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California Business Journal
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Integrum Worldwide Continues to Scale its Clients’ Businesses by Acquiring Marketing Agencies

by Bobbi Marin, California Business Journal
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While many aspects of a business, from management to margins to customer success, are necessary to get started and become profitable, marketing is the most essential aspect when it comes time to grow a business at scale. Regardless of the era and the popular media platforms of the day, businesses that can perfect their messaging and resonate with people across the world consistently outperform the market.

Today, marketing firms that can hone in on the various nuances of different mediums are more important than ever as businesses can either get ahead of the competition or fall behind depending on their branding strategies for social media, television, radio, newspaper, billboards, and more. With many ways for a brand to disseminate its message, Harvard Business Review notes that businesses that want to grow in the modern market need to have an agile marketing plan.

Integrum Worldwide is a private marketing agency known for its agile approach, reminiscent of Harvard Business Review’s paradigm. Leveraging the power of a large corporate venture and the charm of a boutique firm, Integrum Worldwide’s client-centric approach enables businesses to scale using customizable services. Speaking to the success of Integrum Worldwide’s agile and nuanced ability to grow its clients’ businesses, Best Startup LA just named Integrum Worldwide as one of the top 101 California-based creative agencies for innovation.

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With a stellar reputation in the industry, the Integrum Worldwide founders are continuing to grow the company’s resources and reach by acquiring and merging with other firms in the industry.

Integrum Worldwide Continues to Scale its Clients’ Businesses by Acquiring Marketing AgenciesRecently, Integrum Worldwide acquired two new marketing agencies, Hell’s Creative and Shellshock. With these additions, Integrum Worldwide is strengthening its industry-leading collective. By implementing this roll-up strategy, Integrum Worldwide can authentically expand its offerings by harnessing the power of top boutique marketing agencies specializing in various methods.

By utilizing the collective, Integrum Worldwide can offer its clients the most comprehensive list of time-tested services as well as exciting new services. Integrum Worldwide’s roll-up and acquisition strategies have allowed the business to achieve a truly international perspective, which its client roster is able to leverage.

This collective approach is disruptive in the industry because Integrum Worldwide’s network is available to all of its clients. Differing from traditional holding company and agency models, Integrum Worldwide pairs each of its clients with a member of the collective to build a marketing-specific plan, while the client also has access to the entire collection via the Integrum platform.

This strategy, harnessing the focus of one agency as well as the collective experience and intelligence of the network, has proven to be a failsafe tactic for growth.

This collective approach helps Integrum Worldwide implement its industry-leading client-centric approach as well. Integrum Worldwide offers unique strategies for each of its clients to help them achieve their different goals regardless of size or industry. Integrum Worldwide’s network of digital creators, software visionaries, business strategists, and brand leaders, throughout its collective, seamlessly adapt to any marketing requirement. Beyond this client-centric approach,

Integurm Worldwide is committed to providing value to its clients throughout the marketing lifecycle. Priding themselves on their ability to ‘do’ and achieve results, the Integrum Worldwide team works with the client every step of the way until they achieve their goals and beyond. This is a refreshing approach as many other forms either stick to ideation or implementation, but rarely both.

In addition to its proven track record of success and clear growth path, Integrum Worldwide is backed by private equity firms such as Apollo Management Corp and M2B Growth Enterprise. In order to continue to disrupt the industry for the better, Integrum Worldwide just launched a new experiential marketing agency, Chalk.

We will be following Integrum Worldwide’s growth closely. Please check out the website for more information.

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Tags: brandbrandingBusinessbusinessescompanyequityerafocusgrowthHarvardIntegrum Worldwide Continues to Scale its Clients’ Businesses by Acquiring Marketing AgenciesmarketingnetworkpowerprivatespecializingStartupvalue
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Bobbi Marin, California Business Journal

Bobbi Marin, California Business Journal

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