Content marketing is all about mixing it up. You need to find the right balance of written and visual content for desired engagement. YouTube is a popular video streaming platform across all age groups, and it is a preferred choice amongst marketers. An average YouTube user spends 11.5 minutes on the platform, and around 500 hours of dynamic content is uploaded on YouTube every minute. This information shows that YouTube is popular among video content providers and consumers.
Now that we have established that video content is essential and YouTube, in particular, is the most popular video content platform, it is equally important to understand how to promote this content once it is uploaded. Should you promote the content through your social media platforms or email signature, or is there some other effective channel? The answer to the question is all of the above plus more. To make your life easier, here is the ultimate list of essential ways to promote your YouTube videos.
We have established that email marketing is a marketing staple in the marketing world because of its high conversion rates. When you send out those emails, it is important to make sure you create a strong brand identity for yourself. This branding includes a personal email signature as well. In fact, an email signature is a great place to add a link to your YouTube video without being too preachy or pushy; it can act as a call to action or CTA button to direct your audience to your YouTube content and channel.
This way, you get to promote a particular video relevant to your email campaign plus other videos, if you have invested resources in curating videos that supplement your content marketing efforts.
Today, it is essential to produce and curate engaging content, and it is equally important to ensure this content is well distributed across all platforms. If you have a YouTube video worthy of being shared with your audience, why withhold the content? Your social platforms are a great place to share this content and keep your audience engaged with your efforts.
Creating and sharing video content is an art you should learn and hone. Play around with the video length, use the tags to your benefits, including a CTA, encourage shares, and use your videos to your advantage.
Your blog is where you share all insightful content, including the one you have produced, like YouTube videos. In fact, your blog is an excellent place for internal marketing and to promote original content, including videos. A blog does not necessarily have to be all text content, you can include infographics, and you can insert videos within your articles.
Including a variety of content and mixing it up will complement your efforts across all channels and allow you to maximize the benefits from your content. Cross-promoting content across your channels will make sure your subscribers are directed to all your efforts and that they are engaged at all times.
Your friends are the most loyal and accessible people, and chances are they have a different network from yours. Use this to your benefit and ask them to share your new video. Promoting your YouTube videos through your friends is the easiest and most cost-effective form of influencer marketing available to you.
This personal touch, mixed with showing your audience the real value of your business, will bring you the desired organic engagement towards your brand. Think about it, if your friend tells you about something they like, chances are you are more likely to give a second thought to whatever it is that they are talking about and tell your other friends, and they will say to their friends and so on. So use your friends to promote your YouTube videos.
Social media groups and communities
Social media groups and communities are market segments of prospects and customers that they have voluntarily subscribed to the content they like. If your YouTube video topic fits in, this is a great way to promote your content effectively. You can either reach out to an existing group’s admin with engagement from your desired target audience or create a group of your target audience in mind to share such content.
This strategy is a great way to promote your YouTube video towards a targeted audience of groups and communities most likely to engage with your content. Plus, they can easily share it with their network if they like your post.
For starters, Reddit is a community engagement website that is filled with discussions. Given that it has a few hundred million users, you and your brand should join the conversation. Join the platform and become a part of the discussion. Make sure you do not violate their terms and conditions and get banned by spamming.
It is a careful process that involves adding value to the users by posting on the threads. Then post your YouTube video when it makes the most sense to include the video content to supplement your other conversations. Carefully follow the Reddit user process and get engagement from active Reddit users and help you achieve your bottom line.
The real beauty of Reddit is that everybody knows about it. You’ll be surprised how many dedicated communities there are. So, don’t just post about email marketing in ‘funny’ subreddit. Find the group that fits you the most.