Using a CRM in a company are multiple but in this post we want to tell you the most important and why many companies have implemented a CRM and use software to streamline their sales such like CRM Creatio.
CRM in a Company
More Personal Relationships with Current Clients
This is the main benefit of a CRM, since it offers the opportunity to establish relationships with customers thanks to the interaction of the company with them through different communication channels. All information is stored in the CRM, and in this way companies can better understand their customers and know what their needs and preferences are when purchasing a product or service. Thanks to this to a greater loyalty.
Track All Potential Sales
Thanks to the sales funnel you can see the status of each of your sales as well as the stage in which it is so that you do not have any sale without tracking.
Be more Productive in Sales and after Sales
The entire company has access to all the information of the same client so you avoid a lot of time of emails, calls and meetings sending or requesting information about a possible sale.
That Nothing is left Undone
If a CRM is characterized by something, it is because it makes the internal communication of the company fluid and nothing is stumbled along the way through e-mails or phone calls. In this way, all activities, whether they are meetings or tasks to be carried out, are collected on the platform so that all employees can be aware of all the tasks of the organization. It also enables future planning without losing relevant customer data.
Retain more Customers
Because the company has extensive knowledge of customers, it can offer business solutions tailored to their needs, so that revenue is also higher and the sales cycle is reduced.
Get new ideas and solutions
Being constantly in communication with the client makes the company develop improvements and innovate in its products, so a CRM helps to generate new ideas.
Reports and Sales Analytics
Thanks to the reports, you can see a history of sales performance and even how the company is doing today, and thus, through a process of improvement, reach objectives.
Segmented Marketing Campaigns
CRMs are a large database and thanks to all that information they contain, the company can know and segment the various markets in order to create more effective and successful marketing campaigns.
Of course there are many more benefits of a CRM, especially if you manage your company with Excel right now, since Excel is not designed for that, so I heartily recommend that you try one right now and see it with your own eyes! 🙂
How to Choose the Right CRM for my Business in 3 Steps
- If you are self-employed or have an SME, then the best thing to do is to opt for a CRM system with a simple design and almost intuitive use that facilitates customer management and does not waste time or money.
- The second thing is to have a CRM system based on the web and with several users, to have the information always at hand and share it with other co-workers
- Even if we are freelancers or are just starting out, the idea is to have all the information centrally in one place from the beginning and, as we grow as a company, the only thing to change will be the number of users and the capacity to storage.
- Finally, we must choose a CRM system without time clauses and that the price is fair. In the market we can find very good quality CRM systems from € 19 per month with 3 users and a thousand contacts. The prices of the packages vary according to the number of users, the number of contacts and the storage capacity we need.