Getting your small business on the map can be challenging, particularly if your company has significant competition from chain stores. If you don’t want your business to lose interest or completely close, you must get noticed immediately to bring in the necessary profits.
Use the five ways below to get your company noticed and profits flowing.
1. Make Your Brand Fashionable
Make your brand fashionable, literally and figuratively, by using custom hats. In turning your brand into a fashion item, more customers are likely to engage with and sport your brand, making you recognizable and getting word of mouth started.
Think of it this way: plenty of people will wear customized hats for their favorite sports team or TV show. Your brand will be no different! Moreover, if you create a unique and memorable design aesthetic, customers will seek out your hats and get word of mouth generated regardless.
2. Think About Customer Experience
Chain organizations can often afford to focus less on customers and more on discounted deals because they trust the discounts will bring customers to their stores. However, small
organizations can’t afford to do the same. If sales are already low, taking the risk to put discounts first can be too financially dangerous.
So, the answer here is simple: always put your customers first. What does your store smell like if you have a physical store? What atmosphere does it create? How do your employees interact with your customers? How is your ethos shown?
If you’re online, then what does your packaging say about you? How quickly does customer service respond to queries or complaints? Making the experience pleasurable will encourage brand loyalty.
3. Use TikTok
TikTok has more than 150 million users in the US, meaning that nearly half the US is interacting with the platform. It’d be nonsensical not to use TikTok to your business’s advantage. You could:
• Join viral dance trends
• Show behind-the-scenes footage
• Do a day-in-the-life series, following employees in their daily life
• Channel your ethos into visual videos
Whatever suits your organization best, start creating content. You never know; if a post goes viral, thousands will rush to your platform and, thus, your company.
4. Make A Good Name For Yourself
Being climate conscious is more important now than ever, so you must have a climate plan. Ensure your business can shout about how it’s helping the planet and then share it! Your business can start as something other than a sustainable brand, but you must think ahead in your ethos.
5. Tell Your Story
Small businesses are naturally more personal than big chains, so tell your story: where the inspiration came from, how it’s changing people’s lives (even if that’s spreading a little joy), and then shout that story from the rooftops. If people feel more connected to your business’s emotional side, they’re more likely to return and make recommendations.
Get Noticed
You can follow some methods to get your company noticed, but by encompassing all these options, you place your company in a strong position for success. So get started today.
