The online gambling industry has become increasingly favored recently as a convenient and potentially lucrative way to have fun. It offers players an exciting way to participate in a plethora of games and receive valuable bonus offerings from the comfort of their homes. With access to online casino platforms, punters can now enjoy the same thrills and excitement of the traditional casino experience at any time.
However, the more experienced and new players flock to the virtual tables, the bigger the competition in the iGaming market. It means that sites must stay ahead of their rivals by not only offering unique game choices and attractive bonuses but also investing in SEO promotion. It helps draw in players by delivering high search engine rankings. Quality content, keyword optimization, and effective link-building are all crucial strategies for any optimization plan for gambling sites. In this article, we’ll delve deeper and explore one of the link-building tactics called PBN.
General Meaning of PBN Tactic
PBN is a private blog network consisting of different domains held by the same company or person.
Consequently, PBN backlinks can be considered links built from this network of privately owned platforms that link to the main website hidden from search engines.
Since the PBN’s primary goal is to boost the main website’s search engine rankings, the private closed network is made up of high-authority platforms with a clean link profile. The major task of SEOs is not to let search engines understand who controls the network of platforms in order for the link-building tactic to work. It is possible to build effective PBN links for casino sites if you know the specifics or set up with HighRoller or a similar expert agency in the field of casino website optimization.
Role of PBN in Casino SEO
PBN implies a group of high-authority, usually expired domains that were used to direct to high-profile sites and still rank highly within search results. The number of links from private blog networks does not matter and has no limit. The main attention must be paid to the platforms of the network you build links from. They should be:
- reliable and trustworthy.
Even though the PBN tactic can be time-consuming and a bit expensive process, it still has its unique appeal. That’s because there are some advantages of this link-building method that can be acquired if PBNs are used wisely. In this article section, we’ll explore what makes PBNs so appealing.
Full Control over How to Feature Backlinks
PBN backlinks are under the network’s owner’s control, and there is complete discretion regarding how and where to build them. Therefore, tracking the quantity, quality, and frequency of all backlinks created for the main site over a certain period of time is easy. That’s a considerable benefit since most link-building techniques don’t give you the freedom to decide how the backlinks will appear.
You can determine what anchor text to use for the backlinks to the main website. You also can interlink between platforms, growing traffic and backlinks to the main website.
Building links with PBN is a fast alternative compared to other LB techniques. Mostly, they take some time and involve considerable resources (like blogger outreach strategies) to reach needed websites and ultimately build links. The private blog network tactic eliminates all these points. Moreover, there is an ability to decide how the link will be placed in the post or article, which is almost impossible in organic link building.
In fact, PBNs remove the risk of not acquiring any ROI from implementing link-building techniques. On the contrary, private blog networks guarantee backlinks, speeding the link-building process.
Quick Results in Search Engine Rankings
Private blog network platforms leverage existing authority, which makes it simpler for you to achieve higher ranks in search results with the keywords you have chosen. Since PBNs are considered an authoritative network of platforms, they can have an impact on search engine bots, helping the main website receive a higher position on SERPs. That’s because Google will treat PBN links as reputation recommendations.
PBNs Value for New Sites
A private blog network has the potential to be an effective SEO tactic due to its ability to provide the new domain with a substantial boost in growth. Especially considering the fact that excellent backlinking can turn quite tough to acquire during the first years of the domain’s existence. To be specific, it can turn over 3 years to obtain a good ranking from the point you’ve launched a new project. The entire process seems to be more of a slow grind than a fast rise to the top.
Points about PBN to Keep in Mind
Despite all the benefits listed above, there are some weaknesses in utilizing PBN link-building tactics. It’s thought to be a somewhat controversial method for increasing rankings, and many SEOs even tend to see it as an illegitimate approach to improving a domain’s authority.
Furthermore, Google has updated its “webmaster guidelines” regarding websites participating in PBNs, pointing out that it disapproves of such practices. So it’s relatively easy for search engine algorithms to identify links from PBNs. They can usually be directly ignored by bots, and thus they don’t add any value to optimization. And in the worst-case scenarios, there can be manual penalties from the search engines for unnatural backlinks. As a result, the original domain can disappear nearly entirely from Google’s top 100. Here’s a list of some cases where utilizing a private blog network might be a reasonable choice:
- A short-term marketing campaign that relies on its domain’s being able to get a good ranking within a few months.
- A website whose objective will only be relevant in the very short term and requires optimizing its traffic until it loses its usefulness.
- You understand the tricky points associated with utilizing a PBN, yet you’re sure its upsides outweigh the drawbacks.
Online gambling’s popularity keeps growing, and iGaming businesses taking advantage of SEO are more likely to garner the attention of new punters and maximize their potential returns. The PBN tactic remains one of the most valuable elements of optimization.
Even after acknowledging that it carries some sort of risk of having the site’s domain deindexed by Google, it can be a good way to boost rankings. Remember the points mentioned in the article to implement this tactic for your casino SEO strategy in the most effective way.