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    California Business Journal
    • Front Page
    • Business
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      bitcoin of america

      The power of Bitcoin of America intensifies

      venture-capital-investment

      Silicon Valley and Tel Aviv Firm NextLeap Ventures Rising To The Next Level

      Bitcoin

      Big Changes May Be Coming For Cryptocurrency

      bitcoin2

      What the average person needs to know about Bitcoin

    • People
    • Featured
      yacht fishing sunset1.1

      J. Douglas Hines has shaken up the food industry with a plant-based seafood alternative product

      stock-market-3

      How the Inflow of Retail Traders is Changing Stock Market Dynamics

      Dr. Chris Harts4

      Oventus Medical Is Revolutionizing the Treatment of Sleep Apnea

      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      bitcoin of america

      The power of Bitcoin of America intensifies

    • Technology
      Higher Education Adapts to Covid Using IT

      How Higher Education Has Adapted to Covid-19 Using IT Tools

      NEC X Figure 3_Shige Ihara

      Fast Tracking Technologies … To The World

      Welcome to the construction industry’s automated augment

      Tech Future Healthcare1

      Technology and the Future of Health Care

    • Law
      Doctor getting second opinion on patients x-ray

      Improper Medical Treatment: What To Do Next?

      Mediation-For-Couples (1)

      What is Mediation and How It Can Help?

      Legal obligations of businesses: What happens when these duties are breached?

      Nicole Kuklok-Waldman Headshot

      Commentary: How to Bounce Back from a Canceled Career 

    • News
      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      Negative Google reviews1

      How to Handle Negative Google Reviews

      SleepScore Labs

      The Final Score

      Passports on a map of the world

      If Your Employees with U.S. Passports are Traveling in 2021, Start Planning Now

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      Emergency Flood Control Options For Coastal Businesses

      Emergency Flood Control Options For Coastal Businesses

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      4 Things to Avoid When Running A Fulfillment Business in California

      real estate agent and buyers

      7 Tips for Recruiting Experienced Real Estate Agents

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      How to Reduce the Risks of Getting Hurt When Riding a Motorcycle

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      Woman climber on a Klettersteig (Via Ferrata)

      6 Unique Ways to Stay Fit Outdoors This Summer

      WOMAN WORKING OUT

      Taking the Gym Home: Hot Selling Items During the Pandemic

      silhouette-of-man-and-woman-running

      3 Reasons to Start Working Out … This Month

      The Surprising Link between Gut Health and Mental Health

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      California Business Journal

      Facebook Advertising Best Practices

      by California Business Journal Editorial Staff
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      Here’s the thing with Facebook Advertising. It’s like a piano. Just because you CAN touch the keys and sound comes out, it doesn’t mean you can play “Mary Had A Little Lamb” let alone a Mozart Piano Concerto.

      You’re a business owner, not an advertiser. Your job is to grow your business, keep your employees happy, and focus on running that business.

      Most advertisers you can afford as a small business owner are not efficient at their “jobs” because becoming a “marketing expert” is a low barrier-to-entry job. This is because many “marketing gurus” tell average people with no marketing degrees and no experience how easy it is.

      The best way to vet a vendor is to ask to see their results and case studies. If they can’t give you some great examples and references, then don’t hire them. Read Yelp and Google reviews on their company. Do your due diligence and don’t just hire someone because you can afford them.

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      You’ve probably seen MANY responses in chat comment threads and online threads along the lines of “Facebook Ads don’t work” or “Boosting your Ads don’t work” or something close to that. Advertising DOES work, just like any tuned and operative piano DOES work. However, making beautiful music (or in this case, highly converting ads) is the true challenge even professionals deal with during every campaign.

      Here are some best-practice tips that I see most often because most writers are moonlighters and can’t afford to hire a huge agency:

      1. Every ad should have a singular goal (make a sale, get likes, etc).
      2. An ad should be compelling and have a Call-To-Action.
      3. Every ad should link to a landing page where your product/service can purchased, or that desired action can take place immediately.
      4. Test different ad creatives. Try $100 with all the same ads, but just the photos are different. Try another $100 with all the same ad photos and copy, but just the headlines are different. Learn which pictures work best, which headlines, etc, then build a “super ad” using the “winners” from your “split testing” results.
      5. In order to succeed now, you have to be super-targeted. If you target too broad of an audience you are going to waste your budget quickly. Market research and customer identification are the MOST important things you can do, along with your split testing. You HAVE to do your research on who your optimal customers are, and then target the heck out of them, and only them. That will create a bigger results bang for your advertising bucks, and you will be much more efficient, and hopefully more effective.
      6. Know the reality of Facebook ads in 2018: Facebook has a limited amount of “inventory” which means “spaces to put ads”… this means that you will be paying higher and higher cost-per-clicks as the months and years move on as more and more companies are competing for a shrinking inventory availability. Remember supply and demand. The higher the demand gets, and the lower the supply, then the more you’re going to pay. This is why you have to spend on less placements, but highly targeted placements and spend the bulk of your budget on reaching the RIGHT potential customers.
      Tags: 2018advertisingbest practicesemployeesFacebook advertisingFacebook Advertising Best Practicesfocusjobsmarketingmusicsmall business
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      California Business Journal Editorial Staff

      California Business Journal Editorial Staff

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