California Business Journal 
California Business Journal
By Dr. Janaina de Arruda Camara Ramos,

Guest Commentary: Preparing for the Next Zoonotic Threat. Why Wildlife Disease Surveillance Is a Strategic Investment in America's Public Health and Economic Resilience

Inflation, tariffs, AI, labor shortages, the odds of a recession: those are the usual suspects when someone brings up economic resilience. Rarely mentioned: whether wild animals are getting sick in ways nobody's tracking closely enough, and whether we'd catch…

By Dr. Janaina de Arruda Camara Ramos, Special to California Business Journal

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Inflation, tariffs, AI, labor shortages, the odds of a recession: those are the usual suspects  when someone brings up economic resilience. Rarely mentioned: whether wild animals are  getting sick in ways nobody's tracking closely enough, and whether we'd catch it in time if  that sickness started heading our way. 

I've spent more than 25 years trying to answer that question, working inside veterinary  hospitals, breeding facilities, and zoo diagnostics labs in Brazil and the United States. The  earliest warning signs of a health crisis rarely show up where people are looking. They show  up in animals first, sometimes in one strange necropsy report, sometimes in a pattern you  only notice once you compare enough cases side by side. 

What Recent Zoonotic Threats Have Taught Us 

Public health emergencies rarely stay contained to hospitals. COVID-19 showed how fast a  new disease can throw supply chains, labor markets, and trade into chaos. Bird flu has  taught Americans a version of that lesson every time they check the price of eggs: federal  authorities have tracked the outbreak since early 2022, and the toll by now includes well  over a hundred million birds and a price tag north of a billion dollars in compensation,  containment, and cleanup. Twice now, that toll has shown up directly in grocery store egg  prices, since the virus has settled into wild bird populations as a year-round presence.  Monkeypox told a related story, showing how quickly an illness can cross from one species  and one country to the next. 

I've kept a close eye on H5N1 myself, recently completing continuing education on H5 bird  flu cases in pets exposed to raw milk and raw diets. A virus doesn't care about the line  between wildlife, livestock, and the family cat; it goes through whichever door is open.  Preparedness has to start long before it reaches people. The earlier we step in, the less it  costs, in dollars and in lives. 

Why Business Leaders Should Care 

Wildlife disease surveillance might sound far removed from quarterly earnings. It isn't. Food  security and farming sit downstream of animal health, and recent egg-price spikes are a  small, visible taste of what happens when a disease that starts in wildlife spreads  unchecked into commercial flocks. Fragile supply chains, tourism, insurance costs, and  workforce productivity all absorb the hit when an outbreak escalates. Most companies  already spend on cybersecurity and continuity planning because prevention is cheaper than  cleanup; wildlife disease surveillance deserves the same treatment. It's not just farming, 

either. Outdoor recreation, ecotourism, fishing, and forestry depend on wildlife staying  healthy enough to hold up the ecosystems those industries are built on. A disease that thins  out deer herds, songbirds, or coastal wildlife isn't only a conservation problem; it hits license  revenue, wildlife tourism, and the environmental sustainability many local economies  quietly rely on. 

Wildlife Disease Surveillance: A Proactive Investment In Prevention 

Wildlife disease surveillance means watching animal populations closely enough to catch  new threats before they reach people, livestock, or the wider economy. In 2010, I co authored a study, published in Experimental & Applied Acarology, on tick infestations in  wildlife in northeastern Brazil, which has been cited more than 80 times since; knowing  where disease-carrying parasites circulate in the wild is exactly the kind of early information  that lets officials intervene before a pathogen reaches domestic animals or people. 

I saw this firsthand running the diagnostics unit at a zoological park in Recife, Brazil, where  a string of animal deaths looked unconnected until we lined up the necropsy results side by  side. The pattern pointed to poisoning, serious enough that we brought in law enforcement.  That's what surveillance looks like most of the time: noticing today's case connects to last  month's, before anyone else has put the pieces together. The same idea shaped the work I  did later managing avian health programs at breeding facilities, building quarantine,  prevention, and biosecurity protocols to stop diseases like Clamydiosis, Circovirus, and Polyomavirus from spreading quietly through a flock. By the time a disease shows up in an  ER, or in the egg aisle, the cheap window to act has already closed. 

One Health and America's National Priorities 

The U.S. has come to recognize that new infectious diseases need a coordinated, cross disciplinary response. That's the idea behind the National One Health Framework, the  government's current multi-year plan treating human, animal, plant, and environmental health as one connected system, with the CDC and USDA at the center of how it gets carried  

out. My own place inside that structure comes through USDA-APHIS accreditation, held via  the Veterinary Export Health Certificate System; accredited vets are the ones whose  signature makes animal health paperwork valid under the standards the system depends  on, and it is not automatic. It takes extra training and federal approval beyond a normal  license, because moving animals across borders while tracking disease is serious  regulatory territory, not routine paperwork. 

For legislators, the takeaway is simple: this only works with steady, multi-year funding, not  money tied to the news cycle. For entrepreneurs, that same gap is an opportunity, since  diagnostic tools and data-sharing platforms for wildlife surveillance are still an underbuilt  market given how much risk they help prevent. 

The Role of Preventive Veterinary Medicine

Preventive veterinary medicine means catching problems early: steady monitoring,  biosecurity, vaccination where it makes sense, instead of reacting once an animal is sick.  Across zoo medicine, avian breeding, and now practice in California, I've watched this play  out at every scale, such as managing the health of more than 3,000 animals across dozens  of species at a single facility in Brazil. Good prevention depends less on any one technical  skill and more on people talking across sectors that usually don't: wildlife groups, zoos,  universities, public health agencies, emergency responders. Veterinarians are often the only  ones with a foot in all of those rooms at once. 

Recommendations for Strengthening America's Preparedness 

Here's what I've seen actually work, and what hasn't. 

  • Fund wildlife disease surveillance as an ongoing program, not a one-time  response. State wildlife agencies, university labs, and field veterinarians need  steady funding for detection work, not crisis money after the fact. 
  • Formalize partnerships between universities, researchers, and government  agencies. Research like the tick study I co-authored happens because institutions  and regulators work together and stay funded between crises. 
  • Bring public health agencies in earlier, not just after an outbreak. The CDC and  state health departments usually get involved once a disease has reached people;  involving them sooner could shrink that timeline. 
  • Loop in zoos and wildlife rehab centers. They see sick and injured wild animals  daily, an underused surveillance network. 
  • Treat the private sector as a partner, not just a funder. Agriculture, food  production, insurance, and logistics companies have real money on the line and  belong at the planning table, as they already do for cybersecurity information sharing. 

Conclusion 

The next zoonotic threat probably won't announce itself with a name, a headline, and a  supply chain already unraveling. It's more likely to start small: a handful of odd cases in a  diagnostics lab, or a pattern in wildlife data that only becomes visible once someone takes  the time to look. Investing in wildlife disease surveillance now isn't just an investment in  animal health. It's an investment in America's economic resilience, food security, and long term competitiveness.

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