The events that have been taking place since 2018 have forced mankind to turn its own life 360 degrees. Habits, ways of spending time, and, of course, previously planned activities were fundamentally changed. After all, the pandemic and the global crisis have spared no one. That is why today, the potential consumer of any web product is a person who wants to see in front of him a high-quality, fast, and, of course, aesthetically beautiful resource.
This is the era when every business owner has to reckon with the demands of modern times. That is why adaptive (aka responsive) web design – is not a surplus but a harsh necessity. Go now to a company of young and promising professionals in creating responsive web design. After reading this material, you will become familiar with the concept of adaptive web design and understand why your business needs it.
What is adaptive web design?
Let’s model the situation: let’s say you need to buy a dress (suit) for a party. At the same time, there is no possibility of spending a long time shopping. However, you would love to buy an outfit in your favorite boutique.
Accordingly, the first thing any consumer would do is go to the store’s website and, most likely, do it using their smartphone.
Now, imagine for a moment your disappointment if, instead of a convenient mobile version, you are expected to use the computer version. In this case, you have to constantly increase the text, the photos will “fly off,” and in order to hit the button, you have to have the power of a Jedi.
Will you stay on this resource, or will you give up and go scroll the Internet space for alternatives? I bet the answer is the second option. In order for your customers not to have such a negative experience and invent adaptive web design.
So, the concept of responsive web design includes optimizing your site for any device that has internet access.
Thus, you will be able to cover the entire segment of customers, and in this case, it is totally unimportant for a laptop, phone, or tablet to visit the resource. The customer will see a beautiful, high-quality, and, most importantly, functional resource.
When using responsive web design windows, buttons and links are designed so that they are convenient to use, namely your target audience. All of this combined is the main goal of responsive web design.
Why does your business need responsive web design?
In addition to the reasons we described above, there are several more pragmatic and no less important ones. Let’s get acquainted with them:
The first thing worth mentioning is saving money. Initially, most entrepreneurs create only the computer version, and, to be fair, at the initial stage, it looks like a profitable economic solution. But unfortunately, after a certain amount of time, every business owner realizes that they need a resource that will work well on a portable device and goes to developers to create another version of the site.
Bottom line: you have several products that cost a lot of money initially. In addition, these products constantly need additional maintenance, which also implies costs. In turn, responsive web design implies initially working on a version of the resource that will be well-received by both stationary and portable gadgets. Accordingly, you will spend money to create and maintain only one product.
In the case of creating two resources, you will face the problem associated with the division of traffic. That is, the traffic of the mobile version will exist separately from the traffic of the PC version. In addition, you will face the fact that search engines are much better-perceived resources, which are made with the help of adaptive web design. And, you should agree, it is much easier to promote a site that is indexed by search engines from the very beginning.
Using responsive web design, you get another strong argument in its favor, namely, the ability to easily adjust the search engine optimization for your resource. This advantage allows you to save time, money, and nerves significantly.
That is why the use of responsive web design is important for every business. The only thing you should look carefully at is the team that will carry it out. Real professionals in the field should answer all of your questions, keep up with current trends in their direction, and provide cases of finished work for you to review.
Luckily, that’s the kind of team that’s waiting for you at the link left above.