• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Friday, February 3, 2023
No Result
View All Result
California Business Journal
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
California Business Journal
Jeff Grice

Jeff Grice

LOOKING AHEAD

Technology and culture sit at the forefront of Jeff Grice’s success as Owner and President of RE/MAX Evolution, Evolution Property Management and RE/MAX Evolution Commercial Division.

by Rick Weinberg, Editor in Chief, California Business Journal
A A
Share on FacebookShare on Twitter

By the time he was 13 years old, Jeff Grice was already trading derivatives, options, futures and debt securities. His friends could barely understand what a stock was, let alone determining or understanding the valuation of a company.

“I didn’t talk about it all with my friends,” Grice says. “They just didn’t get it. I was definitely an unusual kid when it came to understanding complex finance and analytics. My grandfather was a great stockbroker in Detroit and taught me everything about the markets. I was just one of those kids who ‘got it.’”

When the 13-year-old Grice (rhymes with nice) accumulated $300 dollars from doing assorted jobs around his Metro Detroit neighborhood, he begged his parents to let him invest in the markets. He zeroed in on a company called Omnicom, a leading marketing and corporate communications company.

“I am convinced this company is going to break out,” he told his parents.

His parents agreed and Grice invested his entire savings. “The stock went up tens of thousands of percentage points in two years,” he says with a smile.

With that windfall, and many others that followed, Grice was able to purchase his first real estate investment property by the age of 18. By 23, he earned enough to move to Newport Beach, Calif. and began purchasing investment properties throughout Orange County.

Today, he’s on the cutting edge of residential, commercial real estate and property management as Owner and President of RE/MAX Evolution, Evolution Property Management and RE/MAX Evolution Commercial Division.

After 350 percent growth the last three years at his downtown Laguna Beach, Calif. boutique firm, which houses 27 agents and did $125M in sales in 2016, he just launched a second office in Newport Beach, right at the corner of Pacific Coast Highway and Via Lido.

ADVERTISEMENT
Jeff Grice

As he gazes out of his corner office with a dazzling view of the city on this beautiful Southern California afternoon, Grice discusses his new-age, tech-driven business philosophy and how his agents produce an average of $6 million annually, nearly double the average.

“First off, we focus on quality not quantity, unlike most other real estate offices in Orange County and Southern California,” he says. “Some companies have 200+ agents and don’t even know their names and what makes them tick.”

So the 32-year-old whiz kid decided to concentrate on building a dynamic business that focuses on the agents and provides them with an unparalleled culture and support system that enables them to thrive.

“It’s an amazing firm,” says Debi Larsen, who previously worked at Sotheby’s. “Jeff has a fresh, young way of looking at the business – it’s the total opposite of the way things have been going on in this business for decades.

“I was tired of the corporate old school way of thinking and then I met Jeff and boom!” she says. “The old corporate way of looking at things is history. A lot of people don’t know that yet but it is, and they need to wake up to that.”

The kitchen of a Nellie Gail property sold by Grice’s team.

At other real estate companies, there are so many levels of management that it seriously bogs down the process. That’s not the case with Grice and his firm.

“If an agent at one of the bigger firms has a question, it takes a week to get an answer, if they’re lucky,” he says. “Not here. We have an unbelievable 24/7 support system in place. I believe in support and I believe in culture. I don’t think people yet realize the importance of a great environment and how it affects you and the way you conduct your everyday life.

“A great culture opens you up,” he says. “Some agents don’t even realize how great the impact is until they truly experience it at a firm like ours. A lot of people fail in their profession because of the culture they’re in. It’s not the brand or the company — it’s the culture that gets them or doesn’t get them to perform at their highest ability.”

Part of Grice’s culture is his slick new office with hardwood oak floors throughout the office and a cool, calm bluish color theme that reflects California.

Next, throw in his use of technology and social media. He uses Instagram, Facebook, Twitter and every other platform that enables him to reach the masses with available properties. He has over 175,000 social media connections. On Instagram alone, he has 115,000+ followers.

“Jeff manages it all from A to Z,” Larsen said. “He knows where to put it and how to put it and it’s critical because this is where the next generation of buyers are.”

Gorgeous ocean view from one of Grice’s San Clemente properties

When Grice was looking for the right real estate company to partner with, RE/MAX was the ideal fit because of its culture, flexibility, business model and philosophy.

RE/MAX is the largest real estate brand in the world. It is in over 100 countries so owners, brokers and agents receive maximum exposure. It also boasts the highest productivity per agent, double the average of the industry.

“I interviewed several companies but I was dissatisfied with them so I decided I was going to build the business independently,” Grice says.

But then RE/MAX contacted him and that changed everything.

“We met and we hit it off,” Grice says. “They’re very entrepreneurial and that was the best fit for me. Under their umbrella, I’m able to do what’s best for my company. The other companies are very corporate and too structured. RE/MAX lets you ‘be you’ and create your culture from the ground up. I am allowed to mold the company any way I want. That’s what attracted me to the company.”

When RE/MAX Director of Franchise Development Lance Somerville met Grice, he was blown away with his character and savvy business talent.

“Jeff understood math and running the numbers better than anyone I’ve come across in the industry,” Somerville says. “While his real estate experience was different than what we normally look for, he piqued my interest because of his background in commercial, property management and residential.

“With his background and experience, he just has a huge profound understanding of numbers. He understands financing at a deeper level than most people I had ever come across.”

When Somerville caught a glimpse of Grice’s business plan, he was sold and insisted to upper management to snag Grice immediately.

“His business plan was by far the best one I had ever read,” Somerville says. “To bring him into RE/MAX was a no brainer. He is the absolutely the best fit imaginable for us.”

 

Contact

Jeff J. Grice, Owner/Broker

RE/MAX Evolution

Evolution Property Management

Mobile: (949) 295-0416

www.REMAXEVOLUTION.com

302 Glenneyre, Laguna Beach, Calif.

3471 Via Lido, Newport Beach, Calif. 

 

Tags: agentBeachbestbrandbrokerBusiness PlanCalif.Californiacasecommercialcommercial real estatecompanyCountycultureDetroitdevelopmentEstatefinancefinancingfirmfocusfranchisegrowthinvestmentJeff GricejobsLaguna BeachLos Angeles Business JournalLos Angeles Business NewsmarketingNewport BeachniceOrangeOrange Countypropertiesproperty managementRE/MAXRE/MAX Evolutionreal estateresidentialSansavingsSocial MediaSouthernSouthern Californiatechnologytradingtwitter
ADVERTISEMENT
Rick Weinberg, Editor in Chief, California Business Journal

Rick Weinberg, Editor in Chief, California Business Journal

Rick Weinberg is Editor-in-Chief at California Business Journal. He is a well-known writer, reporter and on-air talent who has worked for the New York Times, FOX and ESPN. He launched California Business Journal to focus on California businesses and business professionals as well as California business news and information. Contact: Rick@CalBizJournal.com / 949-648-3815

advertisement
ADVERTISEMENT

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

Contact Rick@CalBizJournal.com

CBJ Rates and Demographics

Job Postings

CEO Wanted


Requirements: BS/BA + 2yrs of Business Managing Experience

Mail Resume: Grand Life, Inc. 14647 Northam St. La Mirada, CA 90638.

$114,754/year

ADVERTISEMENT
1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • California Hotel Listings
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • Top 5 Flavors On Elf Bar BC5000 Review

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0
  • 6 Types of Business Records and Receipts Every Small Business Should Keep

    0 shares
    Share 0 Tweet 0
  • Temu’s New Shipping Policy Is A Smashing Hit For Shoppers All Over the Country

    0 shares
    Share 0 Tweet 0

Latest Articles

Q&A with Jennifer Woods, Vice President and Associate General Counsel of FrontDoor on Why Companies Should Release Sustainability Reports.

Q&A with Jennifer Woods, Vice President and Associate General Counsel of FrontDoor on Why Companies Should Release Sustainability Reports.

Best Practices for Establishing Secure Password Protocols

Best Practices for Establishing Secure Password Protocols

How to Up Your Marketing Game with Real Estate 3D Rendering

How to Up Your Marketing Game with Real Estate 3D Rendering

Tips For Designing A Vinyl Banner For Your Business

Tips For Designing A Vinyl Banner For Your Business

15 Useful Animation Makers for Novice Entrepreneurs (2023)

15 Useful Animation Makers for Novice Entrepreneurs For 2023

What is FinTech?

What is FinTech?

IT Company Tips: How to Develop IoT Mobile App

IT Company Tips: How to Develop IoT Mobile App

Offline Marketing Strategies for Brand Visibility and Awareness

Offline Marketing Strategies for Brand Visibility and Awareness

Around the U.S.: Benefits of Getting a Loan From Hard Money Lending in Colorado

Around the U.S.: Benefits of Getting a Loan From Hard Money Lending in Colorado

6 Easy Ways to Win the Online Casino

6 Easy Ways to Win the Online Casino

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR