Founder Kseniia Chursina of STUDIO 2112 Communication Agency and STUDIO CATERING discusses “How to increase brand reputation through business events and caring for your employees.”

Nov. 3, 2022

With a Masters in Finance, entrepreneurial talent, strong experience in event production, and a constant desire to explore new markets, Kseniia Chursina created one of the most well-respected communication agencies in the European market.

She has expanded the boundaries of her business by exploring new markets, including in the U.S. Today, STUDIO 2112 is a business partner of Porsche, PepsiCo, DOW, BOSCH, Century 21, and Mercedes-Benz.

For 10 years, the agency has conducted more than 100 marketing researches and has uncovered solutions to increasing brand awareness in the labor market, motivating and loyalty of existing employees to the employer, presenting and promoting the company’s new products, attracting the attention of stakeholders to the brand, PR and building brand reputation through various events.

The success in achieving these goals, Chursina says, is directly related to the emotional background of the company’s employees and the information field around the company’s brand.

Click here to learn more about Chursina’s firms: STUDIO 2112 communication agency and STUDIO CATERING service.

When a potential employee is looking for a job, they prefer a company with a thrifty attitude towards employees, just as stakeholders will be more willing to cooperate with a company with a high reputation.

“One day, we were approached by the world’s leading supplier of pressure pumping equipment and services for the extraction of shale gas and tight oil,” Chursina says. “The company wanted to educate its employees on the complex topic of health and safety in manufacturing. They wanted maximum employee engagement. It was important for them that employees approach this training with full responsibility and at the same time enjoy the process.”

The company turned to Chursina.

“Together, we managed to create a new experience and high involvement of employees in the learning process. Employees appreciate an employer’s desire to make their training new and interactive, and they gratefully shared their impressions on social networks and with friends, thus creating a positive information field around the company’s brand.”

Brand reputation, she adds, “is closely related to caring for its employees. Everyone is used to companies providing their employees with various benefits, but when a company does a little more than what is required by the conditions of vacancies, it resonates strongly with employees and significantly increases brand loyalty.”

During the pandemic, the STUDIO CATERING project supported families of workers from the restaurant industry who lost their jobs due to the massive closure of restaurants in Moscow.

“We developed a contactless delivery system during the lockdown and also provided additional safety for the health of employees and guests at events,” says Chursina, whose catering business is actively developing a service in Orange County, California. “We hired employees of the restaurant industry who lost their jobs, giving them the opportunity to earn money in the most difficult times, as well as providing their families with free food. This was a turning point in the popularity of the brand of our catering project; thanks to the involvement of employees, it allowed us to achieve a full cycle of orders and almost 80% recognition among Moscow customers.”