If you have at least an Instagram or Twitter page, you probably already know the power of social media marketing. In 2021, over 4.2 billion people used social media daily. This year, these numbers will go even higher.
But, creating an effective social media campaign can feel elusive, even if your business has relied on sites like Facebook and TikTok to share your brand for several years. Part of this may be due to the ever-increasing advertising options these platforms offer companies.
Feeling it’s impossible to gauge how effective your market efforts are? This guide offers five tips to help you get more value from your current social media campaign strategies.
Take Your Campaigns to Where Your Audience Is
Did you know that each social platform has its audience? When initially deciding which apps to create a business profile on, you need to figure out where your target market is. You may want to create accounts on all the major social communities. However, if your audience isn’t there, you’re wasting effort.
Instead, pick one or two profiles to start, especially if you are a new company. Figure out where your consumers spend the most time, and then develop your advertising strategy around this data. For example, if you’re offering telehealth services, you might prefer TikTok to show behind-the-scenes moments with your staff and post engaging still shots and quality product videos on Instagram.
Plus, if your competition seems to have more followers on one of those platforms than the other, you can assume that is a good place to start, too.
Your Social Media Content Should Drive Engagement
When creating a campaign for your social media accounts, think first about why your target audience is there in the first place. Typically, it’s all about entertainment, not researching products and services. So, with this in mind, focus on how to achieve sales without being pushy.
The best approach is to produce high-quality ads and feed content that hooks their interest and makes your brand memorable. For example, if you sell sunglasses, consider images or videos with cute kids posing in them from satisfied customers. If you offer quality cat treats, funny videos of feline antics will keep folks coming back for more content and make your brand memorable. Positive associations with your goods or services breeds trust.
If you decide to create video content, it’s best to choose a platform where most people go whenever they browse videos, like Instagram and Tiktok. Tiktok has an option to advertise your brand depending on what type of audience you want and is able to filter their age limit plus, TikTok has 1 billion monthly active users. To learn more visit TikTok statistics 2022.
Your Audience is Your Biggest Advertiser
User-generated content is a surefire way to not only build trust and authority in your online community but can boost sales significantly. You can incorporate this content into nearly every social media campaign. How? By interacting with users and highlighting their mentions, reviews, and product reaction videos/pictures in your feed.
Your primary role in this strategy is getting followers to share this content with the world in engaging ways. For example, consider a pumpkin carving photo contest if it’s close to Halloween and your company specializes in cutlery. This highlights how great your knives are and shows off participants’ mad art skills. Plus, other users will share this content on their own pages, drawing more visitors to your site.
Social media campaigns that play on a consumer’s fear of missing out (FOMO) create a sense of urgency that boosts sales in the short term. According to a 2021 study, 60% of millennials made impulse purchases because of FOMO, often in less than a day of seeing the ad.
Limited-time discounts and events are a great way to get shoppers to interact with your company and convert them into purchases. Of course, this strategy relies on the increased impulse to purchase so that they don’t miss the opportunity to save. But, if you don’t want to burn out your audience on last-chance sales, consider holding giveaways, website scavenger hunts, and similar games. You can offer a reward to participants and maybe a larger prize to a select number of winners.
Team Up with Social Media Experts
This list of tips wouldn’t be complete without mentioning the obvious: work with a social media management team to maximize your campaign ROI. As mentioned at the beginning of this article, the features and tools on social media platforms can be overwhelming and easy to undervalue if you’re unfamiliar.
Professional social media managers know everything there is to know about sites like Instagram, Twitter, Instagram, Pinterest, and more. They can advise you on the best hashtags for your campaign, analyze your target audience, and determine where you should focus your efforts first—worried about SEO? Don’t be. With an experienced social marketer on your team, you can be sure that your campaign strategy includes all the core features to drive sales and increase brand awareness.
In the long run, their services are a time and money saver. Your advertising goals are narrowed down and strategically planned from the start, getting your brand in front of quality leads when they need you most.
Effective Social Media Campaigns are in Reach
While this isn’t an exhaustive list, these tips highlight the many different approaches your business can take to run an effective campaign on social media.
Understanding your demographic’s behaviors, most importantly knowing which platform you’ll find them, is vital to this entire process. In addition, working with a knowledgeable social media expert to help you fine-tune messaging, create engaging content and interact with your followers also boosts your efforts and increases sales.