Contact CBJ

Business Profile: WASIO Faces

By Tom White, Special to California Business Journal

Founded by Yaneck and Sasha Wasiek, a husband-and-wife duo with a passion for photography and branding, WASIO Faces is not just a photography studio — to them, “it’s a partner in visual storytelling and personal branding.”

“There is no such thing as not being photogenic,” Yaneck says. “Every person has awesome expressions and angles; it’s just a matter of exploring them and combining them with our signature lighting and hand retouching.”

From executives to actors, the team at WASIO faces takes pride in crafting photos that make a lasting impact.

At the core of WASIO faces’ philosophy is a deep understanding of its clients’ needs. “Ourr goal is to craft images that go beyond aesthetics—they communicate personality, professionalism, and confidence,” Yanick says.

“Photography is not just about taking a picture. It’s about telling a story and showcasing who someone truly is.”

From pre-session consultations to meticulous attention to lighting and composition, “we ensures every detail contributes to the client’s story,” Sasha says. “This approach ensures the final images align with their vision.”

During the session, “we provide guidance on posing and expressions to highlight each client’s best features,” she says.

One of WASIO faces’ defining features is its ability to create a relaxed and enjoyable atmosphere during sessions. “We make clients feel at ease, even if they are initially camera-shy,” Yanick says.

WASIO faces offers a wide array of services:

Business Headshots
WASIO faces specializes in creating headshots that exude confidence and professionalism—ideal for LinkedIn profiles, corporate websites, and marketing materials.
Actor Headshots
For actors, the studio provides dynamic, personality-driven headshots designed to appeal to casting directors.
Corporate and Group Headshots
Consistency is key for team branding. WASIO faces offers on-location and in-studio services to create cohesive headshots for companies of all sizes.
Business Portraits
Beyond traditional headshots, business portrait sessions include full-body and three-quarter shots, ideal for personal branding and promotional use.
Headshot Booth for Events
The professional studio set up headshot booth caters to corporate events, allowing attendees to leave with professional-quality headshots on-site.
Event Photography
WASIO faces captures candid moments, speaker presentations, and group shots, ensuring corporate events are documented professionally.