech Future Healthcare1

      Technology and the Future of Health Care

    • Law
      Doctor getting second opinion on patients x-ray

      What To Do If You’ve Received Improper Medical Treatment

      Mediation-For-Couples (1)

      What is Mediation and How It Can Help?

      What are the legal obligations of businesses and what happens when these duties are breached?

      Nicole Kuklok-Waldman Headshot

      Commentary: How to Bounce Back from a Canceled Career 

    • News
      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      Negative Google reviews1

      How to Handle Negative Google Reviews

      SleepScore Labs

      The Final Score

      Passports on a map of the world

      If Your Employees with U.S. Passports are Traveling in 2021, Start Planning Now

    • Human Interest
      • Food
      • Art & Culture
    • Education
      Charles Smith

      Commentary: Executive Team Alignment is More Essential Now Than Ever

      payroll expenditure or revenue

      How Can a Business Carry Out Payroll Effectively?

      Jean-Paul Gravel, founder of ThroughConversation3

      5 Relationship Challenges That High-Achievers Face (and How to Fix Them)

      self hypnotic2

      The UpNow Self-Hypnosis App: Making Mental Health Affordable and Accessible

    • Health & Fitness
      Woman climber on a Klettersteig (Via Ferrata)

      6 Unique Ways to Stay Fit Outdoors This Summer

      WOMAN WORKING OUT

      Taking the Gym Home: Hot Selling Items During the Pandemic

      silhouette-of-man-and-woman-running

      3 Reasons to Start Working Out … This Month

      The Surprising Link between Gut Health and Mental Health

    California Business Journal
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      bitcoin of america

      The power of Bitcoin of America intensifies

      venture-capital-investment

      Silicon Valley and Tel Aviv Firm NextLeap Ventures Rising To The Next Level

      stock-market-3

      How the Inflow of Retail Traders is Changing Stock Market Dynamics

      Bitcoin

      Big Changes May Be Coming For Cryptocurrency

    • People
    • Featured
      Dr. Chris Harts4

      Oventus Medical Is Revolutionizing the Treatment of Sleep Apnea

      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      bitcoin of america

      The power of Bitcoin of America intensifies

      alone at beach

      One Fine Outlook

      Graham-Michael-Byers No. 4

      The Prince of Puerto Rico

    • Technology
      Higher Education Adapts to Covid Using IT

      How Higher Education Has Adapted to Covid-19 Using IT Tools

      NEC X Figure 3_Shige Ihara

      Fast Tracking Technologies … To The World

      Welcome to the construction industry’s automated augment

      Tech Future Healthcare1

      Technology and the Future of Health Care

    • Law
      Doctor getting second opinion on patients x-ray

      What To Do If You’ve Received Improper Medical Treatment

      Mediation-For-Couples (1)

      What is Mediation and How It Can Help?

      What are the legal obligations of businesses and what happens when these duties are breached?

      Nicole Kuklok-Waldman Headshot

      Commentary: How to Bounce Back from a Canceled Career 

    • News
      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      Negative Google reviews1

      How to Handle Negative Google Reviews

      SleepScore Labs

      The Final Score

      Passports on a map of the world

      If Your Employees with U.S. Passports are Traveling in 2021, Start Planning Now

    • Human Interest
      • Food
      • Art & Culture
    • Education
      Charles Smith

      Commentary: Executive Team Alignment is More Essential Now Than Ever

      payroll expenditure or revenue

      How Can a Business Carry Out Payroll Effectively?

      Jean-Paul Gravel, founder of ThroughConversation3

      5 Relationship Challenges That High-Achievers Face (and How to Fix Them)

      self hypnotic2

      The UpNow Self-Hypnosis App: Making Mental Health Affordable and Accessible

    • Health & Fitness
      Woman climber on a Klettersteig (Via Ferrata)

      6 Unique Ways to Stay Fit Outdoors This Summer

      WOMAN WORKING OUT

      Taking the Gym Home: Hot Selling Items During the Pandemic

      silhouette-of-man-and-woman-running

      3 Reasons to Start Working Out … This Month

      The Surprising Link between Gut Health and Mental Health

    Search
      Generic filters
      California Business Journal

      Reasons why your business needs a strong social media presence

      On Twitter and Instagram, the 50+ population is the fastest-growing demographic with over 70% growth since 2012.

      by California Business Journal Editorial Staff
      A A
      Share on FacebookShare on Twitter

      First of all, let’s clarify what the definition of a strong social media strategy is. A social media strategy defines how your organization uses social media to achieve its goals and the supporting platforms and tools it uses to accomplish this. At a basic level, it’s a simple outline of the goals and measurable objectives for using social media, and the targets you want to achieve. It isn’t a detailed plan of action – you’ll also need a plan, but without a clear strategy, how do you prioritize the activities for a campaign?

      Even if you’re not actively involved in social media, other businesses are, including your competitors and most likely a significant proportion of your potential customers. Failing to understand that this is where many people buy and make their decisions means you can’t influence what happens.

      If you don’t know what’s trending online, how can you effectively manage your brand reputation online? And how can you ensure that your key messages are heard by the people you want to attract?

      The social media still grows fast

      The latest research on social media usage shows that two crucial factors are driving the social web:

      –Mobile usability – Last year, 53% of web traffic worldwide came from mobile users.

      ADVERTISEMENT

      –Mature users tech adoption – on Twitter and Instagram, the 50+ population is the fastest-growing demographic with over 70% growth since 2012.

      famous social media iconsImproved mobile connectivity globally has increased on the go social activity – from catching up on friends’ updates to sharing content and playing online games. Every business nowadays, including those that were traditionally land-based, have turned their attention to the online community. One of those examples is the casino industry that today has created a completely different gaming culture online. Check out the best UK casino bonuses at SlotsWise and compare the gameplay of the top-rated online casino providers. Marketing institutes measure the reasons why people go online, and insights are that socialising is one of the key drivers. As people spend more time on social media, consuming more content than ever before, you might think that the competition is high. However, with a proper approach and strategy, you’ll focus on using relevant platforms to connect with existing and new customers.

      If the first era of social was audience building and engagement, the current trend is focused on e-commerce and personalization. All major platforms have heavily invested in their advertising solutions to attract marketers with the promise of improved APIs, smart targeting and remarketing campaigns. For example, through APIs, marketers can:

      –Manage audience data for custom audience targeting

      –Create campaigns and ads

      –Build custom dashboards and run analytics

      –Manage campaign assets: pages, accounts etc.

      40% of users are actively deciding what to buy based on what they have seen on social media platforms, including reviews and recommendations, and this will only continue to grow. Peer recommendation has the most influence on holiday gift purchases, more than blogger or celebrity endorsement. Given the importance of peak trading to the overall sales target, you need to plan how to encourage people to share and talk about your products.

      Deciding how to connect with a customer is not a tactical decision; it requires strategic thinking. Social needs to align with the other communication channels, so its role is defined and understood, and there are processes and tools in place to cope with demand. If you let a social marketing team simply get on with it, without the strategic and personalized vision above it, you risk inefficiency and inaccuracy.

       

      Tags: adoptionadvertisingcultureE-commercefocusgamingLandmarketingpeerReasons why your business needs a strong social media presenceSocial Mediatop-ratedTraffictwitter
      ADVERTISEMENT
      California Business Journal Editorial Staff

      California Business Journal Editorial Staff

      WHAT TO READ NEXT

      Charles Smith
      Editor's Choice

      Commentary: Executive Team Alignment is More Essential Now Than Ever

      April 14, 2021
      payroll expenditure or revenue
      Education

      How Can a Business Carry Out Payroll Effectively?

      April 14, 2021
      Jean-Paul Gravel, founder of ThroughConversation3
      Education

      5 Relationship Challenges That High-Achievers Face (and How to Fix Them)

      April 12, 2021
      self hypnotic2
      Education

      The UpNow Self-Hypnosis App: Making Mental Health Affordable and Accessible

      April 12, 2021
      Fintech
      Education

      3 Innovative Funds To Invest In 2021

      April 12, 2021
      Freelance
      Education

      5 Clever Ways To Earn More Money Outside Of Your Job

      April 12, 2021
      Next Post

      Study Reveals That Disease Transmission Models Can Help Forecast U.S. Election Outcome

      Follow Us

      ADVERTISEMENT

      Categories

      • Art & Culture
      • Business
      • Editor's Choice
      • Education
      • Featured
      • Finance
      • Food & Dining
      • Health & Fitness
      • Human Interest
      • Insurance
      • Law
      • Marketing
      • Medical
      • News
      • People
      • Popular
      • Real Estate
      • Social Media
      • Technology
      • Uncategorized

      CBJ Partner Firebrand Media

      Laguna Beach Independent Newspaper

      Laguna Beach Magazine

      Laguna Beach City Guide

      On The Menu Laguna Beach

      Newport Beach Independent Newspaper

      Newport Beach Magazine

      Newport Beach Country Club Magazine

      Coastal Real Estate Guide (NB,LB, CDM)

      Montage Magazine

      Monarch Beach Resort Magazine

      Pacific Coast Magazine (SoCal)

      Omni Escapes Hotel Magazine

      Sea Island Life Magazine

      Salamander Hotel & Resorts Magazine

      Bespoke Concierge New York

      Evans Hotels

      View our entire portfolio here

      ADVERTISEMENT
      ADVERTISEMENT
      Facebook Twitter LinkedIn LinkedIn Instagram
      C B J   LOGO  SVG-01
      • About
      • Contact
      • Testimonials
      • Demographics & Advertising Rates

      Newsletter

      Most Viewed

      • Judge gavel, scales of justice and law books in court

        Lawsuit Basics: How Much Does It Cost to Sue Someone?

        0 shares
        Share 0 Tweet 0
      • THE ONLY WAY

        0 shares
        Share 0 Tweet 0
      • REPORT: TECH GIANT CISCO ABOUT TO LAY OFF 14,000

        0 shares
        Share 0 Tweet 0

      Latest Articles

      Charles Smith

      Commentary: Executive Team Alignment is More Essential Now Than Ever

      April 14, 2021
      payroll expenditure or revenue

      How Can a Business Carry Out Payroll Effectively?

      April 14, 2021
      Jean-Paul Gravel, founder of ThroughConversation3

      5 Relationship Challenges That High-Achievers Face (and How to Fix Them)

      April 12, 2021

      California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
      ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
      Site Design by 1REALTOUR

      Search
        Generic filters
        • Front Page
        • Business
          • Insurance
          • Real Estate
        • Finance
        • People
        • Featured
        • Technology
        • Law
        • News
        • Human Interest
          • Food
          • Art & Culture
        • Education
        • Health & Fitness

        California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
        ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
        Site Design by 1REALTOUR